RTP blog

AUGUST 13, 2018

It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school year to more mundane school supply purchases, the pivotal retail season is in full swing. This year, back-to-school shopping is expected to result in $27B in sales, touching 29M households in the U.S. alone. And interestingly, a new study from Oath reveals that dads are predicted to spend more than moms on back-to-school gear.

Mobile 150

Mobile Games Supplies Travel 150

Fastr

AUGUST 13, 2018

Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags.

eCommerce 100

eCommerce Retail Fashion 100

Salsify

AUGUST 13, 2018

The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.

B2B 84

B2B Consumer eCommerce Customer Experience 84

Wiser

AUGUST 13, 2018

Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail. Making the shopping experience easier is always a plus, but overdoing omnichannel retail technology runs the risk of alienating shoppers.

Retail 79

Retail Payment Services Mobile Payments Technology 79

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Technology

Rishi Rawat

AUGUST 13, 2018

Shoppers have been trained to gloss over marketing messages, which means most will close this popup without noticing the 20% off coupon : Video: If I was working for BabyBrezza here is what I would have done … To engage the user, slow them down, and notice the discount rate we’re using Challenge tactic. In our concept, this is the popup message the user will see: This is what is shown when the dropdown is clicked: This is what we show when someone makes the wrong selection (very few

Marketing 70

Marketing Article 70

Sailthru

AUGUST 13, 2018

An Anglicized version of an old Latin word, “Lucida” refers to the brightest star in a constellation. For brides to be, Lucida might also refer to its namesake, the diamond cut patented by Tiffany & Co. It has 50 different facets, meaning it can look dozens of kinds of beautiful, depending on where the light hits the stone. And let’s be honest: It doesn’t look quite the same online.

Jewelry 60

Jewelry Gifts Recommendation Live Chat 60

Sailthru

AUGUST 13, 2018

An Anglicized version of an old Latin word, “Lucida” refers to the brightest star in a constellation. For brides to be, Lucida might also refer to its namesake, the diamond cut patented by Tiffany & Co. It has 50 different facets, meaning it can look dozens of kinds of beautiful, depending on where the light hits the stone. And let’s be honest: It doesn’t look quite the same online.

Jewelry 60

Jewelry Gifts Recommendation Live Chat 60

Prisync

AUGUST 13, 2018

If you’ve had pets yourself – or know people who have – you understand just how much people enjoy and appreciate their animals. With that enjoyment comes the fact pet owners are happy to spend copious amounts of money making sure their pets are well looked after, happy and healthy. This is brilliant news for those operating eCommerce stores in the pet niche.

eCommerce Marketing 42

eCommerce Marketing eCommerce Marketing Social Media 42

Payoneer

AUGUST 13, 2018

Editor’s note: This is a guest post from Gloria Kopp , C ontent Writer at Academized. Copywriters often make the mistake of simply writing about the product in product descriptions instead of selling the product to the customer. This is because they believe that a product can’t be sold simply by writing. But surely it can – take a look at these tips and you’ll be on your way to creating amazing, seductive, compelling descriptions that will increase your sales immediately: 1.

eCommerce 37

eCommerce Blog Improvements Article 37

Weebly

AUGUST 13, 2018

Online shoppers have high expectations when it comes to eCommerce websites. Every business from large to small must have a few key features to attract shoppers and help them sell items online. Here are five elements that visitors expect of all eCommerce websites in 2018. If you are missing any of these features, now is the time to fix that and grow your website visits (and hopefully sales) through the end of the year. 1.

Customer 27

Customer Social Media Blog Mobile 27

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Operations

ItemMaster

AUGUST 13, 2018

The world is becoming more convenient than ever. With companies offering more and more products available to be ordered online, the brick and mortar stores seem to be going the way of the dinosaur. Consumers would rather click through a few images and read a brief description than hold an item in their hands — this means that those pictures and that description need to be good enough to sell anything and everything a customer might be interested in, and the success of such an endeavor reli

Electronics 20

Electronics Supplies Management Consumer 20

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

ItemMaster

AUGUST 13, 2018

The world is becoming more convenient than ever. With companies offering more and more products available to be ordered online, the brick and mortar stores seem to be going the way of the dinosaur. Consumers would rather click through a few images and read a brief description than hold an item in their hands — this means that those pictures and that description need to be good enough to sell anything and everything a customer might be interested in, and the success of such an endeavor reli

Electronics 20

Electronics Supplies Management Consumer 20