Tue.Apr 07, 2020

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How European Employees Feel About Coronavirus Now

Forrester eCommerce

Our #pandemicEX research project has now completed its first field period in Europe. From March 25 to March 27, we fielded a survey to a random sample of 1,032 European adults who work part or full time. We collected roughly equal samples in each country: France, Germany, Italy, Spain, and the UK. Here are our […].

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
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Forecasting In A Time Of Uncertainty: Some Guidance On The Outlook For Tech Markets In Different Countries In The Pandemic

Forrester eCommerce

The outlook for tech markets remains uncertain, with a wide range of scenarios. We at Forrester continue to operate with three scenarios for tech market growth in the pandemic: 1) Best-case scenario of a relatively short two-quarter recession with quick bounce-backs. 2) Middle-case scenario, which now looks most probable, with recessions lasting through 2020 and […].

Marketing 332
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6 Best Pop-up Design Practices to Get More Customers

BigCommerce

If you’re one of those ‘I-will-never-use-popups’ guys, then stop!

Customer 262
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight

Forrester eCommerce

Almost two decades ago, Fred Reichheld showed that it costs companies more to acquire a new customer than to keep an existing one — and that smaller changes in post-sale retention can lead to bigger boosts to profitability.[i] In new research, Forrester shows why B2B marketing leaders need to remember Fred’s findings and refocus on […].

B2B 322
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The Drip Method of Irrelevance

Steve Dennis

“If you dislike change, you’re going to dislike irrelevance more.” – Retired General Eric Ken Shinseki. In most decision-making sessions, as we pore over the spreadsheets, company analysts typically discuss discount rates that are being used, predict the right investment horizon, and scrutinize all the detailed assumptions. We dig into the operating expenses and all the capital outlays.

Toys 156

More Trending

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What are Retail Markdowns?

Wiser

Inventory management will rarely be the only thing that makes a retailer successful, but it can absolutely be the something that breaks you. Knowing what your customers like is one thing, but understanding how much of each item you need on shelves and how to price them is where inventory management can go awry. This is where one of the biggest inventory mistakes you can make exists.

Retail 128
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How Do We Measure Success In The Modern Hybrid World?

Forrester eCommerce

Companies are refreshing metrics across application security, content management, customer relationship management, DevOps, loyalty, networking, vulnerability risk management, etc. But what does this look like for infrastructure and operations (I&O) teams? Many metrics that IT uses date back at least 20 years. Common metrics include mean time to repair (MTTR), customer satisfaction, tickets by status, […].

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Ecomdash by Constant Contact

ecomdash

It’s official! Ecomdash and Constant Contact have come together to bring business owners a great suite of ecommerce features. Constant Contact’s innovative webstore and digital marketing tools coupled with our order and inventory management software allow online merchants to focus less on tedious activities and spend more time growing their business.

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Your Global Martech Stack Isn’t Cutting It In China

Forrester eCommerce

More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted martech vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power, but also deep engagement with […].

Marketing 312
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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7 Ways to Jumpstart Your Online Business While Working from Home

FastSpring

In a lot of ways, it feels like the world has been put on hold. But that doesn’t have to be true for your online business. Sure, you probably had to take a day to get make your house work-friendly, and figure out a way to keep the kiddos out of your “office.” But now you and your team are working remotely like champs and are ready to rock the socks off self-quarantine.

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Ready Or Not, Here Comes The Future Of Advertising

Forrester eCommerce

We’ve spent months exploring what the future of advertising will look like, and we’re excited to share the findings of our research with you: The Future Of Advertising Is Imminent Upheaval – And You’re Not Ready For It. Let’s start by saying, we believe in a future with advertising – but it won’t look anything […].

B2C 306
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6 Ways to Keep Your Team Connected During COVID-19

FastSpring

One day we’re all sitting next to each other in an office, and the next day we’re sitting in our living rooms trying to figure out how to work effectively in our pajamas. The good news is that according to a survey from February 2020 (The Remote Work Report by GitLab: The Future of Work is Remote), nearly 90% of the remote workers surveyed said they were satisfied with existing tools and processes that enable remote team communication.

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Your Friendly Neighborhood AutoML-Empowered Data Scientist

Forrester eCommerce

(Jeremy Vale coauthored this post.) Automation-focused machine learning (AutoML) has the power to dramatically upscale AI at your organization. With AutoML tools, organizations can unlock valuable new business insights, embed advanced AI capabilities in applications, and empower data scientists and nontechnical experts alike to build predictive models rapidly.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Shopify Product Research Tool for Niche Products

Algopix

Everyone wants to find the next best niche product. However, finding that niche product isn’t easy, and it’s not uncommon to spend long days sifting through product lists. Most of the time, you won’t even find anything at all: All those hours you put into searching will lead you nowhere. So, what should you really be looking for? Honestly? Finding the right niche products to sell on Amazon , eBay , and Shopify starts with a Shopify product research tool.

Shopify 78
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The Rise Of The New Talent Networks

Forrester eCommerce

We’ve learned a lot in the past 60 days and will continue to learn more as COVID-19’s impact on organizations and their workforces unfolds over the coming weeks and months. One of the things we do know is that organizations are rethinking short- and-long term workforce strategies. Depending on the industry you’re in, a weighted […].

Supplies 284
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Importance and Key Steps to Better Data Management for Startups

Omniconvert

Businesses today collect lots of data mostly from 3rd parties like Google Analytics and information from other sources. Some businesses. The post Importance and Key Steps to Better Data Management for Startups appeared first on ECOMMERCE GROWTH Blog.

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The Modern Trigger for Broader Market Adoption – OSS

Forrester eCommerce

Driving digital transformation of your business is, of course, critical to extending your market value and customer experience gains in today’s market. However, building digital solutions that are viewed by your market as proprietary to you, holds back their engagement. It can also hold back integrations with the digital services built by your partners and […].

Marketing 275
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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A third of e-commerce traffic was from bad bots in Feburary, with a surge in bot traffic on sites selling masks and sanitiser

Retail Technology Review

Radware has issued findings from bot research it has conducted this year that show in February 27.7% of traffic on media sites was made up of bad bots and involved automated activity, including scraping. The findings includes detailed graphs of the bot activity and shows a distinct correlations between bad bots and CV-19.

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Say Cheese: Snap’s Spectacles 3 Enhance Snapchats With Augmented Reality

Forrester eCommerce

Mixed reality experiences run the gamut from augmented reality (AR) mobile apps to try-on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training. Spectacles 3, the latest camera-equipped sunglasses from Snap, marks a large improvement from Spectacles 2 (launched in April 2018). With two cameras instead of one, Spectacles […].

Mobile 275
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eCommerce orders up 23% year-on-year as self-isolation drives shoppers online

Retail Technology Review

Independent online retailers in the UK are taking, on average, 23% more orders this March than in 2019, according to new data from James and James Fulfilment. Essentials such as health supplements and store cupboard ingredients have seen triple-digit growth in orders between the last week of February and third week of March.

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Healthcare Predictions 2020: Virtual Care Visits Will Soar to More Than 1 Billion In The US

Forrester eCommerce

The COVID-19 pandemic will forever change the face of healthcare, as a paradigm shift has occurred. Traditional barriers to adoption, such as awareness, cost, and regulation, are no longer valid in today’s reality. Demand for telehealth (virtual care) will soar well beyond the period of crisis. Forrester recognizes the shift in consumer demand and as […].

Consumer 228
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Saudi Arabia turns to e-commerce during Covid-19 outbreak

Retail Technology Review

Restrictions on movement and trade as a result of the Covid-19 pandemic have led to a significant shift in consumer behavior in Saudi Arabia, with locals increasingly turning to digital channels.

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How eCommerce Brands can Enhance their Customer Experience Using Video

Smile.io

Video is a powerful medium, and the demand for video content is increasing. On social media, for example, Facebook gets as many as 8 billion video views per day. But how does video influence eCommerce? Research shows that people turn to video when making purchases. In fact, according to Wyzowl , 33% of people want to learn about products by watching a video.

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Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic. The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield.

Article 36
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How eCommerce Brands can Enhance their Customer Experience Using Video

Smile.io

Video is a powerful medium, and the demand for video content is increasing. On social media, for example, Facebook gets as many as 8 billion video views per day. But how does video influence eCommerce? Research shows that people turn to video when making purchases. In fact, according to Wyzowl , 33% of people want to learn about products by watching a video.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Recommended COVID-19 reading – a curated list of the week’s top marketing articles

Dynamic Yield

A collection of recommended reading from the Dynamic Yield team to help digital marketers face new challenges in light of the COVID-19 pandemic. The post Recommended COVID-19 reading – a curated list of the week’s top marketing articles appeared first on Dynamic Yield.

Article 36
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How to (Finally) Check Ecommerce Off Your To-Do List

Heartland

If you've considered starting an ecommerce store, now's a great time to do it. This guide will walk you through seven steps to get started quickly. If you complete a step a day, you'll be done by next week!

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3 eCommerce Product Photography Tips

Groove

Though you should never judge a book by its cover, the reality is that online shoppers are always going to judge your product based on its appearance. That's why it is critical to display your products in the best possible light (pun intended) to delight your visitors. The goal of eCommerce product photography is to gain consumer trust and, ultimately, increase conversions.

eCommerce 326
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How to (Finally) Check Ecommerce Off Your To-Do List

Heartland

If you've considered starting an ecommerce store, now's a great time to do it. This guide will walk you through seven steps to get started quickly. If you complete a step a day, you'll be done by next week!

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib