Mon.Aug 19, 2019

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The Importance Of Defining Event ROI In The B2B Marketing Mix

Forrester eCommerce

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […].

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The 4 Reasons Your Customers Are Leaving Your Site And Ditching Their Shopping Carts

RTP blog

By Casey Bullock, Worldpay, Inc. Online shopping surpassed in-store sales in the U.S. for the first time in history this past February, signifying changing tides for the world of retail and consumer preferences. With the rise of e-Commerce, consumers want more convenience and more options when it comes to fueling their retail desires. This phenomenon has gradually changed how they shop and their methodology for making purchases, but with that comes the effects of many consumers failing to close

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CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

Forrester eCommerce

Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I asked each one a simple question: “What do you do for your customers?” Without fail, my interlocutors went into detailed […].

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10 Most Needed BigCommerce Apps for Conversions

Omnisend

There are tons of apps available at BigCommerce, but you don’t need to download all of these to have a successful ecommerce business. What you need to do is to choose the right apps that will meet your business needs. What happens if you’re not sure of what you need? Most of us might be Read more The post 10 Most Needed BigCommerce Apps for Conversions appeared first on Ecommerce Marketing Automation | Omnisend.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Future of Retail ; From Store to Stage

Forrester eCommerce

Did you know that 90 former Toys R Us big box stores are now Urban Air Adventure Parks? [link] Here at Forrester we’ve been anticipating that retail, entertainment and hospitality would ultimately merge. We discussed the trend here : [link] and have more researh in the pipeline for you. Application Development and Delivery professionals must […].

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Let’s connect at e-connect Europe 2019

GetElastic

We’re excited to announce our media partnership with the inaugural e-connect Europe 2019 , taking place this December in Copenhagen. In our current age of do-or-die digital transformation , ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile customers for complexity reduction or value offering.

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Looking for a Chatbot? Check Out This Octane AI Review

Ecommerce Platforms

Unless you've been living under a boulder with no wi-fi and human contact for the last few years, you can't fail to notice the rise in chatbot popularity. So if you're running your own online store, you'll want to jump on the bandwagon. This is where Octane AI comes into its own. Continue reading to learn more about this solution and see whether Octane AI's the right fit for your business.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift – the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standard Authority (ASA), UK’s independent advertising regulator, […].

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UK shoppers fighting back against online retailers who fail to deliver

Retail Technology Review

UK consumers are fighting back against online retailers that fail to deliver, a new research report into what the UK public expects from retailers when shopping online has found.

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Standing Out in a Third-Party Marketplace: Guide for DTC Brands

ESW

Listing products on a third-party marketplace can make some eCommerce directors feel like all of their hard work was done in vain. You spend years carving out a brand identity and creating an exceptional user experience, all for it to be drowned out on a platform where few shoppers seem to notice your brand. But your brand needn’t get lost in the crowd.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Alcoholic beer and cider ranges shrink due to consumer health drive

Retail Technology Review

The average number of alcoholic beer and cider ranges stocked in UK supermarkets is declining, as trends towards health-conscious consumption are leading consumers to opt for alcohol-free alternatives, suggests new data from ecommerce insights company, Edge by Ascential.

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Industry Updates: Social Ad Spend, Amazon Commercial, & Personalized Emails

ROI Revolution

Social Ad Spend Is Up, While Clicks Are Down. Ecommerce ad spend increased 66% year over year in the second quarter of 2019 and almost reached 2018 Q4 spending levels. Impressions also increased 59% year over year, and clicks increased 57% year over year. Because of the increase in mobile and product ads being purchased, cost per click for search decreased 10% year over year.

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TrueCommerce announces WooCommerce integration

Retail Technology Review

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced its integration with WooCommerce, an open-source, completely customisable eCommerce platform for entrepreneurs worldwide.

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How Interest-Based Triggered Messages Create Conversions for RevZilla

Sailthru

RevZilla’s email marketing has traditionally been centered on campaign sends. However, though behavior-based triggered messages only accounted for 20% of the motorcycle retailer’s email volume, they produced 84% more revenue per thousand emails sent (RPM). To go beyond batch-and-blast, RevZilla leaned into Sailthru’s Lifecycle Optimizer. Designed with fully integrated artificial intelligence , Lifecycle Optimizer enables retailers to automate triggered messages.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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‘Formjacking’ soars as hackers hit consumers at checkout

Retail Technology Review

Online forms such as login pages and shopping baskets are increasingly hijacked by cybercriminals hunting for personal financial information (PFI), according to new research from F5 Labs.

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CBD Marketing 101: Strategies for Sellers to Stand Out in a Sea of Green

BigCommerce

It’s not every day that a product manages to grasp the attention of a global consumer market within such a…

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Visualsoft walks away with Charles Clinkard contract renewal

Retail Technology Review

eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with established footwear company, Charles Clinkard.

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How to (Successfully) Sell CBD Online: A 2019 Seller’s Guide

BigCommerce

Within the next five years, the global hemp-derived CBD (referred to throughout as “CBD”) market is expected to bring in…

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.