Tue.Nov 19, 2019

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Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site

BigCommerce

Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…

eCommerce 294
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Take Control of Your Holiday Shoppers

Optimizely

Many marketers tell us that their biggest strategy for holiday is to do the same thing they do all year—but with the volume turned up. Normally source traffic from social? Let’s source more! Send marketing promos weekly? How about 2 or 3 times per week! Cart and browse abandon nurturing? More of it! Last year at Zaius, we saw the average retailer send twice as many emails in the month before Christmas than in the previous month.

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Returns to increase because of social media shopping

Retail Technology Review

Growing social media commerce will cause one-in-five online shoppers to return more items, according to new research from international logistics company Advanced Supply Chain Group.

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I Need Your Help With Ubersuggest

Kissmetrics

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.

SEO 255
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Yes, Really! Two Cross-Channel Campaign Management Forrester Wave™ Evaluations

Forrester eCommerce

Don’t let the name fool you. Even though the category is cross-channel campaign management, CCCM is more than just campaigns. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities. See our The Future Of Enterprise Marketing Technology report for more details […].

Channel 226
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eCommerce SEO Checklist: 10 Tips to Increase Traffic

Groove

Paid search engine marketing helps drive traffic to your eCommerce website. However, complementing SEM efforts with search engine optimization (SEO) can take your website’s reach to the next level. Before you launch a new site or update an existing one, it’s critical to optimize your content and website structure. To help with your eCommerce SEO efforts, we’ve created a concise checklist.

SEO 170

More Trending

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How To Setup WooCommerce Store: A Complete Guide

MakeWebBetter

Non-store retail sales last month accounted for 11.813 percent of the total, compared with 11.807 percent for general merchandise. ? CNBC Reports The online market is outracing the physical stores. Although the rumors spread across claims that many Brick & Mortar stores have shifted slightly to online retail sales as well through the small WooCommerce […].

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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute. However, a loyalty program must be valuable to the customer to win loyalty.

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Black Friday: more than a bargain

Retail Technology Review

By David Griffiths, Senior Product Marketing & Strategy Manager, Adjuno. It’s that time of year again. Retailers should now be in full swing with their Black Friday and Cyber Monday preparations as they look to build on the success of last year’s shopping phenomenon. In fact, Black Friday brought in $6.2 billion in online sales last year, a growth of 23.6%, with over 165 million people shopping over the weekend.

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Nike Left Amazon. Should Your Brand Leave Too?

Wiser

Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on its own website. What’s the deal with that? Depending on who you ask, this is either a smart move for Nike or a bad one.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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BigCommerce launches GraphQL-powered Storefront API, bolstering capabilities for creating differentiated shopping experiences

Retail Technology Review

BigCommerce, the open SaaS ecommerce platform for fast-growing and established brands, has announced the open beta release of its new GraphQL Storefront API, purpose-built for creating faster, personalized customer shopping experiences that differentiate brands from competitors.

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Sailthru Named a Strong Performer on the Forrester Wave™ for Cross Channel Campaign Management

Sailthru

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In this year’s evaluation, The Forrester Wave : Cross-Channel Campaign Management (Independent Platforms) , Q4 2019, Sailthru earned its place as a “strong performer.”.

Channel 74
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Tis nearly the season to be jolly

Retail Technology Review

By Matthew Robertson, Co-CEO, NetDespatch. As the kids return to school after half-term and with Halloween and Bonfire Night behind us, we are now well and truly on the countdown to Christmas and retailers are in the midst of gearing up for Peak Season.

Retail 70
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5 Essential Ecommerce Freelancers Every Online Store Should Have on their Team

Bootstrapping Ecommerce

If you’re running an online store, these are the 5 essential ecommerce freelancers you need to help you get more done in a day! The post 5 Essential Ecommerce Freelancers Every Online Store Should Have on their Team appeared first on Bootstrapping Ecommerce.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Do’s & Don’ts of Listing Products on Bonanza

ecomdash

If you’re interested in adding the Bonanza marketplace to your list of online sites, check out our listing of do’s and don’ts. The post Do’s & Don’ts of Listing Products on Bonanza appeared first on Ecomdash.

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8 Types of Difficult Shoppers & How to Handle Them

retailnext

Have you ever come across a shopper and thought, “Oh, wow. They think nothing like me!”. As a customer-facing retail professional, categorization can help you learn to respond in the best manner possible. Check out these typical character profiles below to see what’s going on in your difficult shopper’s mind. Impulsive shoppers want to do business fast, without focusing on the details.

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Characteristics of Retail Loyalty in 2019: Grocery Brand Loyalty

Customer Communications Group

These are the primary factors that consumers say drive them to choose one grocery retailer over another. The post Characteristics of Retail Loyalty in 2019: Grocery Brand Loyalty appeared first on CCG.

Retail 60
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How Rocky Brands Doubled Growth With Google Shopping

ChannelAdvisor

Has your e-commerce company gotten on board with Google Shopping ? If the answer is “no,” you’re not alone. Despite the tremendous potential of Google’s transactions platform to get products in front of purchase-ready consumers, many brands and retailers still may not have taken the steps to sell on Google. For those who do decide to get with the program, there’s the potential for stronger performance, which can be extremely rewarding.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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23% increase in ARPU

Dynamic Yield

Discover how the online underwear retailer drove a 23% increase in average revenue per user from optimizing the bra shopping experience. The post 23% increase in ARPU appeared first on Dynamic Yield.

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Before You Invest: A Multifamily Digital Marketing Resources Checklist

PERQ

Equipped with your strategy, benchmarks, goals and budget for 2020, you are ready to invest in multifamily digital marketing resources to help your property management company succeed in the year ahead. A brief search of online options may result in feeling overwhelmed and asking yourself: The post Before You Invest: A Multifamily Digital Marketing Resources Checklist appeared first on PERQ.

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Digital Wealth Management Platforms Improve CX and Financial Advisor Productivity

Forrester eCommerce

Wealth and investment management firms want to leverage digital technologies to improve customer experience (CX) across touch points, and raise the productivity of their advisors. A digitized financial advisor enables advisors to focus on value-added, rather than administrative, tasks. Those seeking broader digital front ends with complementary capabilities, such as a single view on the […].

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Why Retail Arbitrage Won’t Help You Scale Your Business

SellBrite

Across YouTube channels and affiliate blogs, self-styled entrepreneurs promote the idea of retail arbitrage as a way to build a living or supplement existing income. The idea is simple: find items for sale on clearance, then turn around and re-sell them for more. Some swear by the technique, pointing to outsized returns — like the person who bought 182 Monopoly for Millennials board games for $19.82 each from a series of Walmart stores and then flipped most of them on Amazon for $77.29 each, a p

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How to Format 30+ Currencies from Countries All Over the World

FastSpring

It has never been easier to sell products to customers all over the world. And if you sell only digital products in your online store, there are even fewer limitations. But selling to international customers involves a lot more than converting dollar amounts and slapping a different currency symbol in front of it. There are four main elements you need to be aware of when formatting prices on your website.

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