Tue.Jun 01, 2021

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We’d Love Your Feedback On New Applications Designed To Master Supply Chain Resilience

Forrester eCommerce

Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything from twenty-foot containers to lumber and basic chemicals. You must master supply chain resilience to meet your customers’ lead time and availability expectations. Moreover, you must guarantee supply chain sustainability to […].

Supplies 306
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20 Creative YouTube Video Ideas You Should Use in 2021

Kissmetrics

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

Webinar 317
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Organizational Change is About Orchestrating Organizational Systems

Forrester eCommerce

In the previous blog we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement, and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.

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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

Throughout 2020 and into 2021, brands have gotten accustomed to pivoting when the news cycle hangs on unprecedented events. We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. When it comes to keyword blocking, the effects have been far-reaching, and publishers have taken a huge hit.

Magazine 200
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Be An Authentic Ally To Earn The Right To Wear The Rainbow

Forrester eCommerce

June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it spreads wider it becomes more obvious when a firm’s commitment to the LGBTQ+ (queer) community barely runs skin deep. In 2019, queer people […].

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Shocking News: 7-Eleven Plans to Install 500 Electric Vehicle Ports

Retail TouchPoints

7-Eleven has set itself an ambitious goal: installing 500 Direct Current Fast Charging electric vehicle (EV) ports at 250 select stores in the U.S. and Canada by the end of 2022. The convenience retailer currently operates just 22 charging stations at 14 stores. “7-Eleven’s legacy is bringing convenience to the customer, and that continues to evolve — from ice on a dock in 1927 to electricity for your car today,” said Joe DePinto, President and CEO of 7-Eleven in a statement. “7-Eleven’s rapid e

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Best Live Chat Apps for Shopify (June 2021)

Ecommerce Platforms

If you’re ready to invest in the best live chat apps for Shopify , you’re in the right place. Shopify is among the most popular tools for eCommerce in the world. Both easy to use and packed full of features, Shopify can give you all the tools you need to thrive in the digital world. It even has a fantastic app marketplace, which allows you to extend the functionality of your store.

Live Chat 197
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Health Insurers: Taking Average To The Extreme

Forrester eCommerce

For the first time in the history of Forrester’s Customer Experience Index (CX Index™), every health insurer tracked in the study earned a rating of “OK.” Although this sounds more worthy of one-handed applause than a standing ovation, it marks steady upward progress for an industry where more than two-thirds of brands landed in the […].

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Your Guide to Build—and Win—a Perfect Digital Shelf

Wiser

Are you looking for ways to increase your eCommerce sales? OK, this is a bit of a loaded question, because who doesn’t want more sales? The real question here is how you can boost sales. The answer lies in the digital shelf. What Is a Digital Shelf? Let’s dive right in: what are we talking about when we say “digital shelf”? The digital shelf is your online storefront.

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Use Forrester’s Tech Tide To Evaluate Your Retail AI Investment Strategy

Forrester eCommerce

Artificial intelligence and analytics are increasingly critical to retailers’ ability to win, serve, and retain their customers. But the landscape of technologies is vast and advancing rapidly, so it can be hard to understand which technologies are hype and which have real business value. Retail execs read about initiatives such as Amazon Go and Walmart […].

Retail 254
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How You Can Contribute to the Composable Commerce Hub

GetElastic

Your ability to create unique commerce experiences is crucial for keeping up with customer needs and outpacing the competition. But, creating “best-for-me" commerce solutions that power delightful customer experiences is easier said than done. This need is exactly why Elastic Path advocates for Composable Commerce. Composable Commerce is an approach that enables marketing, merchandising, and sales teams to bring their brand's unique digital vision to life by launching and continuously optimizing

Workshop 144
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What To Sell Online: Pocket Guide

ecomdash

When choosing what to sell online, there are three common types of products/services to consider. Decide what's right for you with these tips. The post What To Sell Online: Pocket Guide appeared first on Ecomdash.

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How To Connect WordPress Contact Form 7 With ZOHO CRM

MakeWebBetter

Contact form 7 with Zoho is an entire alliance when you prioritize your customer’s needs, experience and feedback. From eCommerce product market demand to managing your leads after your eCommerce business starts blooming, it is all about leads and potential customers. Above all, the lead and customer data play the most crucial part. That is […]. The post How To Connect WordPress Contact Form 7 With ZOHO CRM appeared first on MakeWebBetter.

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Snickers supports football sponsorship with social media campaign

TalkingRetail

Snickers is kicking off a campaign to support its sponsorship of England and Scotland’s football teams. The “Bothlands” campaign features a short film running across social media throughout June. The film highlights to “uncomfortable predicament” the chocolate brand finds itself in by sponsoring both teams ahead of their match this summer. The entry deadline for.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How To Sell On Amazon: 7 Step Beginner’s Guide

eCommerce CEO

Competition in the ecommerce space is fierce – especially when it comes to Amazon. But that doesn’t mean you can’t be successful with it. I’ve written this guide to help you start your Amazon empire the right way. And, I’ve worked with 22 top Amazon experts to offer real advice – not just the same … How To Sell On Amazon: 7 Step Beginner’s Guide Read More ».

eCommerce 119
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Barr Soft Drinks adds sour flavours to portfolio

TalkingRetail

Barr Soft Drinks is rolling out two limited edition sour flavours. The Barr Sours range consists of Sour Berry and Sour Apple flavours in 500ml price-marked packs (79p) and will be available from July. The launch will be supported by POS tools available from the end of July. Adrian Troy, marketing director at Barr Soft. This story continues at Barr Soft Drinks adds sour flavours to portfolio.

POS 122
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Brands need people, and people need brands. Do they need third-party cookies to connect?

RetailDive

Brands focusing on building first-party data solutions will be ready for the “third-party cookieless world” and positioned to look smart by acting on customer intelligence they own.

Customer 117
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Doritos encourages creativity with summer TV campaign

TalkingRetail

Doritos is returning to TV screens this summer as part of a 12-week campaign, The “Make Your Play” campaign is launching today and focuses on a “reimagined perspective” on the triangle Doritos chip, turning it into a play symbol that can “inspire people to express themselves in a creative, fun way”. Clafoutie Sintive, marketing director. This story continues at Doritos encourages creativity with summer TV campaign.

Marketing 119
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Is the never-ending Sears saga finally reaching its closing chapters?

RetailDive

All that is left of the one-time empire is a footprint smaller than many regional retailers, and a whole lot of legal bills.

Retail 141
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Ferrero-related Company unveils Burton’s Biscuit Company acquisition

TalkingRetail

A Ferrero-related Company has acquired Burton’s Biscuit Company from Ontario Teachers’ Pension Plan Board The Ferrero-related Company will take over Burton’s six UK production facilities based in Blackpool, Dorset, Edinburgh, Livingston, Llantarnam and Isle of Arran. The company aims to “enlarge the offer of products in the sweet biscuits market”. Burton’s Biscuit Company owns brands.

Marketing 119
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Birchbox launches refillable beauty brand Re.fil

RetailDive

A lip balm is the first product under the new private label, though co-founder and CEO Katia Beauchamp is already thinking about other items.

Other 126
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One Stop to launch summer campaign

TalkingRetail

One Stop has unveiled its new Enjoy Summer campaign to help families enjoy their summer. The eight-week campaign, which runs from 2 June to 27 July, will give away eight main prizes comprising three UK family activity breaks with a luxury one-night stay, three two-night Glamping Weekends, and two one-night High Ropes Adventure luxury stays. This story continues at One Stop to launch summer campaign.

Retail 115
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The "perfect launch." When's the right time to deploy your retail AI project?

RetailDive

Is an AI tool ever perfect? And how do retailers decide when the time is right to launch a new AI for their customers to use?

Retail 133
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Young’s Seafood celebrates Scampi with new campaign

TalkingRetail

Young’s Seafood is kicking off a campaign to celebrate the 75th anniversary of its invention of Scampi. The campaign is running across TV, social media and online platforms and includes retailer competitions and influencer activity. The brand said more than a million new shoppers bought scampi last year and has seen sales grow across its. This story continues at Young’s Seafood celebrates Scampi with new campaign.

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Uberall survey finds despite Amazon boom, 63% of UK consumers favour shopping locally

Retail Technology Review

Uberall, the provider of ‘Near Me’ Brand Experience marketing solutions, has announced the findings of its survey analysing the shopping habits of over 1,000 UK consumers.

Consumer 102
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Guardian cover price to increase

TalkingRetail

Guardian News & Media has included pro-rata terms for retailers as part of price increases for its news titles. From 5 June, the price of weekday editions of the Guardian will increase to £2.50, while the Saturday Guardian and Sunday Observer will go up to £3.50. Retail margins will also increase in line with the. This story continues at Guardian cover price to increase.

Retail 114
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Costco is bringing full in-store sampling back

RetailDive

The club retailer is also reopening seating at its food courts as it plots a return to normal operations for both popular services.

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Regal expands cake portfolio with sharing loaf

TalkingRetail

Regal Bakery has added a Marble Deluxe Madeira Family Loaf to its cake portfolio. The 590g vanilla and chocolate cake is available now for £1.99. The brand said the cake gives families and friends the chance to get together end “enjoy this sharing size delight”. The entry deadline for the Retail Industry Awards – which. This story continues at Regal expands cake portfolio with sharing loaf.

Retail 110
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Here’s How One Major Brand Increased Walmart Sales By 100%

ChannelAdvisor

It started with a simple decision. The business operations team at Dynacraft was looking for someone to assist the brand as it transitioned from a strategy of strictly wholesale to direct-to-consumer. But unfortunately, finding the right partner proved to be a bit of a barrier. . Employees initially turned to a seemingly promising solution provider, only to find that it couldn’t quite deliver everything that would be needed to succeed on key marketplaces like Amazon and Walmart.

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Barefoot campaign celebrates neighbourhood friendships

TalkingRetail

Wine brand Barefoot is kicking off a campaign “celebrating the new relationships that have developed between neighbours over the past twelve months”. The “Neighbours to Knowbours” campaign includes an influencer partnership and a competition to find the most unique neighbourhood, offering consumers the chance to win a bespoke mural dedicated to their community and the.

Consumer 106
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib