Mon.Sep 21, 2020

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BI Is Dead; Long Live BI

Forrester eCommerce

The perception of legacy enterprise business intelligence (BI) platforms comes with some legitimate stigma and baggage. It’s technology first, not business-led; the graphical user interface (GUI)-based user experience (UX) doesn’t address ease of use for all business decision-makers; there are too many underutilized reports and dashboards floating around in the enterprise; and signals produced by […].

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How Google Local Guides Improve Visibility

Kissmetrics

As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides.

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The 2020 Forrester And InfoWorld EA Awards Contest Winners Focus On Business Architecture, Digital Transformation, And Governance

Forrester eCommerce

In the Forrester/InfoWorld Enterprise Architecture Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2020 Forrester/InfoWorld Enterprise Architecture Awards show the value of a close relationship with the business, a solid vision for enabling digital transformation, and effective governance practices — not to […].

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Ebay Alternatives – Sites Like Ebay To Sell Your Stuff Online

My Wife Quit Her Job

If you are fed up with Ebay and looking to expand your ecommerce business, this post will compare and contrast the top 11 Ebay alternatives to sell your products online. When my wife and I first began our ecommerce journey, we started out by selling on Ebay because it was easy. With Ebay, you can quickly list a product online to millions of users in a matter of minutes for less than a dollar.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What We Talk About When We Talk About Insights

Forrester eCommerce

What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.

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New York City Launches Online Grocery Marketplace For Marginalized Neighborhoods

Retail TouchPoints

New York City has selected Mercato to serve as an e-Commerce marketplace that will connect underserved communities with local grocery stores. The partnerships will let select shops in each of the five boroughs begin offering their inventory online and via local delivery, a functionality they didn’t previously have. The arrangement will let shoppers order from several stores at once within each neighborhood.

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In Their Own Words: How Retailers Are Coping With COVID-19

Retail TouchPoints

The challenges of COVID-19 have impacted everything, from the way we shop, eat, behave and live. During our annual 36|86 Festival in August, a panel of experts and founders across the retail industry came together (virtually) to address what trends and consumer habits have changed specifically, how they’ve adapted to serving customers, and what the outlook looks like for the future for small businesses, e-Commerce and logistics.

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Navigating A New Wilderness: Five Steps Marketing Operations Must Take To Provide Leadership

Forrester eCommerce

B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.

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Walmart, Oracle Receive Tentative Approval For 20% Stake In TikTok Global

Retail TouchPoints

Walmart and Oracle have received tentative approval from the government to acquire 20% of the newly formed TikTok Global business, which will be responsible for providing all TikTok services in the U.S. and most of the rest of the world. The deal also makes Oracle TikTok’s secure cloud provider, while Walmart will bring its omnichannel retail capabilities to the platform.

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Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter?

Forrester eCommerce

“Who should be responsible for competitive analysis?” “Who should own go-to-market strategy?” “Who creates user personas?” These questions aren’t surprising, given that one of the most common topics we help our clients with through our Product Management and Portfolio Marketing research services is establishing or improving the product commercialization and lifecycle process.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Retailers Join Efforts To Maximize Voter Participation

Retail TouchPoints

It started in the runup to the 2018 midterm elections: Hundreds of companies, including many retailers, joined nonpartisan efforts to encourage voter participation through a business-led coalition called Time to Vote. More than 300 companies , including Patagonia , The Gap , DICK’S Sporting Goods and Walmart committed to removing some of the logistical barriers that often keep workers from voting.

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How to do Growth of eCommerce Website

Omniconvert

Launching an eCommerce business is an excellent way to make money online, whether you are a budding entrepreneur or have. The post How to do Growth of eCommerce Website appeared first on ECOMMERCE GROWTH Blog.

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Walmart Assembles Value-Priced Private Label Apparel Line

Retail TouchPoints

Walmart has launched Free Assembly , a men’s and women’s private label apparel line with items priced from $9 to $45. Designed by an in-house Walmart team, the line includes 30 items for women and 25 for men, and includes “wardrobe staples that are easy to mix, layer and assemble freely,” wrote Denise Incandela, SVP Women’s Group, Elevated and Online Brands at Walmart in a blog post.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

We purred through data from more than 2,000 of the world’s most visited eCommerce retailers across multiple categories, including: Fashion. Consumer Electronics. Kids Products. Beauty and Skincare. Automobile. Pet products. Sports. And more. We relied on SEMrush’s analysis and tools to provide the data in this report. The findings showed many eCommerce anomalies due to the COVID-19 pandemic.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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DSW Shop-In-Shops Step Into 6 Hy-Vee Supermarkets

Retail TouchPoints

Six months after launching a digital shop for DSW shoe styles on Hy-Vee.com , the retailers are moving their partnership into the brick-and-mortar space. By October 2, DSW shops will open at six Hy-Vee locations in Minneapolis, with additional DSW shop-in-shops slated to open in 2021. The DSW shop-in-shops will span 1,200 square feet and stock approximately 200 footwear styles that customers can try on, with 100. more options available from the digital showroom wall.

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UK sees surge in smokers trying to quit, research reveals

TalkingRetail

Smoking prevalence among adults in England is at a record low of 13.9%, new research released to coincide with the start of Stoptober reveals. University College London’s Smoking Toolkit Study show that in England in 2020 there has been an increase of nearly a quarter (22%) in quit attempts compared to 2019 and an increase.

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Top 10 Ways To Create Quality Backlinks For Your Online Store

MakeWebBetter

eCommerce is the fastest growing industry in the world. In fact, with an approximated global population of 7.7 billion people, about 25 percent of the world’s population shop online. And this number just keeps on rising rapidly day by day and is predicted to hit 2.14 billion people till 2021. And also, you may be […]. The post Top 10 Ways To Create Quality Backlinks For Your Online Store appeared first on MakeWebBetter.

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Ribena unveils new carbonated range

TalkingRetail

Ribena is entering the flavoured carbonates category with the launch of new Ribena Sparkling. The carbonated range will be available this month in two flavours across three formats. Ribena Sparkling Blackcurrant comes in 500ml, 2L and 6x330ml multipack cans, while Ribena Sparkling Raspberry is available in 500ml and 2L formats. Charlotte Flook, head of brand.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How marketers are adapting to consumer and ad market trends

Liveintent

In our sixteenth episode of Real Time Banter, Valeria Chisca , VP of Digital Marketing at Rue Gilt Groupe, joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss how marketers are adapting to consumer and ad market trends. Enjoyed this episode and want to stay up-to-date on all things MarTech? Subscribe to the LiveIntent Newsletter.

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Post Office seeks views on future decision making

TalkingRetail

The Post Office has launched a consultation to find out how postmasters and commercial partners who operate multiple branches want to be involved in the development and execution of business decisions. The consultation will run for 12 weeks and will include discussions, followed by a survey of more than 8,000 postmasters on options such as.

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Promote safety protocols to attract wary customers back into stores

Liveintent

Clothing retailers, department stores, full-service restaurants, and other businesses with physical locations need to communicate a new kind of message to customers these days: Come back – we’re safe! Even months after some of those public spaces reopened, many people still need convincing. Only 28% of U.S. adults surveyed by Morning Consult in late August said they were comfortable going to a shopping mall, and only 33% felt good about dining out.

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Lavazza introduces coffee-to-go solution

TalkingRetail

Coffee brand Lavazza has launched a coffee-to-go solution. The machine will provide “authentic Italian recipes” made from 100% Arabica coffee, certified by the Rainforest Alliance in both medium (12oz) and large formats (16oz), served in Lavazza-branded paper cups. The machine’s menu includes coffee shop favourites – Espresso, Flat White, Cappuccino, Latte, Americano, Mocha – Pukka.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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HubSpot Inbound 2020 GO Digital: Here’s What To FOCUS

MakeWebBetter

Inbound 2020 is all set to spread its glow! But this time through your screens. Working in our couches, sipping coffee in front of our laptops, attending board meets over zoom, and wearing masks wherever we go, has become a “new normal” with this global lockdown year 2020. New trends are emerging, the world is […]. The post HubSpot Inbound 2020 GO Digital: Here’s What To FOCUS appeared first on MakeWebBetter.

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Grolsch to re-enter UK market with 4% ABV lager

TalkingRetail

Grolsch lager is returning to the UK with a new 4% ABV beer especially brewed in Holland for the British market and new-look packaging highlighting its iconic swing-top design. In-store from the end of October, it will be available to the off-trade in 330ml crown-cap bottles, 440ml (from March 2021) and 500ml cans and 450ml.

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Walmart tries again in apparel with new private label

RetailDive

The retailer has attempted to elevate its fashion, without matching Target's success. It may need to if it's going to offset its growing e-commerce costs.

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Nomadic Dairy introduces first multipacks

TalkingRetail

Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The company says the Strawberry and Chocolate multipacks tap into the increase in less frequent, higher value, shopping, and the growth of at-home snacking.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Managing your product feeds to thrive in a new retail landscape

RetailDive

To succeed in today’s e-commerce environment, companies must craft an online experience that meshes with the brick-and-mortar brand experience in their physical stores.

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Milkybar launches new sharing bar

TalkingRetail

Milkybar has added new Milkybar Cookies & Cream to its range. The 90g sharing bar features smooth white chocolate with crunchy cookie pieces. Molly Slater-Davison, assistant brand manager for Milkybar, said: “Cookies and cream is a classic combination for a reason, and we believe our delicious white chocolate makes it unbeatable. “We are always looking.

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The standard holiday season is 'meaningless' this year, AlixPartners says

RetailDive

The consultancy added October sales in its forecast for 2020 to account for shifts retailers and consumers are making in a pandemic.

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Asda trials convenience concept

TalkingRetail

Asda is to enter the convenience market through a trial with forecourt operator EG Group. The supermarket giant’s convenience proposition will be branded ‘Asda On the Move’ and will initially be trialled at EG Group fuel station forecourts in Ashby, Leamore, and Primley in the Midlands. The trial of a new convenience proposition follows the.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib