Mon.Aug 17, 2020

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year. Its $2.2 billion valuation undeniably validates revenue intelligence as an important technology category that helps companies harness the power of data and insights across a range of revenue-generating […].

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Exclusive Q&A: Customer Loyalty Expert Shares New Realities For Brands

Retail TouchPoints

As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability. While all categories have felt the ripple effects, the apparel and specialty categories have arguably been turned upside down, with renowned brands such as Brooks Brother

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Knowledge management solutions are powerful but choosing the right one is hard.

Forrester eCommerce

Since the start of the pandemic, customer service organizations are doubling down on their investments in knowledge management because these solutions: Empower customer service agents to deliver successful outcomes. One of the top three drivers of customer service success is agent knowledge. The early days of knowledge management focused on streamlining access to curated content. […].

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$88.9 Million Sale Of Sur La Table Will Keep 50 Stores Open

Retail TouchPoints

The sale of cookware and cutlery retailer Sur La Table to Marquee Brands and CS C Generation for $88.9 million has been approved by a judge in the U.S. Bankruptcy Court in Trenton, N.J. The buyers agreed to keep at least 50 retail locations in operation. The joint venture’s bid bested the $61 million stalking horse offer from Fortress Investment Group that Sur La Table had lined up in tandem with its bankruptcy filing in July.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Kellogg makes ‘back to school’ memorable with personalised boxes

TalkingRetail

Kellogg is offering customers the chance to create a personalised “back to school” cereal box sleeve, in a move designed to turn the return of school into a “memory making moment”. The initiative is running until 30 November and works by shoppers collecting codes from three promotional packs of Kellogg’s breakfast favourites – including Coco.

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Stop & Shop Launches Branded E-Commerce Platform, Retires Peapod Name

Retail TouchPoints

In an effort to create a more seamless shopping experience under the Stop & Shop brand, the retailer has launched a Stop & Shop-branded e-Commerce platform and mobile app that will replace the Peapod digital platform customers previously used. Customers’ Peapod account information and order history will automatically transition over to the new Stop & Shop Pickup & Delivery platform.

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Brilliant Efficiency Lessons For Leading Retailers

Retail TouchPoints

Efficiency has never mattered more. In today’s rapidly changing world driven by technology innovation and customer behaviour change, the competition is tougher, margins are tighter and every penny counts. Being efficient isn’t just about managing costs. It’s essential if you’re going to deliver a consistently good customer experience and is the springboard to exploit opportunities.

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Babybel kicks off £1.7m TV campaign

TalkingRetail

Cheese snacking brand Babybel is launching a campaign to “encourage mindful snacking” and “shine a spotlight on sales”. The “Join the Goodness” campaign is running across TV now, as well as digital platforms and in-store, and is being supported by social media influencers. The brand said the campaign is timed to coincide with children going.

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Without a deal, Stage Stores heads for liquidation

RetailDive

The owner of Gordmans received court approval to carry out the wind down of the business and its stores.

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Lockdown drinking could have lasting impact, charity warns

TalkingRetail

Lockdown and the impact of the coronavirus pandemic could have a lasting impact on drinking levels, new research reveals. The study, from independent alcohol education charity Drinkaware, shows that 38% of people on furlough and 33% of parents with at least one child under 18 are drinking more alcohol since the start of lockdown. This.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart to stay open later

RetailWire

Walmart has moved back its closing time from 8:30 p.m. to 10 p.m. at more than 4,000 of its 4,700 stores across the country. The retailer has said that the extra time will allow customers to spread out their shopping trips and help aid social distancing at a time when many states are seeing spikes in the number of COVID-19 cases. The retailer has said it will continue to maintain the same cleaning routine it has employed in response to the coronavirus pandemic.

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How to Get Set Up and Scale on Google

ChannelAdvisor

If there’s one channel that should be a part of every e-commerce strategy, it’s Google. . More than 30% of online purchases start with a Google search, where listings are streamlined into highly relevant results. That means the search engine offers some tremendous opportunities for brands and retailers to get products in front of potential buyers — and to help them make buying decisions fast.

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When the mall owns the retailer

RetailDive

Bankruptcy court has emerged as a shopping mecca for Sparc Group, the 50-50 partnership between Simon Property Group and Authentic Brands.

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What Has the Pandemic Taught Us About eCommerce Fulfillment?

ESW

It’s no secret that online shopping rates have soared during the pandemic. Even as stores reopened in June, online sales were still up 76.2% year-on-year, according to research by Adobe Analytics. While the coronavirus accelerated eCommerce adoption, it also increased pressure on the industry’s fulfillment infrastructure — and, in many cases, a previously untested supply chain began to show signs of cracking.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

RetailDive

Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

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What Has the Pandemic Taught Us About eCommerce Fulfilment?

ESW

It’s no secret that online shopping rates have soared during the pandemic. Even as stores reopened in June, online sales were still up 76.2% year-on-year, according to research by Adobe Analytics. While the coronavirus accelerated eCommerce adoption, it also increased pressure on the industry’s fulfillment infrastructure — and, in many cases, a previously untested supply chain began to show signs of cracking.

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Amazon Brand Analytics: 5 Reports to Optimize Your Amazon Advertising Campaigns

ROI Revolution

Published August 17, 2020. Amazon Brand Analytics is in-depth reporting about how a shopper interacts with and buys from your brand. This reporting, previously called Amazon Retail Analytics Premium, has been available for quite some time, as long as you agreed to pay the hefty price. Amazon Brand Analytics offers five reports: 1. Amazon Search Terms Report. 2.

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Nisal Local launches in Hull

TalkingRetail

Retailer Dharsan Premkumar is reporting increased sales since relaunching his Hull store as a Nisa Local at the height of the Coronavirus pandemic. The 1,600sq ft store only needed a small refurbishment to convert it from a green Co-op fascia to Nisa’s latest Evolution store format, with a new layout and merchandising. In addition, new.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Hoka One One opens virtual pop-up shop with Snapchat AR

RetailDive

The Deckers-owned brand is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

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Compact parcel locker service enters UK

TalkingRetail

A new, compact, and modular parcel lockers are being launched in the UK by Quadient. Parcel Pending Lite has been designed to enable the roll-out and accelerate the adoption of parcel locker delivery and automated pick-up services in the retail. The company says its scalable design supports retailers in starting with the exact number of.

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Rent the Runway ditches stand-alone locations

RetailDive

The company will focus on its dropbox network in order to serve more customers, who tend to live outside the major cities where it ran five stores.

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Strain on household finances intensifies in August

TalkingRetail

The financial position of UK households continued to deteriorate in August, new research reveals. The seasonally-adjusted IHS Markit UK Household Finance Index, which measures households’ overall perceptions of financial wellbeing, fell from 41.5 in July to 40.8 in August. Households in the UK also remained highly pessimistic of their financial wellbeing over the coming 12.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Get Set Up and Scale on Google

ChannelAdvisor

If there’s one channel that should be a part of every e-commerce strategy, it’s Google. . More than 30% of online purchases start with a Google search, where listings are streamlined into highly relevant results. That means the search engine offers some tremendous opportunities for brands and retailers to get products in front of potential buyers — and to help them make buying decisions fast.

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Trivento expands Reserve portfolio with Shiraz varietal

TalkingRetail

Wine producer Concha y Toro is adding a new Shiraz to its Argentinian wine brand Trivento. Trivento Reserve Shiraz is available now and retails at £8. The company said the new variant is a complement to the existing Reserve Malbec and Private Reserve Malbec, which have “delivered impressive sales for the brand in recent times”.

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Home Depot has seen traffic spike in the pandemic

RetailWire

Customer foot traffic to Home Depot stores has been 35 percent above 2019 levels since April, with the number of customers visiting the chain’s locations doubling since late May in 26 states.

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Postmaster to join Post Office board

TalkingRetail

A serving postmaster is to join The Post Office board in a newly-created non-executive director role to advocate the interests of more than 8,000 postmasters. The Post Office says the move demonstrates its “determination to create a genuine” two-way partnership with its postmasters. In addition, a consultation will also be launched in the autumn asking.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Pepperoni prices spike as supplies get tight

RetailWire

It currently costs up to $2 more a pound for pizzerias to put pepperoni on pies than it did last year as the pandemic has hit meatpacking plants, Bloomberg reports. Fifty-three percent of Americans name pepperoni as one of their three favorite pizza toppings, according to a YouGov study conducted last year.

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Bristol c-store set for revamp

TalkingRetail

Retailers Ryan and Lisa Anthoney have used a £445,000 financial package from NatWest to purchase a convenience store located in Bristol village. Failand’s convenience store and post office, on Cleveland Road, will now become Honey & Ginger. The couple is also using the funding to start a phased extension and renovation of the building, adding.

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L.L. Bean offers free classes to help people discover the great outdoors

RetailWire

L.L. Bean, in partnership with Mastercard, is offering free Outdoor Discovery Program courses at select locations in Connecticut, Illinois, Maine, Massachusetts, New York and Pennsylvania. The goal of the program is to offer students the ability to learn skills such as kayaking and paddle boarding from skilled instructors in a safe setting. “These activities are naturally social distanced because of the paddles.

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Multifamily Marketing in a Pandemic

PERQ

PERQ EVP of Marketing, Muhammad Yasin, played host to another insightful lunch and learn which explored the challenges multifamily properties faced while trying to market to shifting consumer behavior during the pandemic. Guests Liv Gabrielsen, Director of Marketing for Bainbridge, and Scott Papenfus, Director of. The post Multifamily Marketing in a Pandemic appeared first on PERQ.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib