Thu.Mar 31, 2022

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Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester eCommerce

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370
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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking.

Marketing 269
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Is Inflation Driving US Retail Sales Growth?

Forrester eCommerce

As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?

Retail 369
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IM Properties Launches Software for Secure Lockers at Mixed-Use Facilities

Retail TouchPoints

IM Properties has partnered with Parcel Pending to launch the Premier Parcel secure delivery locker concept for residential deliveries. The service will be powered by Premier Parcel, a new company owned by IM Properties, with the lockers located next door to Sendik’s at The Corners of Brookfield, a mixed-use facility in Brookfield, Wis. that combines retail, restaurant, residential and entertainment offerings.

Shipping 247
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Lies We Tell Ourselves: Why Firms Aren’t Optimizing Value For Customers

Forrester eCommerce

We all talk about it. Most of us believe it. Nearly nobody does it: Organizations are NOT optimizing for value for customer. If they did, they’d make sure to help customers accomplish their goals and meet their needs. But instead, most companies optimize value for the business. Three illusions are at the root of this: […].

Customer 195
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ToolsGroup Helps Retailers Optimize Sourcing to Maintain Stock Levels

Retail TouchPoints

Supply chain software provider ToolsGroup aims to help retailers plan and optimize sourcing and stock with the ToolsGroup Localized Assortment Planning and Allocation solution. Mi9 Retail Demand Management, which became part of ToolsGroup in November 2021, offers additional assortment planning and dynamic allocation capabilities. ToolsGroup’s solutions aim to help retailers by: Improving overall selling price or margin: The solution is designed to enable retailers to more accurately forecast dem

Retail 232

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PacSun Opens an Interactive Mall in Roblox; Forever 21 Dives Into the Metaverse

Retail TouchPoints

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, while Forever 21 has signed a lease agreement with Tokens.com for a piece of virtual property that the retailer will use as an NFT storefront. PacSun first began offering digital items on Roblox in June 2021, with its bestselling items being “fantasy”-focused gear like gold wings.

Games 226
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Les Annonceurs Financent Involontairement La Désinformation Russe

Forrester eCommerce

La désinformation alimente la guerre et les annonceurs financent le problème par inadvertance. Il est temps de combattre l'inertie et d'agir contre la désinformation.

B2B 195
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Five Below Plans 1,000 New Store Openings by 2025

Retail TouchPoints

Five Below revealed ambitious plans to grow its brick-and-mortar footprint over the next three years. The retailer plans to open approximately 1,000 stores in total by its fiscal year 2025: 375 to 400 new stores over the next two fiscal years and 550 to 600 new stores during fiscal years 2024 and 2025. Additionally, Academy Sports + Outdoors will increase its brick-and-mortar presence to a total of 80 to 100 stores over the next five years.

Outdoor 220
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How to Handle Unused Shipping Labels

lateshipment

Understanding Shipping Labels. Shipping labels are an important part of any business’ package delivery process because when they’re damaged or missing, your parcels can probably get lost and ultimately hurt your customers’ delivery experience. In several instances e-commerce businesses, 3PLs, drop shippers, etc with huge shipping volume print ‘extra’ labels at times and use them on orders that more often than not get delivered.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Build Successful Retail Partnerships: A Step-by-Step Guide | Salsify

Salsify

If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important.

Retail 148
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Podcast – Interview with Industry Experts on Martech Innovation and Efficiency

Digital Doughnut

The second episode in a our ‘Marketing Futures’ series of the csuite podcast, produced in partnership with SAP. Guests from Kellogg Company, SPAR, India, and Emarsys, part of SAP, talk MarTech innovation and efficiency, the challenges that brands face to engage the customers of today and the tools and strategies needed to retain the customers of tomorrow.

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Multichannel Commerce Series: Fulfill Customer Expectations

ChannelAdvisor

This is the fourth installment in our new, weekly blog series on multichannel commerce. Missed the first few blogs? Read How to Connect to the Right Channels , Market at the Right Time and Sell Wherever Consumers Shop. . In 2005, Amazon forever changed the e-commerce industry when it launched Prime in the US with the promise of two-day shipping. Today, some of its products even qualify for one-day or same-day shipping — and consumers expect the rest of the industry to keep up.

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Google releases Retail Search tool to improve shopper discovery

RetailDive

The tech giant pitched the feature as a solution to search-based cart abandonment on e-commerce sites.

eCommerce 128
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How do you optimize your Customer Acquisition Cost (CAC)?

Omniconvert

Learn how to correctly calculate and optimize your CAC. Spend less money on acquisition and free up resources to achieve long-term sustainable growth. The post How do you optimize your Customer Acquisition Cost (CAC)? appeared first on Omniconvert Ecommerce Growth Blog.

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Five Below looks to triple store count by 2030

RetailDive

Coming off a year of strong sales growth, the discounter is looking to double its sales and add 1,000 new stores by the end of 2025.

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Multichannel Commerce Series: Fulfill Customer Expectations

ChannelAdvisor

This is the fourth installment in our new, weekly blog series on multichannel commerce. Missed the first few blogs? Read How to Connect to the Right Channels , Market at the Right Time and Sell Wherever Consumers Shop. . In 2005, Amazon forever changed the e-commerce industry when it launched Prime in the US with the promise of two-day shipping. Today, some of its products even qualify for one-day or same-day shipping — and consumers expect the rest of the industry to keep up.

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The Backroom: The world according to AlixPartners' Joel Bines

RetailDive

The consultant has spent decades working in and for the retail industry. We sat down with him to get his take on where the industry is headed.

Retail 94
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Amazon expanding drone delivery pilot

RetailWire

Amazon.com is looking to recruit 1,300 customers to place orders for delivery through its Prime Air drone program. The company will recruit testers in Lockeford, CA, and College Station, TX, who will be able to choose from around 3,000 items, all weighing under five pounds, and have them delivered via drone.

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Hitachi High-Tech Analytical Science Automates 40% of Marketing Leads with Act-On

Digital Doughnut

Hitachi High-Tech Analytical Science has automated 40% of all new marketing leads, saving on average 10 hours per month globally, following its implementation of growth marketing automation platform Act-On. Hitachi High-Tech Analytical Science, engaged in the manufacture and sales of analysis and measuring instruments, selected Act-On and Act-On’s partner, Marketing Guys to expand its CRM automation platform.

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Tommy Hilfiger CEO calls Metaverse Fashion Week a learning experience

RetailWire

Martijn Hagman, CEO of Tommy Hilfiger Global, says “consumers are showing an appetite” for virtually interacting with the brand as demonstrated during Metaverse Fashion Week. “This is indeed about testing and learning. The beauty of virtual environments is that on both product and VM sides we can try new things.” said Mr. Hagman. “We are experimenting with how these elements and environments can co-exist to provide a seamless consumer journey, for example, a fully digital experience,

Fashion 52
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SEC proposes tougher disclosure rules for SPACs

RetailDive

A Securities and Exchange Commission proposal caps months of sharper scrutiny of SPACs and coincides with a slump in the market for the "blank-check" companies.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Inflation jumped 6.4 percent in February

RetailWire

Price increases continue at a 40-year high as evidenced by the Personal Consumption Expenditures Index which rose by 6.4 percent for the year ending Feb. 28. The rate in February topped the 6.1 percent rise registered at the end of January. Russia’s invasion of Ukraine has sparked increases in the price of fuel and other commodities, which is expected to result in even higher inflationary rates.

Other 52
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Lizzo launches shapewear line Yitty

RetailDive

The Grammy award winner partnered with Fabletics on a body-positive line that will be available in sizes XS to 6X.

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Dunkin’ teams with e.l.f. Cosmetics on new makeup line

RetailWire

Dunkin’ and e.l.f. Cosmetics have teamed up to launch a new makeup collection inspired by the coffee and doughnut chain. “This collab is all about your morning must-haves,” Kory Marchisotto, e.l.f. Beauty chief marketing officer, said in a statement. “There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”.

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Les Consommateurs Veulent Que Les Entreprises Se Retirent De La Russie

Forrester eCommerce

Forrester continue de couvrir la tendance croissante des marques à entrer en collision avec la politique. Nous avions même prédit qu’en 2022, 10 grandes marques interviendront où les gouvernements sont impuissants. Mais la situation ukrainienne ne ressemble pas aux autres problèmes (passés ou présents) pour lesquels les entreprises ont pris des mesures.

B2B 39
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Starbucks baristas vote to unionize in Tennessee

RetailWire

Baristas working at a Starbucks in Knoxville, TN, have voted to join the Starbucks Workers United union. The store is the ninth in the U.S. to unionize. Starbucks operates more than 9,000 locations in the U.S.

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The importance of data cleaning in marketing analytics

Funnel.io

This post is an expansion on an excellent piece titled “ Data Cleaning IS Analysis, Not Grunt Work ” by Randy Au, here in the context of marketing analytics. In his article, Randy talks about an often undervalued aspect of any analytics journey: data cleaning. In most literature on this topic, data cleaning is seen as a necessary but menial step required to enable more valuable analysis down the line.

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Amazon warehouse workers cast votes for or against union

RetailWire

Warehouse workers at Amazon.com warehouses in Alabama and New York have voted, and the counting will begin today to determine if they will be represented in labor negotiations by the Retail, Wholesale and Department Store Union (RWDSU).

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Driverless cars hit the streets of San Francisco

RetailWire

Waymo has been given permission to operate fully automated cars on the streets of San Francisco. The division of Alphabet will begin offering free rides in the vehicles to its own employees from 10:30 p.m. to 5 a.m. Waymo plans to expand the service around the clock.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib