Tue.Aug 06, 2019

Data literacy matters. Do we have to spell it out?!

Forrester eCommerce

In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].

Google’s Advice for Surviving Algorithm Changes


In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more.

Insights, Analytics, And The Myth Of The Magician’s Reveal

Forrester eCommerce

When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate.

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Marketing Unboxed: How Adore Me Attracts Subscribers


Love lingerie? Then you’ve likely heard of Adore Me , the popular subscription lingerie brand that offers sizes petite to plus. Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M in funding and grown a loyal fanbase.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Security & Risk 2019: Cybersecurity’s Staffing Shortage Is Self-Inflicted

Forrester eCommerce

Unless this is your first day working in cybersecurity, you’ve heard numerous times that we have a hiring crisis — there aren’t enough people to fill the need for security talent. Current projections show that we will have nearly two million job vacancies in the security sector by 2022. However, this is a problem of our own making. Fixing this will require changes to the way we hire, train, and retain security pros. cybersecurity security & risk talent management promoted

More Trending

Is conversational commerce just hype?


Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018.

How to Create a Killer Paid Search Campaign That Converts


When creating paid search campaigns, marketers quickly become scientists. They make hypotheses, test variable, review their findings, and then start the process over again … and over and over again.

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Jim Rowe: Chatbot Apps Are Essential for Improving Customer Experience


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

T-Mobile dials Jamf Now for comprehensive mobile device management

Jamf on Retail

Jamf, the standard for Apple management, has joined the T-Mobile for Business Marketplace to support businesses using T-Mobile and Apple devices

5 Back-To-School Ecommerce Marketing Ideas


Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period.

8 Simple Ways to Automate WooCommerce Store for Mission 2020


In your caffeine-packed daily routines, everyone is running just for more! I am sure you must have challenged your potential, by extending your working hours, dropping plans, canceling your holidays or worse not available on your dates, etc, etc for the sake of meeting your sales targets.

MAGIC Las Vegas: a trade show survival guide


Las Vegas is famous for being larger than life so it's no surprise that one of the biggest fashion trade shows in the world is held there bi-annually.

6 Great Cart Abandonment Approaches from Burberry, Etsy and Adidas


“Look but don’t touch” is a great guideline for a museum, but an extremely unprofitable habit for retail consumers to have. A Statista survey found that in 2018, the cart abandonment rate was almost 75%.

What Gen Z Wants from Their In-Store Experience


People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means they’re about nine to 24 years old.