Mon.Aug 15, 2022

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418: Unconventional Ways To Grow Your Amazon Sales With Norm Farrar

My Wife Quit Her Job

Today, I have my friend Norm Farrar on the show. Norm is a serial entrepreneur and leading Amazon expert with over 25 years of product sourcing and development experience. He runs 2 Amazon companies and 2 ecommerce podcasts. He’s always up to date on the latest Amazon strategies and in this episode, we’re going to cover unconventional ways to grow your Amazon sales.

Books 225
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Office Depot Expands Delivery Options Through Uber Partnership

Retail TouchPoints

Office Depot has made a deal with Uber to deliver business, office and school essentials nationwide through Uber Eats. The service will be available at more than 900 Office Depot and OfficeMax stores and cover items from ink and toner to backpacks and binders. Uber One members will benefit from no delivery fee and a 5% discount on all Office Depot orders with a $15 minimum purchase. .

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Save the date for the “Make it Big” Conference, to connect with thought leaders, ecommerce industry experts, and other merchants interested in growing their online businesses. Hosted by the BigCommerce ecommerce platform, the Make it Big Conference is one of the must-attend events for entrepreneurs and ecommerce professionals from all backgrounds and experience levels. .

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

Retailers are always looking for ways to deliver safe, frictionless experiences to engage and satisfy customers. But for every retailer committed to providing a top-notch customer journey, there’s at least one bad actor out to capitalize on a customer’s misfortune. Many retailers look only at transaction fraud, and not the total impact of every digital consumer interaction.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Printify Pricing (Aug 2022): How Much Does Printify Cost?

Ecommerce Platforms

Printify is a print-on-demand (POD) service where users can design products to sell on their online stores, while also leaving all printing and fulfillment to Printify. This type of service cuts costs significantly for store owners, and it makes it easier to make beautiful designs for products like mugs, t-shirts, and home goods. But with these cost savings, you must plan for deeper cuts into your profit margins, along with the potential for monthly payments.

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PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

Retail TouchPoints

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela. Self-described on her Instagram account as a “19-year-old Robot living in LA,” Miquela (who was previously known as Lil Miquela but has since ditched the Lil) is one of the first known virtual influencers — a computer-generated human, essentially a digital character — that takes on all the tasks and tools of actual homo sapiens influencers.

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WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast

Retail TouchPoints

Best Buy has started job cuts in stores across the U.S. as the retailer seeks to lower costs following its updated outlook for FY 2023 released July 27, 2022. (The retailer’s Q2 2023 ended July 30, 2022.) By Aug. 12, 2022, the retailer had slashed hundreds of store jobs, according to The Wall Street Journal. “With an ever-changing macroeconomic environment, including customers shopping more digitally than ever, we have made adjustments to our teams that include eliminating a small number of role

Outdoor 209
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Why – and How – to Take a Full-Funnel Approach to Meta Advertising

ROI Revolution

A few years ago, marketers could get away with looking at social media channels as simply a play for brand awareness or engagement, operating the assumption that ads were underperforming based on last-touch attribution models. But in today’s digital landscape, looking solely at the last touchpoint a customer makes before making a purchase is no longer viable.

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Even as Footfall Increases, Store Footprints are Shrinking

Retail TouchPoints

Have you heard the news? Brick-and-mortar is back. Following several years of pandemic-driven declines, shoppers are eagerly returning to stores, and that enthusiasm is being echoed in a new upswing in store openings and lease signings. Coresight Research’s July U.S. Store Tracker predicts that retailers will open 75 million square feet of new retail space in 2022; and the country’s largest mall owner, Simon Property , reported that new deal volume in the first half of 2022 was up 25% from last

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With Three-Year Annual Growth Rate of 256%, SheerID Ranks No. 2,279 on Inc. Magazine’s 5000 list of Fastest-Growing Private Companies  

SheerID

Portland, OR. August 16, 2022 – Inc. Magazine today revealed that SheerID is No. 2,279 on its Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. Wish’s new logo aims to create a “more memorable visual identity” for the app. After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences.

Consumer 197
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DTC’s very bad, no good earnings week

RetailDive

Brands laid off staff, cut guidance and continued to accumulate losses in a tougher operating environment. A select few continued to thrive.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing

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CBD Ecommerce Platforms: Best Options for Selling CBD Online

eCommerce CEO

Many people have become interested in using CBD for many different purposes in recent years. It is used in several products, including body lotion, hair. Read more.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Paper or reusable plastic?

RetailDive

Both paper and reusable plastic bags contribute to a healthier environment, but many factors differentiate the two options.

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Faire Launches Showroom, A New Curated Shopping Experience For Retailers

365 Retail

Faire, the online wholesale marketplace serving independent retailers around the world, today announced the launch of its Showroom experience, a curated destination for retailers to shop premium fashion brands on the platform. Until now, apparel wholesale tools have been built to support big box businesses, with few options for sourcing standout brands.

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‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

RetailDive

After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

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Cost conscious Brits seek quality over quantity

365 Retail

A new report has found that while 46% of Brits are shopping less fashion, when they do shop, they are not compromising on the quality of purchases. The 2022 State of Retail Report commissioned by Clearpay in partnership with Oxford Economics, indicates that consumers would opt to ‘trade down’ on food and drink moreover than fashion, demonstrating two key trends; mindful shopping and creative cooking – two of the the ways UK shoppers are perhaps navigating through the current

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Peloton hiking prices amid reported layoffs, store closures

RetailDive

As its pandemic-era boom fizzles, the at-home bicycle fitness company is scrambling, even after major layoffs and subscription hikes earlier this year.

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Add Value To Your Ecommerce Business With These Pro Tips!

Ecommerce Guru

Ever wished to see your ecommerce business reach greater heights? Do you know what it takes to flourish an ecommerce business in India to grab the attention of customers? The answer to these questions may vary, one person to another! But ECOMMERCE GURU is there to help you with their ecommerce business ideas. As you know, the ecommerce market is growing daily; we have heard this more often!

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Pacsun hits 2M TikTok followers in brand identity push

RetailDive

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

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What Is Suggestive Selling?

Korona

Encouraging your clientele to make purchases in a convincing but thoughtful manner should be at the forefront of your sales team training. Considering how difficult it is to acquire new customers, you must take advantage of all foot traffic in your store. And that’s where suggestive selling comes in. But what is suggestive selling? Suggestive selling refers to a strategy of upselling by making product recommendations to customers based on their initial buying intent.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Duluth Trading to open Georgia fulfillment center

RetailDive

The apparel brand is building the facility as part of a growth plan targeting digital and brick-and-mortar expansion.

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Starbucks alleges misconduct in union voting

RetailWire

Starbucks has sent a letter to the National Labor Relations Board alleging that misconduct has occurred in the mail-in vote process in union elections at the chain’s stores. The chain wants to restrict future voting to in-person only. More than 220 Starbucks have voted to unionize and 34 others are in the process of determining whether workers will organize or not.

Other 52
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Wish rebrands in attempt to stay afloat against competition

RetailDive

The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

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5 Challenges a DXP Can Help Your Business Overcome

Digital Doughnut

The digital experience platform (DXP) has an important role to play in delivering a consistent experience across your customer’s entire digital journey. Now, we'll discuss the merits of all-in-one solutions to meet the needs of your current and future business.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Best Buy reportedly cuts store jobs

RetailDive

The retailer recently warned of sales declines as consumers pull back on electronics purchases.

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Restaurant prices seem like a bargain next to grocery stores

RetailWire

The price of food purchased at grocery stores jumped 13.1 percent in July. Meals at restaurants were up 7.6 percent for the month.

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Pacsun collaborates with virtual influencer Miquela for back-to-school ads

RetailDive

After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

Retail 52
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BigCommerce Enjoys Good Spirits at eTail East in Boston

BigCommerce

The word on the street is that eTail East was back in Boston on August 8–11 with their first in-person…

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib