Fri.Apr 24, 2020

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Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,…

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Initial Thoughts From Round 2 Of MITRE’s Enterprise ATT&CK Evaluation

Forrester eCommerce

What an amazing year it’s been for the ATT&CK evals team, going from an initial cohort of seven vendors in round 1 to 21 vendors for round 2. The industry adoption of this evaluation has been nothing short of amazing. I’m pleased to once again contribute my thoughts and analysis on the outputs of this […].

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See, Believe, Buy: The Selling Power of Social Proof

BigCommerce

The ways people find, research, and purchase products have evolved drastically over the last few decades.

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The Top Wix Alternatives for 2020

Ecommerce Platforms

Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles. Wix even provides a wide selection of amazing ecommerce themes and templates to choose from. However, as attractive as Wix might be, it’s not the ideal website builder for everyone.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Combined Power of Content and Commerce: How Headless Can Uplevel Your Content Marketing Strategy

BigCommerce

The written word is a powerful thing. Writing ideas and concepts makes them concrete in our minds.

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The Fault In Our Stores

Steve Dennis

The following is excerpted from my just released book Remarkable Retail: How To Win & Keep Customers in the Age of Digital Disruption , which I finished writing and editing at the end of last year. Many people believe that the COVID-19 crisis is the proximate cause of quite a few retailers dire situation and imminent bankruptcy filings. Yet the bullet that will kill a good number of them was fired long ago.

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[Interview] Intelligence Node CEO Features on CNBC’s StartUp Street

IntelligenceNode

In an interview with CNBC-TV 18’s ‘StartUp Street’ segment, CEO of Intelligence Node, Sanjeev Sularia covered multiple points ranging from the changing retail environment, COVID-19 and its implications on the retail sector to rise of digital-first, omnichannel approach, etc. He dived into how the retail segment is on a brink of a digital revolution and […].

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Top 10 Tips on How to Scale your Digital Business

Omnisend

Reading Time: 6 minutes. Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline. To capitalize on this tremendous growth, it’s imperative your business is built to scale. In this blog, we share our top ten tips on how to scale your digital business. 1.

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Doctors Are Fighting the Pandemic. Here’s How Brands Can Help.

SheerID

Brands can support the more than 1 million US doctors fighting COVID-19 by giving them personalized offers that generate goodwill and win their business.

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Checklist for Reopening Retail Stores

OracleBlogs

When mandated retail closures lift and your store is ready to reopen, we are here to help. We have tapped years worth of learnings from our customers to provide a simple Point of Service (POS) checklist to guide your teams through a smooth re-opening. ASSESS YOUR CURRENT STATUS. Was the POS turned off or left on during store closures? How long has the POS been left in the current state?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Your Reps Only Spend 38% of Their Time Generating Revenue

RepslyBlog

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent on tasks that don’t directly lead to sales opportunities. But what if we told you that the amount of time spent generating revenue isn’t 90%, or 75%, or even 50%. it’s actually only 38%.

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Feel Good Friday (4/24/20)

CPC Strategy

The weekend is almost here and we’re turning up the positive vibes! Check out these brands that are doing their part to address some of the struggles taking place because of the coronavirus. .

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Distributed Logistics for Digital Commerce Part III: Master SKU Management ARTICLE

Etail Solutions

Digital commerce offers brands and online sellers an unprecedented opportunity to offer their products everywhere their customer shop. Whether it’s on online marketplaces like Amazon, through retailer sites like Target.com, through new formats like Google Shopping, through your own web storefront or through retail outlets, it’s never been easier to reach your customers.

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6 Best Image Optimization Apps for Shopify

AcquireConvert

Shopify image compression helps you keep page load speeds snappy by reducing the size of product (and other) images by: Stripping the image of unnecessary data Reducing the number of colors Using algorithms to combine data/patterns And the best image optimization apps do that without affecting image quality. Optimizing images will help your store on […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Key Strategies to Build your Social Media Brand

PERQ

Almost everyone has a social media account, but is it used correctly? With 3.5 billion social media users and counting, the use of social platforms continues to grow. Sites like Facebook, LinkedIn, Instagram, and YouTube are staples in every marketing toolkit. It can be intimidating. The post Key Strategies to Build your Social Media Brand appeared first on PERQ.

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HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST COVID-19 AFTERMATH?

RETAIL MANAGEMENT SOFTWARE

Companies looking for a way forward to expedite their recovery strategies in the Post-COVID black swan must take some bold decisions to prepare for the new normal. This would entail conducting a due diligence of their existing retail strategies and business models as they must look for those ignored blind spots, emerging white space, be it during the early stages after curfews are lifted or during the re-extended periods of mandatory confinements in heavily impacted states, areas and countries.

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Amazon Vine Suspended in Response to COVID-19 & Supply Chain Disruptions

ROI Revolution

Published April 24, 2020. Amazon vendors and sellers were greeted this morning with an unexpected notification: Amazon Vine suspended until further notice. This news, which blocks new enrollments for the Amazon Vine program until further notice may be the next step in Amazon’s initiative to slow the flywheel for non-essential items during the COVID-19 crisis.

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HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST COVID-19 AFTERMATH?

RETAIL MANAGEMENT SOFTWARE

Companies looking for a way forward to expedite their recovery strategies in the Post-COVID black swan must take some bold decisions to prepare for the new normal. This would entail conducting a due diligence of their existing retail strategies and business models as they must look for those ignored blind spots, emerging white space, be it during the early stages after curfews are lifted or during the re-extended periods of mandatory confinements in heavily impacted states, areas and countries.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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[Guest Blog] The Benefit of Unified Commerce During COVID-19

ChannelAdvisor

There’s no getting around it: The COVID-19 pandemic has already altered and will continue to reshape the retail landscape significantly. With one in four American businesses already in hibernation and more shutting their doors every day, retailers, distributors, suppliers and manufacturers who depend on foot traffic face losses they might not be able to overcome.

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HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST COVID-19 AFTERMATH?

RETAIL MANAGEMENT SOFTWARE

Companies looking for a way forward to expedite their recovery strategies in the Post-COVID black swan must take some bold decisions to prepare for the new normal. This would entail conducting a due diligence of their existing retail strategies and business models as they must look for those ignored blind spots, emerging white space, be it during the early stages after curfews are lifted or during the re-extended periods of mandatory confinements in heavily impacted states, areas and countries.

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News Cart for April 24th

eCommerceFuel

Hey there! This week I chat with Jake Cohen from Klaviyo about fascinating trends he’s seeing around email marketing as well as cover headlines from the world of eCommerce and business. Enjoy! – Andrew. Subscribe: iTunes | Stitcher. In the News. Shopify Reports Surging Volume for Stores via Twitter. Reporting sustained volume near Black Friday/Cyber Monday levels.

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