Forrester eCommerce
JULY 11, 2019
This LinkedIn update sums up one of our core findings from research into how Agile methodology should be applied to a marketing organization. If you’re implementing Agile right in your marketing organization, then you’re applying it in a way that’s about learning. The focus on speed or pace is a part of that, but it’s […].
BigCommerce
JULY 11, 2019
From its launch in 2003, WordPress has risen from an obscure content management platform to the power behind 33% of…
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Forrester eCommerce
JULY 11, 2019
Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India. Markets like South Korea and China are leading globally in term of 5G adoption, and markets like India and, again, China have a huge potential in term of new users joining the internet every day and low revenue per capita, which is [
Optimizely
JULY 11, 2019
Customer service is at the core of a great customer experience. Your customer service team is just not there to fix problems, but can also win back customers, drive up average order value, and secure long-term loyalty. In fact, consumers will pay 17% more to do business with firms with a great reputation when it comes to customer service. It’s also much more expensive to acquire new customers than it is to retain your existing customers over the long term.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 11, 2019
With Artificial Intelligence (AI) moving from novelty towards mainstream, the objectives for deploying AI-based solutions are shifting from technology showcases to generating repeatable business results. But challenges remain: a prolonged time to value and a higher risk when adopting technologies new to your organization. You can use artificial intelligence consultancies to evaluate the impact and benefits […].
Omnisend
JULY 11, 2019
Out with the old in with the new. That’s the expression, right? But the thing is, even with all the talk of video content, and artificial intelligence, email marketing is still as strong as ever. Just look at the proliferation of email marketing alone and the number of emails sent each day. Needless to say, Read more The post 7 Hacks That’ll Help You Upgrade Your Email Blasts appeared first on Ecommerce Marketing Automation | Omnisend.
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Omniconvert
JULY 11, 2019
Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.
Sailthru
JULY 11, 2019
Summer has just begun and the calendar shows plenty of time before the holidays, but marketers know better. Retailers have to think about the holidays earlier and earlier, in response to many consumers doing just that. According to a National Retail Federation survey, 40% of consumers plan to start their holiday shopping before November; 12% will do so before Sept ember.
Kibo
JULY 11, 2019
When retailers can ship online orders directly from local store locations, it not […]. The post Why Ship-from-Store Should Be High on Your Holiday Wish List appeared first on The Omni Channel.
ROI Revolution
JULY 11, 2019
Believe it or not, we’re a little over halfway through 2019 already. With all that’s gone on in the marketing world, what are the most important trends to pay attention to and what’s just noise? Let’s take a look at the major 2019 digital marketing trends we’ve seen so far this year that we should be paying attention to – and that we can expect to keep growing.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Elsner
JULY 11, 2019
Are you interested in starting out in Shopify? Could it be that you already sell your merchandises via this platform? Whether a starter or a continuing seller, you will have to customize your Shopify site. To do to this, we have compiled 15 free best Shopify themes for your online store in 2019. Find their reviews and outstanding features hereunder. .
Algopix
JULY 11, 2019
A step-by-step guide for how to access your MWS Authorization Token from within Amazon’s Seller Central platform and update expired Tokens. 1) Log into your Seller Central Account. Log into your Seller Central Account and navigate to your User Permissions page, which you can also find on the Settings menu. 2) Find the 3rd party developer and apps section.
Sailthru
JULY 11, 2019
We all knew the General Data Protection Regulation was going to make waves. Nearing the end of the first year of its enforcement though, our focus is being turned to a new privacy legislation: the California Consumer Protection Act. This data privacy law is aimed broadly at the processing of personal information which relates to consumers residing in the state of California and applies to a variety of entities — from individual operations to corporations — which process that persona
Whisbi
JULY 11, 2019
It seems like there’s a new marketing buzzword every other month—but Conversational Marketing isn’t one of them. This new way of marketing enables you to directly reach your target audience at the bottom of the funnel when they’re ready to purchase, thanks to the authentic, back-and-forth conversation of a chatbot. While the word “chatbot” sounds too new-age for most customers, 37 percent of customers in the U.S. said that they trust a chatbot to deliver a quick, accurate and reliable answer in
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
PERQ
JULY 11, 2019
The post How Easy is it to Implement the PERQ Marketing Cloud? appeared first on PERQ.
Whisbi
JULY 11, 2019
It seems like there’s a new marketing buzzword every other month—but conversational marketing (CM) isn’t one of them. This new way of marketing enables you to directly reach your target audience at the bottom of the funnel when they’re ready to purchase, thanks to the authentic, back-and-forth conversation of a chatbot. While the word “chatbot” sounds too new-age for most customers, 37 percent of customers in the U.S. said that they trust a chatbot to deliver a quick, accurate and reliable answe
Payoneer
JULY 11, 2019
Editor’s note: This is a guest post by Shai Venezia, co-founder of PPC Winner. For most of us, understanding the concept of advertising cost of sales ( ACoS) , i.e., the amount of money spent on advertising for each dollar of sales generated through PPC, isn’t too hard to understand, right? Then it starts to get complicated! When is an ACoS good and when is it bad?
GetElastic
JULY 11, 2019
Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of those questions. Because we’re now living in an ecommerce world where multichannel is mainstream.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Payoneer
JULY 11, 2019
At Payoneer, we’ve always been more than a simple payments company. Although our core business is providing payments solutions, our real focus goes far beyond that. At heart, we’re all about helping businesses to grow. That’s our real work. Our Head of PR, Irina Marciano, summed it all up perfectly in her recent interview with B2BNXT. As Irina puts it, our mission is to: “Help companies expand into new geographies, tap into the digital economy, and access opportunity that they’ve never been able
ROI Revolution
JULY 11, 2019
IRCE 2019 featured lots of sessions that talked about artificial intelligence (AI), and how AI and digital marketing can work together to create happy, satisfied customers who will come back time and time again. The value of AI and digital marketing is unprecedented. For example, v irtually any business will say that search is the single biggest value-add on an ecommerce site – and AI can greatly help optimize site search with advanced tactics like natural language processing and machine-
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