Thu.Jun 10, 2021

SheerID Names John Ewert As Chief Financial Officer

SheerID

SheerID announced the appointment of John Ewert as Chief Financial Officer and will oversee all global aspects of SheerID’s financial, legal, information technology, and business operations. Press Releases Uncategorized

Writing Better Emails for Customer Retention

Omniconvert

With these basic tips and tricks, you’ll get better at writing retention emails. Read the article to the end to get a better grip of retention email tactics. The post Writing Better Emails for Customer Retention appeared first on Omniconvert Ecommerce Growth Blog. Guest Posts

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How to Get Your Omnichannel Pricing Strategy Right

Wiser

With the rising popularity of omnichannel shopping and the blurring of the lines between different sales channels, special attention must be paid when building multi-channel pricing strategies. Is it necessary to have a single price across all channels or is it better to change the price?

7 Unexpected Ways to Retain Your Customers

Omniconvert

If best practices just aren’t doing the job of keeping more customers coming back to your business, it’s time to check out these 7 unique methods. The post 7 Unexpected Ways to Retain Your Customers appeared first on Omniconvert Ecommerce Growth Blog. Customer Retention Guest Posts

Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Why Brands Must Win the Ecommerce Algorithm | Salsify

Salsify

It was in 1944 that British property magnate Lord Harold Samuel first coined what is now the most widely recognized adage about the real estate market: Ecommerce Strategy

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Lancôme Unveils AR Experience at Parisian Flagship

Retail Touch

Beauty brand Lancôme has upped its experiential retail game, launching an augmented reality (AR) experience at its flagship store located on the famous Champs-Elysées in Paris.

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Alex and Ani files for bankruptcy, hoping for a sale

Retail Dive

Leadership turmoil and significant debt were hobbling the charm bracelet maker. Then last year came a ransomware attack and the pandemic

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Ben’s Original unveils inclusive packaging

Talking Retail

Mars Foods is rolling out a new pack design for its Ben’s Original brand, in a move designed to “create a more inclusive future while maintaining its commitment to producing the world’s best rice”.

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CaaStle Helps Retailers Launch Rent-to-Own Services

Retail Touch

B2B rental technology platform CaaStle has launched BORROW, designed to help retail brands offer a transactional rental experience that is fully integrated into their website. The solution gives retailers a way to rent items to shoppers and also allows consumers to make a purchase if they like it.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

JTI takes action against sellers of illicit tobacco

Talking Retail

JTI has removed three tobacco gantries from stores in the North-West of England. The removal of JTI gantries from Moorgate News in Lancaster and Lucky News in Manchester came after both retailers were found to be selling illegal tobacco products.

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GameStop fills CEO, CFO spots with former Amazon execs

Retail Dive

The retailer has filled out its leadership ranks with e-commerce veterans as it undertakes an overhaul of its model

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The National Lottery reports record-breaking year

Talking Retail

Camelot UK has reported record-breaking National Lottery sales of £8.4bn for the year ended 31 March, an increase of £468.8m. The company succeeded in growing sales of all six of its draw-based games to £4.7bn, an increase of £153.6m.

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NRF Revises 2021 Sales Forecast to Top $4.44 Trillion, but Growth Could Cool in H2

Retail Touch

Retail sales for 2021 are now expected to grow between 10.5% to 13.5% , reaching more than $4.44 trillion , according to a revised forecast from the National Retail Federation (NRF). The new forecast is significantly more optimistic than the 6.5%

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Illegal alcohol seized in Wales

Talking Retail

More than 4,000 cans of illegal lager have been seized by trading standards and customs officers in southeast Wales. A joint operation between Torfaen Council and HMRC targeted three shops suspected of selling duty avoided alcohol.

Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels.

Instagram debuts tool to help creators earn commission on purchases

Retail Dive

The platform seeks to support creators aiming to monetize their audience through brand partnerships, tipping or merchandise sales

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Unified Commerce’s 7X Impact on Revenue

Kibo

Unified commerce rewards its practitioners with an impressive list of benefits. These include increased sales, real-time order and inventory visibility , improved customer loyalty, streamline operations, and a 360-degree view of customers.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

MFG completes rollout of evoPOS across estate

Talking Retail

Forecourt operator MFG has completed the rollout of TLM Technologies’ evoPOS across its estate. The first phase of the project, which started in October 2019, converted 473 sites to evoPOS.

What’s Next for GameStop? Reinventing Itself as a Tech-Focused Ecommerce Company

Retail Touch

Earlier this year, the GameStop stock drama dominated just about every media outlet with an irresistible David vs. Goliath story: small investors teamed up online and purchased shares that rocketed the retailer’s stock price, forcing hedge funds betting against the flailing retailer to lose billions.

BP Pulse opens UK’s first fleet rapid charging hub

Talking Retail

Electric vehicle charging infrastructure provider BP Pulse has opened the UK’s first rapid charging hub for fleet vehicles.

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Feedvisor Gives Retailers Tools to Optimize Their Amazon Marketing

Retail Touch

AI-driven optimization and intelligence platform Feedvisor has launched its advanced Advertising Optimization and Intelligence platform.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

JJ Whitley adds gold variant to vodka portfolio

Talking Retail

Vodka brand JJ Whitley has launched a limited edition gold filtered variant of its Russian Vodka. The vodka has been passed through a filter of gold silk thread to “produce a smooth, premium quality vodka”. It is available now from Booker retailing at £16, with further rollouts from this month.

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How to Use Reverse Image Search For Competitor Research

Neil Patel

What do backlinks, reverse image search, and your business have in common? Your bottom line. Sure, you can blog until you have hundreds of posts on your site, but it takes time. Can your business afford to wait? Probably not. This is where a backlinks strategy comes in.

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Babybel unveils football packs ahead of summer of sport

Talking Retail

Cheese snacking brand Babybel has launched limited edition football packs. Each Babybel features one of 20 flags of some of the countries competing during this year’s sporting events, available until 11 July across packs of six, 10, 12 and 15 in Original and Light variants.

How Does the Google Shopping API Streamline Product Distribution?

Fabric Blog

The Google Shopping comparison engine gives consumers an efficient way to discover new products. Shoppers’ ability to compare products before visiting an e-commerce site improves the efficiency of advertising spend. Thus, Google Shopping ads account for over 75% of all search ad spend from retailers.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.