Forrester eCommerce
AUGUST 6, 2019
In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].
Kissmetrics
AUGUST 6, 2019
In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.
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Forrester eCommerce
AUGUST 6, 2019
Unless this is your first day working in cybersecurity, you’ve heard numerous times that we have a hiring crisis — there aren’t enough people to fill the need for security talent. Current projections show that we will have nearly two million job vacancies in the security sector by 2022. However, this is a problem of our own making. Fixing this will require changes to the way we hire, train, and retain security pros.
BigCommerce
AUGUST 6, 2019
Drupal is among the most widely used open source content management systems around, hanging out with the likes of WordPress…
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 6, 2019
When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate. It’s building the business case — the effort of persuading budget holders and other stakeholders that an investment in analytics will yield positive outcomes, which really means asking: For investment, not budget. For commitment, not approval. […].
Optimizely
AUGUST 6, 2019
Love lingerie? Then you’ve likely heard of Adore Me , the popular subscription lingerie brand that offers sizes petite to plus. Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M in funding and grown a loyal fanbase. But we wanted to know — how alluring is their marketing? To find out, we ordered a silk robe and tracked every marketing email, ad, and interaction along the way.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Sailthru
AUGUST 6, 2019
“Look but don’t touch” is a great guideline for a museum, but an extremely unprofitable habit for retail consumers to have. A Statista survey found that in 2018, the cart abandonment rate was almost 75%. That means that on average, if someone adds four items to their online shopping cart, they’re only buying one. There are countless catalysts for cart abandonment: shipping fees, a cumbersome checkout process, finding a better deal elsewhere, simply getting distracted.
Wiser
AUGUST 6, 2019
People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means they’re about nine to 24 years old. I myself am part of Gen Z. Gen Z is the first generation to have had access to the internet and current advanced technology for their entire lives.
MakeWebBetter
AUGUST 6, 2019
In your caffeine-packed daily routines, everyone is running just for more! I am sure you must have challenged your potential, by extending your working hours, dropping plans, canceling your holidays or worse not available on your dates, etc, etc for the sake of meeting your sales targets. But, the difference is not that giant to […]. The post 8 Simple Ways to Automate WooCommerce Store for Mission 2020 appeared first on MakeWebBetter.
FastSpring
AUGUST 6, 2019
When creating paid search campaigns, marketers quickly become scientists. They make hypotheses, test variable, review their findings, and then start the process over again … and over and over again. The craziest part about these paid search “experiments” is that the outcomes vary widely depending on the product you’re promoting and the audience you’re trying to reach.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Omniconvert
AUGUST 6, 2019
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
TradeGecko
AUGUST 6, 2019
Las Vegas is famous for being larger than life so it's no surprise that one of the biggest fashion trade shows in the world is held there bi-annually. Taking place between 12-14 August this year, MAGIC brings together some of the most influential fashion retail decision makers and the world’s top fashion brands. Feeling a little overwhelmed by the vast number of activities and exhibitors?
ecomdash
AUGUST 6, 2019
Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period. To help you take advantage of the season, we have five marketing tactics to target back to school shoppers below. Back-To-School Marketing Tactics for Online Sellers.
Dynamic Yield
AUGUST 6, 2019
PERSONALIZATION FOR you: Hello and welcome, ! We’d like to offer you a free Personalization Assessment Report for your company. Our experts will evaluate your personalization efforts and prepare an in-depth opportunity discovery audit for your brand, just like this one. To claim your free report, schedule your review meeting below. Delivering a great customer […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Jamf on Retail
AUGUST 6, 2019
Jamf, the standard for Apple management, has joined the T-Mobile for Business Marketplace to support businesses using T-Mobile and Apple devices.
Dynamic Yield
AUGUST 6, 2019
PERSONALIZATION FOR you: Hello and welcome, ! We’d like to offer you a free Personalization Assessment Report for your company. Our experts will evaluate your personalization efforts and prepare an in-depth opportunity discovery audit for your brand, just like this one. To claim your free report, schedule your review meeting below. Delivering a great customer […].
Jamf on Retail
AUGUST 6, 2019
Jamf, the standard for Apple management, has joined the T-Mobile for Business Marketplace to support businesses using T-Mobile and Apple devices.
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