Tue.Aug 13, 2019

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Embed AI in your digital supply chain to win, serve, and retain customers

Forrester eCommerce

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities. But the most common question we hear, is about the role of AI in Supply Chain. The […].

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How to Generate More Traffic with Google’s New Features

Kissmetrics

You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google. That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above. Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

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Data Science And Design Collide — There’s A Better Way

Forrester eCommerce

Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […].

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Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store

BigCommerce

When we are looking for recommendations, who do we go to?

Marketing 309
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Headless Commerce And The Horseless Carriage

Forrester eCommerce

As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit. Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […].

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8 Simple Tactics to Increase Market Basket Size

Wiser

The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied. Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store.

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More Trending

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Skubana 101: Everything You Need to Know

Ecommerce Platforms

If you've had your e-commerce store up and running for a while, you might be searching for a way to synchronize your tasks, tools, and analytics. Can you relate? If so, Skubana might be the software for you. Continue reading to find out more about this software. Skubana: A Brief Overview. Skubana aims to provide consumer brands a solution for synchronizing the majority of their back end operations.

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Rated H For Headless (Is Headless CMS For Mature Audiences Only?)

Forrester eCommerce

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“).

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Everything You Need to Know About FBA Fees

SellBrite

Fulfilled By Amazon (FBA) enables ecommerce retailers to store their products in Amazon warehouses — regardless of whether they actually sell on Amazon — and lets Amazon handle the packing and shipping of those products. In addition to offering fast fulfillment, FBA also provides customer service for retailers, as well as certain marketing advantages, such as being eligible for Super Saver Shipping and Amazon Prime.

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Digital Business: Bosch Connected World 2019 Analysis

Forrester eCommerce

Bosch Connected World – Bosch’s premier customer and partner event held annually in Berlin – has become a destination event for European IoT professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions, has now become a more typical conference, with polished marketing messages from […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Commerce Marketer Podcast: SEO’s Current State and Looking Ahead to 2020

Bronto

? Search engine optimization analysts have suffered claims that “SEO is dead” ever since SEO was a thing. The power of paid search, the rise of social media and algorithm. The post The Commerce Marketer Podcast: SEO’s Current State and Looking Ahead to 2020 appeared first on Bronto Blog.

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Calcuso handles back-to-school peak ecommerce order volumes with Descartes pixi WMS

Retail Technology Review

Descartes Systems Group has announced that Calcuso.com, the ecommerce distributor of educational and office supplies in Germany, is using the Descartes pixi Warehouse Management System (WMS) to seamlessly handle high back-to-school order volumes across Europe.

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How a Warm Welcome Helped RevZilla Boost Revenue by 39%

Sailthru

When you have a new subscriber or a first-time customer, email is the perfect way to turn your welcome mat into a red carpet. For RevZilla, that used to mean a generic three-part welcome series. The motorcycle retailer then moved customers to a batch-and-blast email list. In fact, before last year, RevZilla’s email marketing was predominantly campaign sends.

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Smaller e-retail businesses should emulate larger ones – but sooner

Retail Technology Review

By Alex Mills, Sales & Marketing Director, ProSKU. If you’re running a growing e-retail businesses your main priority is to market your products, win customers and satisfy their orders. So until order volumes hit a certain point you probably don’t need to worry about a great deal else, except of course your bank overdraft! And for most growing e-retail businesses getting orders out of the door isn’t usually the biggest problem.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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8 Ways Email Marketing Can Bring Shoppers Through Your Door

retailnext

Email marketing boasts a 59 percent average return on investment – the highest of all marketing channels, according to Campaign Monitor – and offers unique personalization and targeting that other marketing channels can’t. Indeed, there are lots of reasons to start email marketing , not the least of which being that it’s easy. . Whether your retail business is primarily brick-and-mortar or a blended enterprise with various degrees of online e-commerce capabilities, email marketing ca

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How ShortPoint Experienced 10x Growth and Expanded their Global Footprint with Full-Service Ecommerce

FastSpring

ShortPoint is a leader in intranet design software. Since 2015, they have built over 20,000 beautiful and functional intranet sites with more than 50 global partners. This has led to a rapid acceleration in growth for the company which was both exciting and challenging. The ShortPoint team realized they need to revaluate their ecommerce set up in order to effectively capture more global sales and compete with larger competitors while staying lean as a company.

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Martin Reintjes: How split-testing improves the most important metrics in your business

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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3dcart partners with ClearSale to deliver comprehensive eCommerce fraud protection for customers

Retail Technology Review

ClearSale has entered into a partnership with eCommerce platform3dcart.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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3 Steps to Rise Above the Clutter Using Customer Preferences to Create Relevant Content

Customer Communications Group

For your marketing messages to stand out from the hundreds of communications your customers receive every week, you need relevant content. These three tactics will help you create it by uncovering customer needs, interests and preferences. The post 3 Steps to Rise Above the Clutter Using Customer Preferences to Create Relevant Content appeared first on CCG.

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Why You Should Use Your Loyalty Program to Gather Customer Feedback

Smile.io

Feedback is the key to delivering a brand experience your customers will love. That’s because their motivations and needs are constantly changing. As a result, you need to find ways to stay up to date on what those desires are if you want to continue building relationships that turn into profitable repeat customers.

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Say hello to Jamf Now Custom Profiles

Jamf on Retail

Custom Profiles gives you the benefit of unlimited configurations without sacrificing the simplicity of Jamf Now. Learn more.

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Your Guide to Vietnamese eCommerce

Payoneer

As one of the fastest growing economies in Asia, Vietnam represents a huge opportunity for anyone interested in taking their business into new territories. The country is no stranger to the world of eCommerce – it’s already a leading wholesale clothing manufacturer in the burgeoning print-on-demand (POD) industry. Now, it’s become a top destination for global sellers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Say hello to Jamf Now Custom Profiles

Jamf on Retail

Custom Profiles gives you the benefit of unlimited configurations without sacrificing the simplicity of Jamf Now. Learn more.

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7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

GetElastic

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. 67% of Black Friday traffic and 49% of orders came through mobile. Shoppers say half of their holiday purchases were made through mobile.

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5 Key Principles of SEO to Rank Higher and Drive Customer Engagement

ecomdash

If you’ve been following along with our SEO blog series, you should have a solid understanding of how search engines work , and insight into the history of search engine optimization. Now that you have the context and background behind SEO, let’s take a look at five key principles for getting your listings to the top of Google’s search results, and keeping them there. 1.

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