Mon.Aug 15, 2022

418: Unconventional Ways To Grow Your Amazon Sales With Norm Farrar

My Wife Quit Her Job

Today, I have my friend Norm Farrar on the show. Norm is a serial entrepreneur and leading Amazon expert with over 25 years of product sourcing and development experience. He runs 2 Amazon companies and 2 ecommerce podcasts.

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Save the date for the “Make it Big” Conference, to connect with thought leaders, ecommerce industry experts, and other merchants interested in growing their online businesses.

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DTC’s very bad, no good earnings week

Retail Dive

Brands laid off staff, cut guidance and continued to accumulate losses in a tougher operating environment. A select few continued to thrive

Printify Pricing (Aug 2022): How Much Does Printify Cost?

Ecommerce Platforms

Printify is a print-on-demand (POD) service where users can design products to sell on their online stores, while also leaving all printing and fulfillment to Printify.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

Retail Dive

After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future

More Trending

Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

Retailers are always looking for ways to deliver safe, frictionless experiences to engage and satisfy customers. But for every retailer committed to providing a top-notch customer journey, there’s at least one bad actor out to capitalize on a customer’s misfortune.

Paper or reusable plastic?

Retail Dive

Both paper and reusable plastic bags contribute to a healthier environment, but many factors differentiate the two options

Office Depot Expands Delivery Options Through Uber Partnership

Retail TouchPoints

Office Depot has made a deal with Uber to deliver business, office and school essentials nationwide through Uber Eats. The service will be available at more than 900 Office Depot and OfficeMax stores and cover items from ink and toner to backpacks and binders.

Peloton hiking prices amid reported layoffs, store closures

Retail Dive

As its pandemic-era boom fizzles, the at-home bicycle fitness company is scrambling, even after major layoffs and subscription hikes earlier this year

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Even as Footfall Increases, Store Footprints are Shrinking

Retail TouchPoints

Have you heard the news? Brick-and-mortar is back. Following several years of pandemic-driven declines, shoppers are eagerly returning to stores, and that enthusiasm is being echoed in a new upswing in store openings and lease signings. Coresight Research’s July U.S.

Wish rebrands in attempt to stay afloat against competition

Retail Dive

The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

Retail TouchPoints

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela.

Best Buy reportedly cuts store jobs

Retail Dive

The retailer recently warned of sales declines as consumers pull back on electronics purchases

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast

Retail TouchPoints

Best Buy has started job cuts in stores across the U.S. as the retailer seeks to lower costs following its updated outlook for FY 2023 released July 27, 2022. The retailer’s Q2 2023 ended July 30, 2022.) By Aug.

Pacsun hits 2M TikTok followers in brand identity push

Retail Dive

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. Wish’s new logo aims to create a “more memorable visual identity” for the app.

Duluth Trading to open Georgia fulfillment center

Retail Dive

The apparel brand is building the facility as part of a growth plan targeting digital and brick-and-mortar expansion

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points.

Why – and How – to Take a Full-Funnel Approach to Meta Advertising

ROI Revolution

A few years ago, marketers could get away with looking at social media channels as simply a play for brand awareness or engagement, operating the assumption that ads were underperforming based on last-touch attribution models.

With Three-Year Annual Growth Rate of 256%, SheerID Ranks No. 2,279 on Inc. Magazine’s 5000 list of Fastest-Growing Private Companies  

SheerID

Portland, OR. August 16, 2022 – Inc. Magazine today revealed that SheerID is No. 2,279 on its Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

B2B Marketplaces Are the Fastest-Growing E-Commerce Channel Says New Report

ChannelAdvisor

Digital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they’re shaping the future of business-to-business (B2B) digital commerce. The biggest takeaway?

B2B 77

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

BigCommerce Enjoys Good Spirits at eTail East in Boston

BigCommerce

The word on the street is that eTail East was back in Boston on August 8–11 with their first in-person… BigCommerce News Accorin bigcommerce BigCommerce Events Bloomreach Boston Ecommerce Events eTail eTail East Events Groove Commerce retail Retail Industry Signifyd Vercel

Add Value To Your Ecommerce Business With These Pro Tips!

Ecommerce Guru

Ever wished to see your ecommerce business reach greater heights? Do you know what it takes to flourish an ecommerce business in India to grab the attention of customers? The answer to these questions may vary, one person to another!

What Is Suggestive Selling?

Korona

Encouraging your clientele to make purchases in a convincing but thoughtful manner should be at the forefront of your sales team training. Considering how difficult it is to acquire new customers, you must take advantage of all foot traffic in your store. And that’s where suggestive selling comes in.

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Pacsun collaborates with virtual influencer Miquela for back-to-school ads

Retail Dive

After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

CBD Ecommerce Platforms: Best Options for Selling CBD Online

eCommerce CEO

Many people have become interested in using CBD for many different purposes in recent years. It is used in several products, including body lotion, hair. Read more. Ecommerce Platforms

B2B Marketplaces Are the Fastest-Growing E-Commerce Channel Says New Report

ChannelAdvisor

Digital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they’re shaping the future of business-to-business (B2B) digital commerce. The biggest takeaway?

B2B 52

Data Transformation Examples

Funnel.io

When it comes to working effectively with data from multiple sources, transformation will inevitably become a critical part of your process. As we’ve previously covered, though, you can quickly find yourself deep into the subject of data transformation.

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