Groove

APRIL 25, 2019

What is eCommerce A/B Testing? eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. eCommerce A/B testing mirrors the scientific method and helps businesses isolate individual elements that influence results.

eCommerce 285

eCommerce Shipping Costs Recommendation Information 285

ecomdash

APRIL 25, 2019

In 2017, Amazon launched a program called the Transparency Program. It was designed to help brand owners protect their retail businesses from unauthorized sellers and counterfeit products. The program also ensures that only authentic products are sold on the Amazon platform. Before we get down to the nitty gritty, let’s start with why Amazon wanted to create this program in the first place.

Shipping Costs 61

Shipping Costs Shipping Improvements Information 61

Forrester eCommerce

APRIL 25, 2019

Healthcare organizations (HCOs) must be customer-obsessed. Forrester recently brought together practitioners from various HCOs across all sectors to discuss the importance of using customer experience (CX) as a strategic differentiator in healthcare. The digital economy that we live in every day as consumers, heavily focused on convenience and time, has laid the groundwork for the […].

Customer Experience 337

Customer Experience Consumer Customer 337

BigCommerce

APRIL 25, 2019

Payment gateways online have never been so convenient. They’ve also never been such an important target for hackers and scammers.

eCommerce 308

eCommerce 308

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

APRIL 25, 2019

Over the Easter weekend, we released a new research report looking at implementing Zero Trust in Europe. When we started, we knew that a one-size-fits-all approach would not work in Europe. In addition, general awareness of the Zero Trust security model is much lower in Europe than in the US. Unheard of 12 months ago […].

Information 265

Information Events Management Customer 265

BigCommerce

APRIL 25, 2019

Now more than ever, enterprise buyers have access to an abundance of information to help them throughout the buying process.

BigCommerce 189

BigCommerce Customer Information eCommerce Technology 189

Optimizely

APRIL 25, 2019

You know the customers who buy from you regularly? They’re the ones who open and click on your emails, like your posts on social media, buy new products you release immediately, and even tell their friends about you at every chance. If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Forrester eCommerce

APRIL 25, 2019

I am happy to introduce the very first FORR/3 episode! FORR/3 is a new video blog series on commerce, content, and services. In this episode, Nick Barber and I discuss Accenture’s recent acquisition of the creative agency Droga5, what this means, and how it reflects some of the broader trends I see in the tech […].

Marketing 245

Marketing Blog Customer 245

Ecommerce Platforms

APRIL 25, 2019

Product inventory information might not be exactly what comes to mind when you try to think about important features missing on Shopify. But, here’s the thing- it gets worse. For quite some time, I also believed that Shopify had everything that a typical online entrepreneur would ever need. Because, let’s be honest- if a specific functionality is not included in the default package, you can always find it in one of the Shopify App Store apps.

Information 80

Information Shopify Merchant Services Shipping Costs 80

Sailthru

APRIL 25, 2019

Googling “hottest technology of 2019” brings up 214 million search results, most of which concur: Artificial intelligence. However, while marketers all generally agree that AI will radically transform the industry — McKinsey reports that retailers that have wholly embraced AI generate profit margins ten percentage points higher than their competitors who haven’t — not everyone is sure exactly how.

Improvements 74

Improvements Article Marketing Events 74

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

OrderDynamics

APRIL 25, 2019

BOPIS: In-Store Experience – What 300 Retail Visits Taught Us. Bell and Howell, and OrderDynamics recently published BOPIS: State of the Industry research. Unlike any other study yet, it examines the total BOPIS ( buy online pickup in-store ) journey from a customer viewpoint. Three hundred complete online purchases, and in-store experiences were taken.

Retail 57

Retail Management Customer Loyalty Technology 57

Powerinbox

APRIL 25, 2019

An email list is a great way to connect with loyal customers, building increased brand awareness and culture. Your email newsletters are also an ideal place to drop highly relevant, interesting ads from other brands. Your customers can learn about and connect with new products and services that might be interesting to them, and you can monetize your newsletters to make them even more valuable to your business than they already are.

Presentation 32

Presentation Management Other Information 32

iQmetrix

APRIL 25, 2019

Any business' in-store all-stars are the oil that helps the brick-and-mortar logistics run smoothly. That's why the 2019 iQmetrix Bootcamp is the perfect pit stop for knowledge as your team races towards increased profits!

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