Optimizely
NOVEMBER 30, 2017
As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what should you be thinking about as you move into 2018?
RTP blog
NOVEMBER 30, 2017
By Klaudia Tirico, Features Editor If Black Friday and Cyber Monday taught us anything, it’s that mobile is having a major moment right now. Mobile devices brought in 36.9% of revenue and 54.3% of e-Commerce visits on Black Friday , and on Cyber Monday, mobile revenue broke $2 billion , according to Adobe Digital Insights. Additionally, 59% of shoppers are using their mobile phones in-store, according to Salesforce.
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Sailthru
NOVEMBER 30, 2017
As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. While this is big news, other online sales stats reveal that sales for the entire month of November have grown as well. (Image Source: Curbed ).
Kibo
NOVEMBER 30, 2017
Amidst the Black Friday / Cyber Monday / “Cyber-week” frenzy, it’s easy for […]. The post Doing well by doing good: Year-round lessons from #GivingTuesday appeared first on The Omni Channel.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Salsify
NOVEMBER 30, 2017
As a technology company, we’re constantly looking for new problems to solve, and simpler ways to solve old problems. And we tend to geek out about some of our specific features that solve our customers’ problems in cool, new ways. We built our new Salsify Task Creation Extension for the person at your company who’s good at finding problems with your brand content.
Bronto
NOVEMBER 30, 2017
Did shoppers get out to the stores Thanksgiving weekend or stay close to home? What was the biggest shopping day? Find answers to these questions and more. The post Couch-Shopping or Mall-Hopping? Tales of Black Friday & Cyber Monday 2017 appeared first on Bronto Blog.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Dynamic Action
NOVEMBER 30, 2017
The Wall Street Journal business of fashion reporter, Ray A. Smith, used DynamicAction Retail Index data as the cornerstone of his holiday analysis for his article Plotting the Best Holiday Shopping Attack. Smith and DynamicAction CMO, Sarah Engel , discussed the shifts in retailing strategy during these high-stakes times, consumer shifts, profit-protecting intelligent promo offerings and what the next few weeks will hold for both shoppers and retailers.
ChannelAdvisor
NOVEMBER 30, 2017
While Black Friday has historically marked the start of holiday shopping, the five days from Thanksgiving through Cyber Monday (known as the “Cyber Five”) have done the same online. Increasingly, we would argue that these lines are blurred as the notion of online versus offline shopping gets muddled. For example, if I order a product from Target on my phone and pick it up in the store on my way home from work is this a) mobile commerce, b) online commerce, c) brick-and-mortar commerce or d) all
Smile.io
NOVEMBER 30, 2017
President’s Choice recently announced the launch of its’ new fee-based PC Insiders program, joining similar pay to join programs like Amazon Prime in the loyalty sphere. What motivates customer loyalty? Find out what motivates your customers and how to leverage it with our free lesson on reward psychology 101. GET THE FREE GUIDE.
Powerinbox
NOVEMBER 30, 2017
Happy Holidays Inboxers! As your holiday marketing plans finally come together, we hope you also take time to come together with family and friends to celebrate the joy of the season. With so much stress, excitement and buildup for the shopping season (and so much on the line), it’s easy to get caught up in the hectic pace. Take time to slow down and enjoy some quiet time.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Nerd Marketing
NOVEMBER 30, 2017
How to not lose money because of Black Friday and Cyber Monday – understanding consumer behavior, measuring profits, and more. At the Nerd Marketing household here in NYC, our lease is up every November 30th. This has given birth to an annual Thanksgiving tradition in five steps: Early November. In anticipation of an upcoming rent […]. The post The Five Simple Steps to Lose Money Over the Holidays appeared first on Nerd Marketing.
Ecommerce Platforms
NOVEMBER 30, 2017
When it comes to finding niche products to sell online, randomness kills all. Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas. But here's what: This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that's either too far ahead of its time (so it doesn't have a market yet) or a product that's in an overly-saturated
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