Digital Marketing Success, Part I: Find Your Audience
ChannelAdvisor
MAY 27, 2018
Do you know where your customers are searching? Here’s a hint: It’s probably not on your website. According to Survata, only 15% of modern consumers start their product search directly on a retailer’s website. That means 85% of consumers are starting their product journey on other channels: marketplaces, search engines and social channels. So your challenge — and your opportunity — is how to reach that 85%.
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