Fri.Dec 31, 2021

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Address Labor Shortages by Creating Attractive Retail Career Paths

Retail TouchPoints

Labor shortages in industries that had previously relied on multiple job seekers — even for low-paying jobs — have been one of retail’s biggest challenges in 2021. It’s not just a seasonal issue: several industry experts believe the dearth of employees could extend into 2022, forcing retailers to rethink not just recruitment but their entire approach to hiring, training and employee retention.

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Personalized Advertising and How to Use it in Paid Search

Kissmetrics

Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly w

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99 eCommerce Acronyms

GetElastic

If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

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15 Best Social Media Management Tools [Free Versions Included]

eCommerce CEO

With ecommerce, fortunately nowadays it’s relatively simple to get your products listed on social media sites through a variety of the best social media management. Read more.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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December 2021 SEO News Recap

ROI Revolution

Published December 31, 2021. 2021 in Search. It’s that time of year – time for Google’s 2021 “Year in Search” video! Watch it on YouTube or visit the blog article, In 2021, the world searched for healing. For more on the Year in Search, visit these pages: See what was trending in 2021. This year, we searched for ways to stay healthy.

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The 10 Most Profitable Small Businesses to Open in 2022

Korona

Many people are turning to entrepreneurship for more freedom and better financial stability. Every year, millions of small businesses sprout up across the United States. According to the JP Morgan Institute , more than 99% of the 28.7 million businesses in the United States are small businesses. In other words, small businesses are the backbone of the U.S. economy, and their numbers keep growing, with 60% of them having revenues of more than $100,000. .

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How Does Wholesale Order Management Software Streamline Orders?

Fabric Blog

Wholesale order management refers to the invisible order fulfillment processes between business-to-business (B2B) and business-to-customers (B2C). These processes include accepting orders, updating inventory, and delivering products.

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Comparing Shopify and Magento as the Go-to Option for Amazon Retailers

ChannelSale

Selecting the best eCommerce platform for developing, operating, and maintaining an online store is crucial since it can determine whether your business succeeds or fails. This is especially critical for small enterprises with limited resources and finances. No other eCommerce sites are more popular for retailers at Amazon than Shopify and Magento. What Is Magento and How Does It Work?

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces. In the face of rising acquisition costs, these marketplaces have replaced DTC as the go-to platform for effective media spend, burying retailers further down the list.