Wed.Jun 06, 2018

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Listen Up: Here Is Forrester’s Overview Of 31 Social Listening Platforms 

Forrester eCommerce

53% of business and technology decision-makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their firm’s goal of addressing rising customer expectations. This shouldn’t come as a surprise; social listening platforms offer a unique window into customers’ lives, opinions, and preferences.

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The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

RTP blog

By Todd Chusid, Anexinet The phrase, “there’s an app for that” has become so ubiquitous as to now be a corny cliché. But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? A Mobile Lifestyle Strategy is one that reflects how customers engage with your company, and the path and channels you might offer customers to obtain your product a

Mobile 150
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SAP Breathes Renewed Life Into Their Cloud CRM

Forrester eCommerce

Three announcements impacting CRM came out of SAP Sapphire, held in Orlando on June 4-7. The announcements are: A renewed focus on CRM in order for SAP to be considered a viable player in the $45B CRM market. SAP’s cloud CRM (formerly known as SAP Hybris Cloud For Customer) is renamed SAP C/4 HANA. The […].

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Will Walmart Win Employee Retention With Caregiver Training Program?

RTP blog

Walmart has recently unveiled two programs that could bring big benefits to employees. One program is designed to provide caregivers with the training they need to re-enter the workforce , while the other is designed to cover tuition for employees pursuing retail-related degrees. With the initiatives, Walmart aims to improve employee retention rates and engagement, while also drawing in new workers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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212: Key Takeaways From Sellers Summit 2018 With Steve Chou & Toni Anderson

My Wife Quit Her Job

In this episode, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2018. The Sellers Summit is a conference that Toni and I throw every year. This is our 3rd straight year and it’s all about bringing ecommerce entrepreneurs together and learning new strategies on how to sell physical products online. Today, we’re going to do a recap on what worked, what didn’t and some key takeaways from the sessions.

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Amazon Prime Day: 10 Tips & Strategies for Advertising Success

ROI Revolution

Unless you’ve been living under a rock, you’re aware that Amazon Prime Day is just around the corner. What does that mean for brands and retailers selling on Amazon ? Countless brands will be trying to leverage the massive audience that Amazon will attract for it’s fourth annual Amazon Prime Day. And while a date hasn’t officially been set yet, we’re fairly confident in saying that it will occur on July 10th.

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Avoiding the Price Degradation Domino Effect All Brands Fear

Wiser

Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them in order to be considered by consumers. This is problematic for retailers that want to preserve their bottom lines and move inventory, but the impact is detrimental for brands. Beyond sales and margins, their brand value is at stake. .

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How to Optimize Your Amazon Tools and Home Improvement Page | Salsify

Salsify

Amazon is fast becoming a crucial marketplace for tools and home improvement brands. In fact, One Click Retail recently catalogued a 25% year-over-year growth rate for tools and home improvement sales on Amazon. For context, that was more than 3X the growth rate of The Home Depot over the same period. Tools and home improvement brands need to address any critical gaps in their product content on Amazon in order to take advantage of this growth and outflank competitors.

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To Know You Is to Sell You: Increasing Loyalty with Personalization

Sailthru

The modern digital consumer not only wants but expects personalized service and communications that reflect their behaviors and interests. Think of it in terms of sports fans. Would you wear a baseball cap from your favorite team with your name stitched on the inside? Or would you prefer a generic hat with the logo of your favorite team’s main rival?

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Episode 48 – The Latest From Shopify and What it Means to You with Kurt Elster

eCommerce Evolution

Even if you’re on another platform you have to pay attention to what Shopify is up to. Now with over 500,000 stores using the platform, when Shopify makes a shift the whole industry feels it. I wanted to know the latest and greatest from Shopify so I invited on the King of Shopify himself, Kurt Elster on to the podcast. In this episode we dig into some new releases and how they impact you including: How Shopify Stacks up in the ecommerce platform ecosystem.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Turning Personas into Data-Driven Profiles for Segmentation

Dynamic Yield

In order to create real value, personas must go beyond mere generalizations, stitching together different data sets for a more grounded understanding of each customer group. The post Turning Personas into Data-Driven Profiles for Segmentation appeared first on Dynamic Yield.

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Exclusive Webcast Series: Insider Tips to Win Globally

Payoneer

eCommerce is a global business, with cross-border selling making for up to $676 billion of deals worldwide. South East Asia, Africa, Latin America, Australia or the US, there’s plenty of room for international expansion. But where, and how should you expand? In order to achieve success in the international market, knowledge is key. Payoneer has brought together top experts from 5 leading global marketplaces to provide eSellers with tips, insights and insider perspectives on expanding businesses

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Why Problem Solving Should Be The Only Value Proposition You Use

Kissmetrics

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.”.

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9 Ways to Promote Your Amazon Listings and Sell More Products

SellBrite

Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15% , roughly three to five times that of other e-commerce sites.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Why Problem Solving Should Be The Only Value Proposition You Use

Kissmetrics

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.”.

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Amazon Is Coming To Eat Your Lunch!

Liveintent

If you’ve been paying attention to Amazon lately, then it’s very likely you saw the following Bloomberg headline, “ Amazon Tests Ad Tool That Rivals Google, Criteo “ It sent shockwaves across the industry as it is becoming increasingly clear that advertising and marketing is now more and more important to Amazon. There are many that applaud Amazon’s efforts to take on the duopoly of Google and Facebook as businesses look to lessen their dependence on the two.