Forrester eCommerce
AUGUST 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
Kissmetrics
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
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Forrester eCommerce
AUGUST 17, 2021
Forrester’s Financial Well-Being Segmentation helps firms better assess their customers’ level of financial resilience and attitude toward their financial situation.
Retail TouchPoints
AUGUST 17, 2021
Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. For retailers with high-functioning CRM systems, AI tools are being used to identify opportunities, and increase the lifetime value of customers through compelling offers.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 17, 2021
Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.
Retail TouchPoints
AUGUST 17, 2021
The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote working and learning. Although ResearchAndMarkets.com indicates that the global market for this category surpassed $641 billion in 2020 , that growth is poised to continue, moderately, over the next five years. Companies like Shutterfly are capitalizing on this expected growth by honing their acquisition strategies.
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Retail TouchPoints
AUGUST 17, 2021
Allbirds has launched an activewear collection ahead of its IPO, according to CNBC. The Natural Run Collection features six products, including tanks, T-shirts and shorts for both men and women, and ties into the retailer’s environmental message with initial carbon footprint ranges from 4.7 kg to 14.5 kg of CO2 before being 100% offset to zero. The collection is the culmination of two years’ work and more than 70 iterations.
Forrester eCommerce
AUGUST 17, 2021
The headwinds that rocked health insurers throughout 2021 persist unabated as 2022 nears. As the calendar year approaches its terminus, insurers must remain nimble, deliver on their brand promise and address immediate competitive threats as legislative requirements loom. In 2021, a plurality of trends emerged for healthcare insurers: Insurers are homing in on measuring and evoking trust from members.
Retail TouchPoints
AUGUST 17, 2021
We all know COVID has forever changed the consumer, but in what ways? Which issues should retailers prioritize as they head into holiday and, most importantly, 2022? GWI’s Vice President of Trends and Research, Virna Sekuj, sits down with Alicia Esposito to dig into the firm’s latest consumer research. The trends that rise to the top? The critical role of mobile, the impact of fin tech innovation and the evolution of “shoppertainment.”.
Omnisend
AUGUST 17, 2021
Reading Time: 5 minutes. To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. It’s no longer enough to check your ROI at the end of each month and hope for the best. Nowadays, every aspect of your marketing performance can be measured with ecommerce analytics tools , compared to ecommerce benchmarks , and acted upon with marketing strategies that give you the very best chance of success.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
AUGUST 17, 2021
Albertsons Companies is “reintroducing itself” to shoppers with a trio of new digital offerings. The grocery giant — home to 20+ food and drug banners including Safeway , Vons and Acme — has launched a new app, loyalty program and membership-based grocery delivery service, all designed to make grocery shopping “more enjoyable and convenient” (and help the company stand out from the growing crowd of providers in the grocery space). .
UpSellIt
AUGUST 17, 2021
UpSellit has been recognized as a 2021 Inc. Fastest Growing Private Company! This is our fourth time earning recognition on the Inc. 5000 list. Each year, Inc. features private companies with proven track records. At UpSellit, we are incredibly grateful to our team for the hard work and dedication to success that continues to accelerate growth and earn such incredible recognition.
Retail TouchPoints
AUGUST 17, 2021
As change takes place at ever faster rates, speed and agility become king. Retailers know that instead of being ahead of the curve, they need to be IN the curve, responding to changes as they happen. For pureplay online retailers, this is standard stuff. But how can physical stores achieve newly required levels of flexibility? Physical Flexibility. One of the simplest ways to build agility into stores is to physically keep everything as flexible and fluid as possible.
Retail Technology Review
AUGUST 17, 2021
By Phill Manson, Director, PAASE Digital. Email marketing is an essential tool for e-commerce businesses. Despite its reputation as an outdated marketing tool, it’s a channel that could successfully increase your revenue by 1,662%. .
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
AUGUST 17, 2021
The digital world is brimming with content. Brands and retailers have more opportunities than ever to use this content to their advantage, but complexities emerge. During this Retail ThinkTank brainstorming session, Alicia Esposito digs into new content trends and challenges with Gary Ballabio, Vice President of Technology Partnerships at Cloudinary.
SellBrite
AUGUST 17, 2021
The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. Some buyers abandon their shopping carts because of a long, complicated checkout process; some don’t trust the site enough to leave their credit card information; some say there are not enough payment methods.
Retail TouchPoints
AUGUST 17, 2021
Data has become the cornerstone of retail differentiation and innovation. Given the fast pace of change happening in the industry, merchants need to be able to not just access and analyze data within internal and external platforms, but turn this data into valuable insights. During this episode of the Retail ThinkTank series, David Rosen, VP of Customer & Technology Leadership at TIBCO, sits down with Elisa Westlund, VP of Marketing for Riteway, which helps retailers and CPG brands implement
Retail Technology Review
AUGUST 17, 2021
Thanks to the continued growth of Woodland Group’s Warehouse and Fulfilment business, the global supply chain company has opened a new 45,000 sq ft facility in Marks Tey, Colchester. The new warehouse has been designed to expand capacity by 5,000 pallets, has over 4,000 pick faces dedicated to e-commerce and boasts some of their latest carbon-conscious warehousing initiatives.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
RetailDive
AUGUST 17, 2021
Growth compared to 2019 outpaced the year-over-year rise, partly because shoppers are flush with savings thanks to governmental support.
Retail Technology Review
AUGUST 17, 2021
After recording the steepest drops in the history of the Index for two months in a row, the fall in online retail sales appears to be slowing – down just -9.6% Year-on-Year (YoY) in July. That is according to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers.
RetailDive
AUGUST 17, 2021
A once dependable retail format has become unpredictable as REITs sign shorter leases with variable rents and bet on "mixed use.
Retail Technology Review
AUGUST 17, 2021
As shoppers return to the High Street, online sales have fallen for four months in a row, with Amazon and Etsy reporting a marked slowdown in growth. However, the e-commerce firm ParcelHero predicts online will level out at a quarter of all retail sales.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RetailDive
AUGUST 17, 2021
Senators Amy Klobuchar, Bill Cassidy and Jon Ossoff questioned the security of customer data and noted the technology raises additional anti-competitive concerns.
Retail Technology Review
AUGUST 17, 2021
By Matt Cannon, Chief Strategy Officer, Reach. The insatiable global demand for Japanese collectibles, such as anime figurines and pop culture items, is a goldmine for retailers in this space.
RetailWire
AUGUST 17, 2021
Allbirds, famous for its wool and sneakers, is rolling out a new line of athletic wear also using wool and yarn made from eucalyptus trees. Allbirds co-CEO Joey Zwillinger said that the new line, which was in development for two years, offers both performance and eco-friendliness. “We think we can exceed the performance expectations of what’s out there,” he said.
Retail Technology Review
AUGUST 17, 2021
InPost, the out-of-home and eCommerce delivery company, has deployed its 2,000th Automated Parcel Machine - or locker unit - in the UK, as it further revolutionises the UK eCommerce shopping experience.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailDive
AUGUST 17, 2021
Surcharges for peak season are in line with UPS, setting up another costly holiday for companies shipping high volumes with the major parcel carriers.
Retail Technology Review
AUGUST 17, 2021
The rise in international direct-to-consumer (D2C) purchases over the past six months has been led by Millennial demographics, with reduced access to stores during the pandemic prompting over half (52%) of 25-34 year olds to buy direct from international online brands, the latest data from eShopWorld (ESW) reveals.
RetailDive
AUGUST 17, 2021
The retailer prides itself letting customers choose how they want to shop, which is continually changing during the pandemic.
IntelligenceNode
AUGUST 17, 2021
How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything. Table of Contents Premium pricing: A game of perception First, tap […]. The post Premium Pricing: The Ins & Outs of a Successful Brand Strategy appeared first on Blog.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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