Tue.Oct 26, 2021

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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

Do you want your shoppers to spend more when they visit your stores? Which retailer doesn’t? One effective way to increase those basket sizes is through impulse buys—the act of making an unplanned purchase once already inside a store or browsing online. There’s a fair chunk of change to be earned through impulse buying, too. A survey commissioned by social shopping platform Slickdeals found that U.S. consumers spend an average of $276 per month on impulse buys.

Consumer 145
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Prévisions 2022 : Expérience Client

Forrester eCommerce

En?2022, les marques se tourneront vers leurs équipes Expérience Client (CX) pour mieux naviguer dans le sillage tourmenté de la pandémie, s'adapter à la «?nouvelle normalité?» et gérer les attentes et les émotions des clients autour d'enjeux aussi variés que l'accélération et la saturation numériques, le développement durable et la confidentialité. .

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Allbirds IPO to Value Retailer at $2.2 Billion

Retail TouchPoints

Allbirds has filed for an IPO, with plans to sell 19.2 million shares of its stock at $12 to $14 per share. At the higher price, the sustainable footwear and apparel company could achieve a valuation as high as $2.2 billion. The company has not yet set a date for the IPO. The retailer, founded in 2015 as an internet-only seller of wool footwear, expanded into apparel in August 2019 with the addition of sustainably manufactured socks and added an activewear category in August 2021.

Retail 286
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When Systemic Risks Collide: Why Supply Chain Issues Are The New Normal

Forrester eCommerce

Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike – that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […].

Supplies 370
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’

Retail TouchPoints

In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or boycott a brand solely because of its position on a social or political issue. Now, three years later and 20 months into a global pandemic, the firm has seen an even bigger shift from “Me to We.” Additionally, nearly two-thirds of consumers say they’re more attracted to brands that focus on making the world a better place.

Travel 262
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Predictions 2022: This Is A Year To Be Bold

Forrester eCommerce

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.

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Predictions 2022: Leading Tech Execs Will Shift From Short-Term Problem-Solving To Long-Term Innovation

Forrester eCommerce

Forrester predicts that in 2022, technology executives will have to solve issues of technical debt, talent shortages, and digital sameness. Learn more in Forrester's 2022 Predictions for technology executives.

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Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Retail TouchPoints

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of personalization as aspirational, something that they can focus on later. However, major leading retailers are now setting the standards for anticipating customer needs and fostering one-to-one relationships.

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Predictions 2022: CMOs Emerge As Emboldened Business Leaders

Forrester eCommerce

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

B2C 360
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JCPenney Names Former Levi’s, Walmart Ecommerce Specialist as CEO

Retail TouchPoints

In a strong signal that it will emphasize ecommerce to drive its rebound from a pandemic-forced bankruptcy, JCPenney has appointed Marc Rosen as its CEO, effective Nov. 1. Rosen brings more than 25 years of retail and ecommerce experience to this new role, most recently serving as EVP and President of Levi Strauss Americas at Levi Strauss & Co. As leader of the company’s Digital Enterprise Office, he drove digital strategy for one of the world’s largest brand-name apparel companies.

eCommerce 182
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Introducing The Forrester Corporate Climate Change Disclosure Template

Forrester eCommerce

Photo copyright Abhinav Sunil “How do we get started in measuring sustainability metrics?” “What metrics do we measure?” “How should we report our sustainability current state and actions into CDP and other templates?” These are among the most frequent questions we hear from clients who are at the beginning stage of sustainability maturity. The secret […].

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Hasbro hit by supply chain woes as $100M in orders go unfilled

RetailDive

Shipping costs and delays weighed on the toy maker, but revenue rises elsewhere in the business more than made up for the disruption.

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The State Of Sustainability In Asia Pacific: Regional Inconsistencies Hinder Real Progress

Forrester eCommerce

COVID-19 has put far greater emphasis on sustainability as a corporate social responsibility and business resiliency as a board-level priority. Globally, most firms now acknowledge the need to undertake climate action and improve their environmental sustainability performance. But APAC firms are still very far apart in terms of what practices to implement and how aggressively […].

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6 charts show the effects of Vietnam's lockdowns on supply chains

RetailDive

Brands with high exposure to Vietnam are seeing port delays, canceled orders and slow capacity recovery after months of COVID-19 related restrictions.

Supplies 121
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Prévisions Europe?2022 : Points Clés

Forrester eCommerce

Retrouvez quelques prédictions de Forrester destinées aux entreprises, aux directeurs du marketing, aux directeurs de l’informatique et aux professionnels de l’expérience client basés en Europe à l’horizon?2022.

Marketing 195
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Gap pays tribute to love, kindness and The Beatles in holiday push

RetailDive

"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism.

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Prognosen 2022: Technologie

Forrester eCommerce

Im kommenden Jahr können europäische Technologie-Führungskräfte mit einer geringeren Volatilität als 2021 rechnen, aber einfach wird es trotzdem nicht. Erfahren Sie mehr zu den Prognosen, die sich auf die Planung der europäischen Technologieführer auswirken werden.

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Target adds new features to same-day services

RetailDive

The changes allow consumers to list backup grocery items and add missing products to their original order, among other things.

Consumer 125
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Prévisions 2022 : Marketing B2C

Forrester eCommerce

L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu. Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog.

B2C 195
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J.C. Penney taps Levi's executive as CEO

RetailDive

Marc Rosen has more than 25 years of retail experience, mostly in e-commerce and that bane of department stores, direct-to-consumer sales.

eCommerce 107
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Europe Predictions 2022: Customer Experience

Forrester eCommerce

In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.

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Walmart steps up delivery, online alcohol availability as holidays near

RetailDive

The company is extending its delivery hours until 10 p.m., two hours later than it normally offers the service.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Europe Predictions 2022: Technology

Forrester eCommerce

Discover Forrester’s most important predictions that will impact European technology leaders’ planning for 2022.

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How to Make Your Retail Store Run Smoother

Retail Technology Review

By John Moran, freelance writer. Running a business – any kind of business – is hard work. But everyone knows that running a business in the retail industry can often be a nightmare because the retail world can be chaotic.

Retail 79
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Europe Predictions 2022: Highlights

Forrester eCommerce

In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.

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Retailers brace for fraud spike as peak shopping season approaches

Retail Technology Review

Half of UK retailers anticipate a spike in fraud attacks on their businesses in the Q4 shopping period, new research commissioned by Adyen, the payments platform of choice for many of the world's leading companies, has found.

Retail 79
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Europe Predictions 2022: Insurance

Forrester eCommerce

Find out what Forrester predicts for insurance companies in 2022 and beyond.

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Rockets of Awesome debuts baby clothing line, subscription service

RetailDive

After a partnership and investment from Foot Locker in 2019, the DTC brand is now expanding to provide infant clothing.

Clothing 108
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The Naughty and Nice Amazon Ecommerce Checklist [Download] | Salsify

Salsify

Shoppers have developed new shopping habits since the 2020 holiday season, and these behaviors have spurred a number of new trends across the industry.

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Winners announced at The 2021 Creative Retail Awards

365 Retail

As physical retail evolves, design and experience have become more powerful tools than ever. The Creative Retail Awards have recognised the retail industry’s best companies and talent since 2018. With categories including sustainable solutions, omnichannel innovations, VM schemes, POP/POS, shopfitting and Store Design, the Awards recognise talent across the full spectrum of retail design and display.

Retail 78
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib