Tue.Feb 11, 2020

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Peachtree Corners – One of the Smartest Smart Cities

Forrester eCommerce

This modern suburban city outside Atlanta, Georgia is driving one of the most empowering and successful Smart City initiatives on the planet. Curiosity Lab, founded in 2019, is driving Open Innovation efforts with everyone from large corporations to early stage startups investing in edge computing, 5G, IoT, autonomous vehicles (see the image below), robotics and more.

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How I Drove 231,608 Visitors to My Site Using This New Channel

Kissmetrics

Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.

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Top CRM Trends For 2020

Forrester eCommerce

CX is still king in 2020. Modern CRM must be used as a foundational technology for customer engagement in order to deliver experiences that keep your customers coming back for more. Here are our top 5 trends for CRM in 2020: Self-service for end-to-end customer journey support increases. More customers self-serve as the first point […].

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Point Line Trend on… Window Shoppers

Optimizely

So much attention and spend is put towards attracting net new shoppers (you’re welcome $FB and $GOOG). At the same time, customer loyalty grabs whitepaper headlines and dominates trade show breakout session discussions. But there is an all-too-overlooked group of shoppers that promises immediate impact. And you already know them. Every brand has a significant group of active non-buyers : a group of shoppers that are showing strong intent with your brand by viewing multiple products, adding some

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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CX In France: French Customers Expect Better

Forrester eCommerce

« Les français sont exigeants » is how I summarized Forrester’s findings about the quality of customer experience in France last week at Paris Tendances 2020 — translation: “The French are demanding.” Why? Because according to the 9,000 French respondents to our latest CX Index survey, the quality of experiences delivered by major brands that […].

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eCommerce Web Design Tips: 10 Principles for Success

Groove

The success of any eCommerce website depends on a well-developed strategy that combines aesthetics, usability, structure and layout. These facets all work together (along with flawless development and solid SEO ), to prime your site for high conversions. Below, we're sharing 10 eCommerce web design tips that we use to ensure our clients' success. 1.

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Shopify Vs Wix – Which Is Better For Ecommerce?

My Wife Quit Her Job

This article will compare Shopify vs Wix in the context of creating an online store that sells physical products online. Both platforms have their pros and cons which will be clearly illustrated below. First off, Shopify is well regarded as the industry leader in the ecommerce space. However, I’m often asked whether Wix is a viable ecommerce alternative.

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RSAC 2020: What will I be looking for at this year’s show

Forrester eCommerce

This year is my first trip to RSA Conference in San Francisco. I wanted to take a step back and reflect on what I want to gain from the conference. Like many analysts attending my diary looks like the baubles on a Christmas tree, hanging resplendently with meetings, briefings and everything in between. Here are […].

Customer 279
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DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow

Omnisend

2019 was a year of success and failure for the retail industry. DTC marketing brands seized an even larger share of the market (18% over last year) while native brick-and-mortar shops plummeted, with 9,300 closing. The future seems to be brighter than ever: but is that so? With the rising costs and the ever looming Read more The post DTC Marketing 2020 Guide: 5 Trends Brands Need to Follow appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 171
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Google’s HR Chief Steps Down, Hands Employee Problems To Other Leaders

Forrester eCommerce

At Forrester we have a team dedicated to preparing you for what most in industry call the Future of Work. We gather in hours-long sessions to identify what really matters and plan research to help you get ready for all that’s coming. But if you were a fly on our walls you would often hear […].

Other 241
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Email Marketing Automation: A Full Guide for Ecommerce

Bootstrapping Ecommerce

Get started with email marketing automation! Check out how easy it is to implement marketing automation for your store + 4 workflows you can set up today. The post Email Marketing Automation: A Full Guide for Ecommerce appeared first on Bootstrapping Ecommerce.

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Feb. 2020 Industry Updates: Google Search, Amazon Business, & Macy’s Retail

ROI Revolution

Published February 11, 2020. Google’s Search Business Finally Slows. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. YouTube’s revenue increased by about 36% in 2019 and these ads compromise approximately 9% of Alphabet’s overall revenue.

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What is customer segmentation

Omniconvert

The definition of customer segmentation Customer segmentation is a marketing technique that involves grouping customers into segments that have certain. The post What is customer segmentation appeared first on ECOMMERCE GROWTH Blog.

Customer 109
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EBI.AI to build the world’s most advanced grocery AI for Coop Sweden

Retail Technology Review

EBI.AI, one of the most advanced Artificial Intelligence (AI) labs in the UK, has been chosen by Coop Sweden, one of the largest grocery retailers in the country, to build the world’s most advanced grocery retail AI assistant, available to Coop customers in Sweden via apps, web or Google assistant.

Retail 107
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Essentials of Text Message Marketing for Small Business

Omnisend

SMS marketing is slowly breaking away from its reputation of being inaccessible to small business owners. Indeed, the availability of SMS-capable marketing software has made it a useful channel not only for commerce behemoths but also for SMEs with limited budgets. If you use it correctly, text messaging can quickly be your most cost-effective platform Read more The post The Essentials of Text Message Marketing for Small Business appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 103
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Why a Successful Retail Audit Needs the Right Sample Size

Wiser

Do you need to know what is going on inside brick-and-mortar stores? Have questions around merchandising, inventory, category management, store operations, and more? Then you may need to conduct a retail audit. What is a retail audit? We define this concept as “the act of data collection from brick-and-mortar store locations to gather information on merchandising compliance, adjacencies, inventory levels, store associate knowledge, and many more shelf-level metrics.” Of course, a s

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How Developers Can Sell Their App Outside the App Store

FastSpring

The shine of distributing an app quickly wears off when developers realize that stores like Google Play and Apple Store take a chunk of the profits. And it’s not a small chunk—it’s 30%. The hefty price tag has developers to look for alternative solutions. The good news for developers like you is, there are ways to distribute your app without having to share the revenue with mainstream channels.

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Tips You Need to Be a Successful eBay Seller

ecomdash

You're never too smart to learn new tricks. Check out these eBay seller tips that drive sales, increase visibility, and make you an eBay star. The post Tips You Need to Be a Successful eBay Seller appeared first on Ecomdash.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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A Modern Approach to Product Syndication | Salsify

Salsify

Every retailer has a different set of requirements for product content, both in the type of content needed and the overall amount. One version of product content isn’t enough.

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Airtable Review: Smart Spreadsheets for Pretty Much Anything

A Better Lemonade Stand

If you’re looking for database software or just a way to create better spreadsheets, check out this Airtable review to find out what Airtable has to offer. The post Airtable Review: Smart Spreadsheets for Pretty Much Anything appeared first on A Better Lemonade Stand.

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Infosys to acquire Simplus, a Salesforce Consulting and Platinum Partner

Retail Technology Review

Infosys, a provider of next-generation digital services and consulting, has announced a definitive agreement to acquire Simplus, one of the fastest growing Salesforce Platinum Partners in the USA and Australia. Simplus is an advisor in cloud consulting, implementation, data integration, change management and training services for Salesforce Quote-to-Cash applications.

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Growing Relationships with Consumers: How a Global Brand Leverages ChannelAdvisor Where to Buy

ChannelAdvisor

The following case study features a current ChannelAdvisor customer that leveraged our Where to Buy solution to connect interested shoppers with the product pages of its many retailers, streamlining the path the purchase for consumers and strengthening relationships with those retailers. . BACKGROUND. This ChannelAdvisor customer is a standout brand with a growing omnichannel presence in Australia and New Zealand, the Americas, Asia and Europe.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Off with their heads: The death of monolithic e-commerce and the rise of a headless, microservice approach

Retail Technology Review

For over a decade, online retailers have been competing in the Amazon world and, as the saying goes, it’s a jungle out there.

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6 Retail Shipping Trends to Watch in 2020

retailnext

The retail industry has had to change rapidly in response to transforming customer needs. Shoppers want their orders the next day, with free shipping whenever possible. They want new, convenient ways to receive packages that fit in with their busy schedules. Though some companies have struggled to keep up, others are adapting and revolutionizing the way modern retail operates.

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20 Creative Ways to Follow Up With Leads

PERQ

The post 20 Creative Ways to Follow Up With Leads appeared first on PERQ.

Retail 78
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Minimizing Coronavirus’s Impact on Your Cross-Border eCommerce Business

Payoneer

At Payoneer, we have been keeping a sharp eye on the Coronavirus. Like much of the world, the epidemic has hit us personally. To all of our customers, partners and team members in China who have been impacted by the virus, we’d like to send our support and prayers for a speedy resolution to this global health emergency. With over 40,200 infections and more than 1,000 recorded deaths, the virus’s repercussions are being felt worldwide, threatening not only the health of millions of people,

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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20 Creative Ways to Follow Up With Leads

PERQ

The post 20 Creative Ways to Follow Up With Leads appeared first on PERQ.

Blog 78
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Using iQmetrix End-to-End Encryption to Simplify PCI DSS Compliance

iQmetrix

Payment standards are constantly changing, and traditional integrated payment systems are expensive and difficult to secure. Wireless retailers require robust systems that not only meet their PCI Data Security Standard (PCI DSS) obligations, but also help to reduce risks and simplify operational and compliance costs.

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How to Receive Disbursements from Amazon Seller Central Canada

Payoneer

Canada’s eCommerce market is large and growing, with 19.8 million online shoppers in 2018, and an expected annual growth rate of 5.5%. The average revenue per user is currently $903.31 USD, showing that it’s well worth setting up an Amazon Canada store. Once you’ve done so, you’ll want an easy way to receive disbursements from all the sales you hope to make.

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Convert your WordPress Site to HTML

VTNS Solutions

Convert your WordPress site to HTML with best-supporting tools. WordPress is the world’s most popular content management program. Because it is lightweight to work on that network, many people like a forum, a simple website, e-commerce or classified websites choose WordPress to their specifications. When you choose WordPress hosting for your domain, WordPress will get streamlined.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio