Mon.Aug 23, 2021

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Sales Enablement Leaders: Name The Last Time You Spoke With A Buyer

Forrester eCommerce

As enablement professionals, how do we keep from becoming disconnected ivory tower philosophers? Consider these six strategies.

B2B 495
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How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Kissmetrics

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up and used, it allows you to break down your website traffic and gather vital information to power your digital marketing strategy. While GA has been around for some time, many people still don’t use it to its maximum potential. They only scratch the surface.

Events 361
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Quick Take: What Does This Current Sales Enablement Tech Consolidation Mean?

Forrester eCommerce

Two recent major acquisitions are part of a larger trend that reveals what sales enablement leaders have come to want and need.

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Here’s a Customized List of Keywords You Can Rank For Today

Kissmetrics

Everyone says SEO takes a while and it does. Especially if you want to rank for competitive terms like “auto insurance” or “credit cards”. But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. And to help you find those keywords we released a new Ubersuggest feature that will show you a list of keywords that are perfect for your site in less than 60 seconds.

SEO 360
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Asia Is A Beacon For Luxury Commerce Innovations

Forrester eCommerce

COVID-19 has upended luxury brands’ customer engagement strategies, forcing them to launch digital transformation initiatives. With a robust digital economy and more empowered luxury consumers, Asia in general — and China in particular — has become a beacon for luxury commerce innovations globally. My latest report, Luxury Commerce Innovations In Asia, shows how leading luxury […].

Consumer 326
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How To Write Product Descriptions To Grow Online Sales

BigCommerce

No matter the size of your online store, product descriptions play a key role in your ecommerce business.

eCommerce 422

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11 Marketing Instagram Accounts to Follow

Kissmetrics

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns , inspiring stories of grass-roots marketing, or posts that will change your perspective, our diverse list of 11 digital marketing Instagram accounts to follow has something for everyone.

Marketing 279
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Target to Triple Disney Shop-in-Shops to 160 Stores as Holiday Toy Rush Nears

Retail TouchPoints

Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of this year. The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. The partnership also includes a co-branded online store that will be expanded as well.

Toys 290
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How to Set up Shopify Fulfillment (Aug 2021)

Ecommerce Platforms

The Shopify Fulfillment Network is Shopify ‘s version of a 3PL (third-party logistics) company. Merchants still partner with a third-party, but there's no need to manage multiple dashboards or billing accounts, seeing as how your Shopify account is handled in the same invoice and dashboard as the Shopify Fulfillment. We've completed a thorough review of the Shopify Fulfillment Network here , so we recommend you check out that guide if you're having trouble understanding what it's all about

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

If the last year has taught us anything, it’s that change and disruption are constant. Whether it’s coping with a disruptive event or shifting buyer behavior, nimble retailers fare the best. The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive.

Mobile 264
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Transform Your Brand SERP into Your Personal Business Card

Omnisend

Reading Time: 22 minutes. SEO is a complicated beast that plagues many an ecommerce marketer. Between navigating industry-specific jargon and the never-ending task of optimization, it can seem like a mammoth of a job for many. However, it doesn’t have to be so complicated. By understanding what Google is trying to achieve, and what its ultimate goals are, you can structure your site and product data to better respond to those goals.

SEO 203
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The 5 Best WordPress Ecommerce Plugins To Start An Online Store

My Wife Quit Her Job

If you want to sell physical or digital products on your WordPress blog, this article will show you the best WordPress ecommerce plugins to consider that add “store” functionality to your site. Because WordPress is one of the most popular website platforms in the world, there are literally hundreds of ecommerce plugins available to run your online store.

eCommerce 156
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Top 10 eCommerce Buyer Questions

GetElastic

My team here at Elastic Path manages the buying experiences on the front line of researching and evaluating eCommerce solutions, including business development, chat, Website, and marketing automation. Being on the front line, my team gets asked many different questions. Some are very common, like "how much do the eCommerce solutions that Elastic Path provides cost?

eCommerce 148
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What Is Organic Marketing And The Best Tips To Get Started!

MakeWebBetter

Marketing budgets have been increasing as companies understand the power of these strategies. In 2020, even with the pandemic, brands had invested more than $ 139 billion in advertising. Still, it is possible to achieve great results with organic marketing as long as it is done correctly. This post is not going to tell you […]. The post What Is Organic Marketing And The Best Tips To Get Started!

Marketing 146
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Wilson launches pop-up store and tennis museum in NYC

RetailDive

The museum pays tribute to the brand's own role in the sport while the retail shop features exclusive products and personalization options.

Retail 118
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Target opening 100 Disney shops ahead of Christmas

RetailWire

Target said it will grow the number of locations that house Disney shops from 53 at present to 160 by the end of the year. The retailer is also releasing its Bullseye’s Top Toys list with 50 toys and games, including 22 that are exclusive to the chain.

Toys 98
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Target triples Disney shop-in-shops ahead of holiday season

RetailDive

Nearly two years after its initial rollout, the companies plan on increasing the number of toy stores to over 160.

Toys 134
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FDA gives full approval for Pfizer’s COVID-19 vaccine

RetailWire

The Pfizer-BioNTech two-dose vaccine, which has been administered to millions of people throughout the U.S. and elsewhere, has receive full approval from the FDA after having previously been cleared for emergency use in the fact of the pandemic. “While millions of people have already safely received Covid-19 vaccines, we recognize that for some, the FDA approval of a vaccine may now instill additional confidence to get vaccinated.

Article 76
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Tiffany taps Beyoncé and Jay-Z for a new spin on its iconic history

RetailDive

Despite efforts to stay relevant, the American jeweler has struggled. New owner LVMH has smartly enlisted today's ultimate power couple.

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Supporting Your ERP with OMS

Kibo

Large-scale, all-encompassing enterprise resource planning (ERP) software is bumping up against the demands of ecommerce with its dynamic, flexible fulfillment processes. ERPs aren’t designed to handle the customer-facing aspects of your business, and trying to make them do this work has several limitations. Best-of-breed order management systems (OMS) has capabilities that traditional ERP software is unable to deliver: ‘Live’ real-time inventory visibility Greater flexibility

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Target to open 4 new sortation centers, adding capacity and speeding delivery

RetailDive

Shifting the sortation process from the backroom and stores to a dedicated facility will help free up space and time within retail locations.

Retail 113
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Tesco rolls out recycling points for soft plastic packaging to all large stores

365 Retail

Shoppers will now be able to bring back soft plastic packaging for recycling at all of Tesco’s large stores, the retailer has announced. The supermarket has made the move after a successful trial of recycling points across 171 stores allowing customers to recycle plastic including bread, salad and vegetable bags, crisp packets and sweet wrappers. Shoppers will now be able to recycle soft plastic packaging at Tesco (Tesco/PA).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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David's Bridal to expand store footprint

RetailDive

The retailer opened a location in Naperville, Illinois, with plans to add locations in Florida and California later this year.

Retail 119
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East London Co-op Store Scoops Award for Extraordinary Community Action during Covid

365 Retail

A nationwide competition to celebrate the pride and commitment of people working in physical stores during Covid has announced its overall winner today (23 rd August): The Co-op Food Store in Hornchurch, Romford. . The top Proud of My Store prize was scooped by manager Claire Saunders (pictured) and her team for their story of triumph over adversity, using team work and the power of positive thinking to turn one of their toughest years into an incredible force for good in the local community.

Banking 59
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Capture the comeback

RetailDive

While the vaccine rollout and return to stores will change the upcoming holiday season yet again, the digital influence is here to stay.

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Sainsbury’s shares leap after private equity interest reports

365 Retail

Sainsbury’s shares surged after reports that a private equity giant is running the rule over the company to assess the potential for a takeover move. The UK’s second largest supermarket chain saw shares leap more than 12% at the start of trading on Monday. Sainsbury’s has seen its shares jump in value after reports that it is being eyed by private equity firm Apollo (Dany Lawson/PA).

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Geodis enters crowded e-commerce fulfillment field with service for DTC brands

RetailDive

Four fulfillment hubs will be able to provide two-day delivery to 91% of the continental U.S.

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West End shoppers return, but favour the weekend

365 Retail

Shoppers are returning to high streets again, especially at weekends, a real estate company based around London’s West End has said. Shaftesbury said the retailers in its buildings have reported improving trade, focused on the weekend. Weekly footfall is now at between 50% and 60% of its pre-pandemic levels, Shaftesbury said. It put the tentative recovery down to the return not just of Londoners, but of people coming to the capital for the day to go shopping, or tourists visiting London from els

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Wholesale USB And Beyond: 3 Storage Solutions For Your Business Data

RetailMinded

Whether you’re an independent retailer or a large enterprise, there are several options you can choose from to safely keep your data. Business data are critical to all business types, whether it’s retail, wholesale, business-to-business, business-to-consumer, or any other kind of enterprise. Data stored would allow you to have a backup for your business information.

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Markets rise as Marks and Spencer leads retail boom

365 Retail

Markets in London were driven by a boom in retail stocks on Friday despite new official figures showing a drop in retail sales. After trading in the red during the early part of the day, the FTSE 100 ended 0.4% in the green at 7,087.9 points, a rise of 29.04. M&S put out its first profit upgrade in decades. (Ian West/PA). News from Morrisons and Marks & Spencer pushed the two chains to the top of the FTSE 250.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib