Adidas Puts Relationship with Kanye West ‘Under Review’
Retail TouchPoints
OCTOBER 7, 2022
Following extremely vocal public criticism of its CEO Kasper Rørsted by Kanye West, Adidas has placed its relationship with the rapper “under review,” according to CNBC. The partnership launched in 2016 with Adidas manufacturing clothing through a collaboration with the rapper’s Yeezy brand. West has accused Adidas of not allowing him to have more control over the project and of copying his ideas.
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