Tue.Apr 24, 2018

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The Sorry State of Digital Transformation in 2018

Forrester eCommerce

Software eats the world, right? We’ve been saying that for how long now? (1997 in my case, I think.) And we’re still transforming? Yep. That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

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5 Simple but Smart Conversion Hacks Backed by Proven Case Studies

Bootstrapping Ecommerce

Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business. The post 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies appeared first on Bootstrapping Ecommerce.

eCommerce 147
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Innovation Requires A Culture Of Diversity And Inclusion

Forrester eCommerce

Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to communicate “contrarian” thoughts. This ability and courage allows organizations to create an environment where all employees feel […].

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Index Bloat: Why Deleting Website Pages Is Great for SEO in 2018

Inflow Insights

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Today, Google is consistently rolling out changes to its algorithms to reward quality. Unlike the past, if you have low-quality pages on your website, it can negatively impact your overall ranking. What’s a low-quality page? It’s one that isn’t used or visited, is full of duplicate content from other pages, has thin content or very low engagement in the eyes of Google.

SEO 135
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Forrester eCommerce

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes.

Games 294
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How Even Non-Designers Can Run a Successful T-Shirt Business with Merch by Amazon

ecomdash

Running an ecommerce apparel business can be difficult, it requires a lot of overhead, inventory, and specialized knowledge. Merch by Amazon makes it possible for anyone to run a successful online t-shirt design business. Read more. The post How Even Non-Designers Can Run a Successful T-Shirt Business with Merch by Amazon appeared first on ecomdash.

Apparel 74

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Inside Amazon’s Approach to Data and People-Based Marketing

Liveintent

Amazon was responsible for 44% of all US ecommerce sales last year and net revenue was almost $178 billion , up from $135.99 billion in 2016. That’s a lot of cash. CEO Jeff Bezos, recently announced that Amazon Prime had exceeded 100 million paid Prime members globally – 64% of members reportedly make up U.S. households. It’s no secret Amazon is a business worth taking cue from.

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Bank of America lowers security – removes one time passwords at payee add/change

Forrester eCommerce

With the latest change to the BofA online banking bill pay service (which added all sorts of unnecessary and distracting icons and ugly fonts), the bank decided to remove the one time password two factor authentication (OTP 2FA) requirement to force the customer to perform a one time password based step-up authentication before allowing the […]

Banking 199
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How Will Toy & Baby Brands Succeed Post-Toys R Us?

Salsify

The March 2018 announcement closing of 800 Toys R Us stores around the country left many dismayed for a variety of reasons: nostalgia for childhood, confusion about how this could’ve happened to such a prominent retailer, and where does one shop for toys now? Most critically, how does this impact the sale of toys and baby items from now on? For brands in the toy and baby categories, it’s a pivotal moment to take control of their ecommerce distribution and create strong product experiences to gra

Toys 60
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Walmart Prioritizes Personalization with Upcoming Website Redesign

Sailthru

Toys ‘R’ Us is officially out of business. And given how many legacy brands have filed for bankruptcy protection over the last few years — RadioShack, Claire’s and The Limited among them — it’s likely that some other big names will join it in the retail graveyard. Amazon is often a scapegoat and for a while, it looked like Walmart might become the ecommerce giant’s biggest casualty.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Store Manager: How Critical are Store Associates to Omnichannel?

OrderDynamics

Store Manager: How Critical are Store Associates to Omnichannel? Retail technology has changed over the last 10 years, from having legacy in-house systems to having cloud based SaaS systems. Through it all, one thing has remained constant – the human element. But the days of store associates just “manning” the store and waiting for customers are gone.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Meeting your business objectives isn’t easy – no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build.

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Store Manager: How Critical are Store Associates to Omnichannel?

OrderDynamics

Store Manager: How Critical are Store Associates to Omnichannel? Retail technology has changed over the last 10 years, from having legacy in-house systems to having cloud based SaaS systems. Through it all, one thing has remained constant – the human element. But the days of store associates just “manning” the store and waiting for customers are gone.

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Attack of the Clones – Part II

Powerinbox

Environment Cloning with Azure Automation. The Story So Far. In the previous post , we began down the path of cloning our production environment to QA. In this post, we’ll complete the process by building our project, migrating our database, inserting test data, and running some maintenance operations. Buildup. An important part of this process is deploying the latest QA build.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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6 Instagram Marketing Trends To Be Aware Of In 2018

Kissmetrics

Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she was doing differently. Her answer? “Nothing.”. And that was the issue. Instagram has changed a lot since it first launched in 2010.

Marketing 223
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Announcing Makers to Merchants: A Free Event Series

Weebly

Weebly is proud to support creative entrepreneurs who are taking the leap on their ideas and have the courage to start their own business. But what about all the soon-to-be businesses ? The makers, artists and side hustlers who are working on the next wave of small businesses. The ones that are just getting started, or are still looking for the inspiration and support to take that next step.

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Case study: ShopRite finds a single source of truth

Bamboo Rose

12 brands, 15 countries and 2,000 stores. ShopRite has turned over more than $12 billion in profit since 2016 and shows no signs of slowing down. With more than 880 global suppliers and over 25,000 unique articles imported each year, the company has an extremely complex supply chain that requires constant management and communication with […].

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Rewards Case Study: AutoZone Rewards

Smile.io

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Home, Garden, Tools, Handmade E-Commerce Marketing Tips

Prisync

Selling homemade, garden, tools or handmade goods requires a different approach to marketing in order to get it right. The reason there is a differentiation between how you sell these products and say, dog products is because the buyer’s thought process is different. How often do you buy garden fencing without first seeing it in a hardware store? While there is no one size fits all, there are certain tactics you should employ to make sure your eCommerce store does as well as it can.

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Retailers Need to Embrace Technology to Survive in the Omnichannel World

Wiser

This is a guest article by?Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process. When the item they want is not in stock at one of your stores, most shoppers will go to one of your competitors to see if they have it.

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How to sell 50 units on Amazon in one day and without making a profit

Payoneer

Editor’s note: This is a guest blog by Michael Muhin, CEO, Founder of amzcontrol. Paradoxical as it may seem, this is a real example when in a single day 50 product units were sold, but profit was kept negative. The reason is Amazon Storage fees. They are withdrawn once a month and most sellers neglect them when calculating their profit. Storage fees are a good example of difficult to calculate Amazon fees, let’s examine them closely.

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[Webinar] ShipStation – Achieving Order Fulfillment Success

ChannelSale

ChannelSale joint webinar with ShipStation – Industry leading web-based software designed to make e-commerce retailers exceptionally efficient at processing, fulfilling, and shipping their orders from all the most popular marketplaces and shopping carts using all the top carriers. Guest Speaker: Cubby Melinger – Partner Development at ShipStation.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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GDPR for Ecommerce

Klaviyo

What is GDPR. GDPR stands for the General Data Protection Regulation. It’s a law enacted by the European Commission in 2016 that goes into effect on May 25, 2018. It’s designed to protect the privacy of all EU citizens, including when those citizens engage with businesses located outside the European Union, by imposing regulations around personal data.

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How to Build a Content Marketing Machine for Your Online Store

Lemonstand

What if I told you that content marketing is one of the most sustainable ways to grow your ecommerce store? In fact: we use content marketing to grow targeted search and social traffic for all our clients. Most marketers prefer to integrate content marketing into their overall marketing strategies because of the ROI it brings. However, you have to understand the interests of your target audience.