Thu.Jul 11, 2019

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Forrester eCommerce

Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India.

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Is WooCommerce The Right Choice? WooCommerce Features, Pricing, Security and More (Compared To BigCommerce for WordPress)


From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of… Ecommerce Technology

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Agile Marketing: It’s About Purpose, Then Process

Forrester eCommerce

This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. The focus on speed or pace is a part of that, but it’s […]. age of the customer agile marketing & strategy marketing organization & culture Agile Agile Marketing Marketing Organization

Turn Your Customer Service Team into an Upselling Machine


Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Accelerate AI – Now Tech: AI Consultancies In Asia Pacific, Q3 2019

Forrester eCommerce

With Artificial Intelligence (AI) moving from novelty towards mainstream, the objectives for deploying AI-based solutions are shifting from technology showcases to generating repeatable business results. But challenges remain: a prolonged time to value and a higher risk when adopting technologies new to your organization. You can use artificial intelligence consultancies to evaluate the impact and benefits […]. age of the customer

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Enterprise BI Platforms Are Low-Code App Dev’s Best Kept Secret

Forrester eCommerce

I recently had a privilege (not to mention a lot of fun) to participate in a brainstorming session with a large enterprise software vendor and my esteemed colleagues John Rymer, Rob Koplowitz, and Jeffrey Hammond on the topic of low-code app dev. It’s not a well-known fact (but Forrester has been publicizing it for a […]. age of the customer business intelligence low-code platforms

12 critical KPIs for multichannel ecommerce


Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach?

7 Hacks That’ll Help You Upgrade Your Email Blasts


Out with the old in with the new. That’s the expression, right? But the thing is, even with all the talk of video content, and artificial intelligence, email marketing is still as strong as ever. Just look at the proliferation of email marketing alone and the number of emails sent each day.

Prime Day Is a Prime Day for Retailers — And Not Just Amazon


Summer has just begun and the calendar shows plenty of time before the holidays, but marketers know better. Retailers have to think about the holidays earlier and earlier, in response to many consumers doing just that.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

IRCE 2019 in Review: Artificial Intelligence (AI) and Digital Marketing

ROI Revolution

IRCE 2019 featured lots of sessions that talked about artificial intelligence (AI), and how AI and digital marketing can work together to create happy, satisfied customers who will come back time and time again. The value of AI and digital marketing is unprecedented.

15 free best shopify themes for your online store in 2019


Are you interested in starting out in Shopify? Could it be that you already sell your merchandises via this platform? Whether a starter or a continuing seller, you will have to customize your Shopify site. To do to this, we have compiled 15 free best Shopify themes for your online store in 2019.

The Top 6 2019 Digital Marketing Trends for Growing Brands

ROI Revolution

Believe it or not, we’re a little over halfway through 2019 already. With all that’s gone on in the marketing world, what are the most important trends to pay attention to and what’s just noise?

Why Ship-from-Store Should Be High on Your Holiday Wish List


When retailers can ship online orders directly from local store locations, it not […]. The post Why Ship-from-Store Should Be High on Your Holiday Wish List appeared first on The Omni Channel. Distributed Order Management Uncategorized Holiday eCommerce Omnichannel Fulfillment Ship-From-Store

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Sailthru and CCPA: Our Commitment to Privacy


We all knew the General Data Protection Regulation was going to make waves. Nearing the end of the first year of its enforcement though, our focus is being turned to a new privacy legislation: the California Consumer Protection Act.

How Easy is it to Implement the PERQ Marketing Cloud?


The post How Easy is it to Implement the PERQ Marketing Cloud? appeared first on PERQ. Auto Furniture Marketing Multifamily PERQ digital marketing cloud perq experiences perq marketing PERQ Marketing Cloud

How to update expired MWS Authorization Tokens


A step-by-step guide for how to access your MWS Authorization Token from within Amazon’s Seller Central platform and update expired Tokens. 1) Log into your Seller Central Account.

5 Reasons Why Implementing Conversational Marketing is the Right Choice for Enterprises


It seems like there’s a new marketing buzzword every other month—but Conversational Marketing isn’t one of them.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

ACoS – What Is It and How Do I Calculate It?


Editor’s note: This is a guest post by Shai Venezia, co-founder of PPC Winner. For most of us, understanding the concept of advertising cost of sales ( ACoS) , i.e., the amount of money spent on advertising for each dollar of sales generated through PPC, isn’t too hard to understand, right?

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5 Reasons Why Implementing Conversational Marketing is the Right Choice for Enterprises


It seems like there’s a new marketing buzzword every other month—but conversational marketing (CM) isn’t one of them.

Payoneer Goes Beyond Payments: Interview with Irina Marciano, Payoneer’s Head of PR


At Payoneer, we’ve always been more than a simple payments company. Although our core business is providing payments solutions, our real focus goes far beyond that. At heart, we’re all about helping businesses to grow. That’s our real work. Our Head of PR, Irina Marciano, summed it all up perfectly in her recent interview with B2BNXT.

Digital Sales Promotions: To Gamify or Not to Gamify?


Digital sales promotions are usually big campaigns; run at important times of the year — like back-to-school and the holidays. But often the types of promotions retailers run aren’t optimized to deliver the best return on their marketing spend.