Tue.Feb 21, 2023

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8 Trends to Rule the Email Marketing Space in 2023

Digital Doughnut

Email marketing has seen several technological advancements in the past couple of years. In 2022, we saw Dark Mode compatible emails, interactivity, and increased focus on customer data security. This year, we are geared up for some new entrants to attract customers. Let's take a look at all the 8 trends to look forward to.

Marketing 111
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The Future Of Banking Requires Tech-Driven Innovation

Forrester eCommerce

Over three quarters of banks are increasing their spending on emerging technologies, creating the potential for hype and fear of missing out. Forrester identified nine emerging technologies that should be on the list of every bank, either now or later. We then organized them according to when firms can expect return on investment and provided details about the technologies and their use cases.

Banking 370
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BP Buys TravelCenters for $1.3B, Adding Fuel and Convenience Stores in 44 States

Retail TouchPoints

BP Products North America , a subsidiary of BP plc, will purchase the TravelCenters of America chain of approximately 280 fuel, convenience and QSR sites for $1.3 billion. The petroleum retailer wants to complement its more than 8,000 off-highway locations to offer a seamless experience to transportation fleets. Additionally, the purchase, which is subject to regulatory and TravelCenters shareholder approval, will provide options for expanding and developing a range of fuel offerings.

Mobile 277
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Align Around Your Customers To Power Growth In Today’s Economic Climate

Forrester eCommerce

Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.

Customer 366
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5G in Retail: Creating the WOW factor

Retail TouchPoints

The Cambridge Dictionary defines the wow factor as a quality that makes someone feel great excitement or admiration. In retail, the wow factor refers to the business’ ability to amaze customers and convert them into store or brand admirers. A recent study from Wharton’s Baker Retailing Center and The Verde Group found that retailers can increase shopper repurchase intent by nearly 60% by delivering a great experience.

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Navigating The Economic Headwinds Of 2023

Forrester eCommerce

It seems that every other news headline is warning us of impending economic doom in 2023. The peculiar thing about sales is that there really are no acceptable excuses for nonperformance. I knew of sales leaders who were put on performance improvement plans during the pandemic.

More Trending

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Make The Case For Concentrating On Concentration Risk

Forrester eCommerce

Unless you’re a floppy disk aficionado, Tom Persky isn’t likely to be a familiar name. Tom is what you’d call a “last man standing,” as he’s the only bulk seller of floppy disks left, and his business of recycling, stripping, and reselling floppy disks is booming. You may be thinking, so what?

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The Home Depot Falters While Walmart Holds Strong in Q4, but Both Temper 2023 Outlooks

Retail TouchPoints

Both The Home Depot and Walmart reported cautious outlooks for 2023 in the face of continued uncertainty following a year of high inflation. Additionally, Home Depot announced that it will invest $1 billion in compensation for its frontline associates, including improvements to pay, training and career development opportunities. The Home Depot’s Q4 2022 results disappointed, with a mild sales increase of 0.3% to $35.8 billion , up $112 million from Q4 2021.

Supplies 263
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Amazon Sales And Profit Analysis For 2022: Top 10 Insights

Forrester eCommerce

Last year, Amazon’s total net sales surpassed the half-trillion-dollar mark. To understand the drivers behind Amazon’s sales and profits performance, we analyzed the company’s sales and profits by product groups, countries, and business segments. Following are the top 10 insights from our analysis.

Retail 195
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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. In fact they are anything but — and with good reason. Social commerce sales in the U.S. will hit more than $53 billion this year and experience double-digit growth over the next three years to reach $107.17 billion by 2025, according to projections from Insider Intelligence.

Payments 246
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A Zero Trust Paradox: Which Comes First, Microsegmentation Or Microperimeter?

Forrester eCommerce

The common trope, “What came first, the chicken or the egg?” is a question about origins and paradoxical relationships. Security and risk conversations about microsegmentation and microperimeters suffer from a similar dilemma. These two concepts are heavily emphasized in Zero Trust conversations as key components to advance maturity.

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Shopping While Black: the Impact of Discrimination on Black Health and Retailer Revenue

Retail TouchPoints

The buying power of African-Americans is projected to reach $1.8 trillion by 2024. However, the experiences of African-Americans in most retail stores, when they are in the best possible position to buy, does not reflect any interest in capturing this buying power. In colloquial terms, retailers are “leaving money on the table” — a lot of money on the table.

Retail 243
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Five Reasons Why CISOs Should Report To CEOs

Forrester eCommerce

For this research, we examined Forrester data on CISO reporting and organizational structures: CEO- and board-aligned; IT-aligned; and risk-aligned.

Other 195
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Rebates vs Discounts: What’s the Difference?

Wiser

The prices you set can affect the number of sales you get, your profits, and even your brand perception. That’s why it’s so important to make the right pricing decisions for your business. Two popular choices when forming your pricing strategies are rebates and discounts. Both are incentives for shoppers to make purchases. But they aren’t the same thing.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Consumer Research Shows Shoppers Worldwide Want an Omnichannel Experience | Salsify

Salsify

Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense assertion with hard data.

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What Does Shipped Mean? What it Means When Your Order Has Shipped

Ecommerce Platforms

What does “shipped” mean? For the most part, many of us can assume an order that has “shipped” is no longer sitting in a warehouse waiting to be picked and packaged. However, the shipped status can also be somewhat ambiguous. It doesn’t provide us with much information on the surface about when we’ll receive an item. This can lead consumers incorrectly assuming that their parcels will soon be “out for delivery”, when they’re actually still thousands of miles away.

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How Propel Agency helps increase brand sales by 40% with Omnisend

Omnisend

Reading Time: 5 minutes Robert Edney remembers a time before Shopify. “I was in Vancouver working within a full service digital creative agency and we had an up-and-coming fashion brand approach us to work on their Shopify store. They were one of only 15,000 Shopify stores back in 2011,” he recalls. “At that time, we’d never heard of Shopify at the agency, but they were doing great sales, utilizing industry-leading integrations and the platform was groundbreaking compared to Magento, which is wh

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Walmart issues cautious 2023 guidance as inflation persists

RetailDive

Low-margin items in grocery and wellness made up more of the retailer's sales mix in 2022 while high-margin categories were softer.

Retail 102
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Ad campaign optimization: six strategies for success

Funnel.io

North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By 2024, advertisers could spend nearly $380 billion.

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YouTubers, podcasters help Sweetwater reach a record sales year

RetailDive

The pandemic led musicians to buy streaming equipment, pushing the retailer to over $1 billion in sales – all with only one physical store.

Retail 96
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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore! The marketing field is changing rapidly, and popular tools are changing every year.

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2023 will be a ‘reset year’ for the footwear industry: NPD

RetailDive

Sales might finally stabilize in the sector, and casual shoes will continue to grow as shoppers prioritize necessities.

98
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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The Future Of Retail Real Estate: Adapting To E-Commerce Trends

RetailMinded

Navigating the Changing Landscape of Retail Real Estate in the E-Commerce Era The retail industry has seen a dramatic shift in recent years, as the rise of e-commerce has disrupted traditional brick-and-mortar stores. As more and more consumers turn to online shopping , the demand for retail real estate has decreased, forcing property owners and retailers to adapt to the market’s new reality.

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Modern retail ecosystems are required to support today’s consumers

RetailDive

VMware Retail Industry Solutions Strategist explores cross-cloud ecosystem for better in-store experiences.

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Companies stick with four-day workweek after pilot ends

RetailWire

Ninety-two percent of the 61 companies that took part in a six-month test of a four-day workweek have continued following the completion of the pilot. Sixty percent of workers who took part in the test said they were better able to combine the responsibilities of their jobs and personal lives as a result. Twenty-seven percent of male participants said that they were able to spend more time with their kids.

Article 52
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Credit card debt surpasses pre-pandemic levels: Fed

RetailDive

Despite a pause in payments required for federal student loans, younger borrowers particularly are showing higher credit card delinquencies.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Nike asks Portland for cops to help protect store

RetailWire

Nike wants to reopen a store it closed in Portland, OR, due to problems with theft. The athletic wear giant has sent a letter to the city’s mayor saying that it sought a partnership whereby off-duty uniformed officers would guard the store. Nike has offered to pay for the officers.

Article 52
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Why you should rewrite your game plan for DTC inventory management

RetailDive

Retail brands must rewrite their DTC inventory fulfillment strategy for “visibility first”

Games 98
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Amazon outlines plan for workers to return to their offices in May

RetailWire

Amazon.com is telling its workers that they will need to return to their offices at least three days a week beginning in May. “It’s not simple to bring many thousands of employees back to our offices around the world, so we’re going to give the teams that need to do that work some time to develop a plan,” wrote CEO Andy Jassy in a memo to employees “We know that it won’t be perfect at first, but the office experience will steadily improve over the coming months (and years) as our real estate and

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Home Depot puts $1B toward higher wages as labor market stays tight

RetailDive

Despite many headwinds, the home improvement retailer expects to take market share, thanks in part to its customer service, executives said.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio