BigCommerce

MARCH 5, 2019

Data security is essential to surviving the 21st century ecommerce landscape.

eCommerce 272

eCommerce Customer 272

Kissmetrics

MARCH 5, 2019

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right. Just like you, I face challenges. I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.

SEO 269

SEO Blog Marketing Other 269

Ecommerce Platforms

MARCH 5, 2019

It's hardly surprising that 63% of people in their 20's want to start their own business. The freedom that comes with being your own boss is fantastic- not to mention the earning potential is also pretty enticing. These are just a few of the benefits that would make anyone reconsider the traditional nine to five. So, why don't more people stop dreaming of becoming an entrepreneur and just get on with it?

Shipping Costs 155

Shipping Costs Shopify Social Media eCommerce 155

Forrester eCommerce

MARCH 5, 2019

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne. So, it seems natural to think of […].

Marketing 359

Marketing Channel Information B2B 359

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

MARCH 5, 2019

Data security is a hot-button issue right now, and for a good reason.

eCommerce 352

eCommerce 352

Forrester eCommerce

MARCH 5, 2019

Almost every technology consulting firm, and many others besides, claims to be able to help your business transform into a digital business. “Digital Transformation” has been used to describe everything from moving applications from a data center to the cloud to updating the systems and processes in the finance department. Many examples of “transformation” highlight […].

Webinar 313

Webinar Technology Other Information 313

TradeGecko

MARCH 5, 2019

Did you know… less than 1 percent of America’s 30 million companies export overseas? And of the U.S. companies that do export, 58% export only to one country. With three-quarters of the world’s purchasing power outside of the U.S., global markets are ripe for channel acquisition. SMBs may be challenged when accessing information and capital, as well as complicated taxes and high shipping costs.

Shipping Costs 94

Shipping Costs eCommerce Channel Shipping 94

Retail Technology Review

MARCH 5, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON.

B2B 87

B2B eCommerce Customer Experience B2C 87

GetElastic

MARCH 5, 2019

The conception of the pop-up show was birthed out of the financial crash of 2008 as an alternative to long retail leaseholds – and since their inception they have gone mainstream. In the UK alone, the pop-up industry is currently worth over £2.3 billion a year. Plus with almost 30% of British businesses beginning their entrepreneurial journey as a pop-up, it’s safe to say that this retail phenomenon isn’t going away any time soon.

Small Business Retail 79

Small Business Retail Customer Loyalty Workshop Shopping Carts 79

Retail Technology Review

MARCH 5, 2019

The increasing availability of connected mobile devices such as smartphones and tablets are one of the main growth drivers for ecommerce activities globally.

eCommerce 87

eCommerce Mobile Internet Retail Retail 87

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

CPC Strategy

MARCH 5, 2019

This guest post was authored by Thomas Pruchinski, Director of Marketing for LandingCube, which provides promotional tools for Amazon brands to boost sales. > Read More. The post How To Promote Amazon Products With Facebook Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 89

Blog Marketing Retail 89

FastSpring

MARCH 5, 2019

You’ve developed a killer product and created your business plan. Now you’re ready to sell online – congrats! But what do you need to know to ensure that your business operations will be successful, sustainable, and compliant? Let us walk you through a few different questions to ask yourself before selling online in the US, including how to handle sales tax and data privacy regulations.

Payment Services 63

Payment Services Reference Payments Consumer 63

CPC Strategy

MARCH 5, 2019

*This post was updated on March 5, 2019 You can have a phenomenal product with a competitive price, but that doesn’t necessarily determine. > Read More. The post How to Boost Your Google Ads Quality Score appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 59

Blog Marketing Retail 59

Prisync

MARCH 5, 2019

Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times. No one expects you to be perfect. Consumers understand that.

eCommerce 48

eCommerce Social Media Customer Consumer 48

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

ChannelAdvisor

MARCH 5, 2019

As e-commerce grows, so does the amount of stuff that gets returned. It’s almost become part of the online shopping process. We buy multiples of things knowing some or most of it will get sent back using the return shipping labels many companies provide inside the box or online. The return process is now so important that many online customers consider an seller’s returns policy before placing an order.

Blog 45

Blog Shipping Costs eCommerce Fulfillment 45

Dynamic Yield

MARCH 5, 2019

Unified Customer Profile APIs allow brands to programmatically access user-level insights from various channels and serve highly-targeted interactions. The post Owning the personalization experience with Unified Customer Profile APIs appeared first on Dynamic Yield.

Customer 48

Customer Channel 48

Sailthru

MARCH 5, 2019

The post Increasing Revenue from Email appeared first on Sailthru.

60

60

2Checkout

MARCH 5, 2019

Hi, sellers! In this Industry Buzz, we’re focusing on finding those strategies that will help your digital business achieve long-term growth. To that end, we’ve put together quite a list of resources on conversion rate optimization, pricing, retention, lead nurturing and growth tips and frameworks.

40

40

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

PERQ

MARCH 5, 2019

The post Got Enough Marketing Data to Deploy the Most Effective Digital Strategy? appeared first on PERQ.

Marketing 50

Marketing Automotive Technology 50

AcquireConvert

MARCH 5, 2019

What is Shopify affiliate marketing? Driving traffic to your store via Google or Facebook ads is getting more expensive; and Instagram marketing usually takes time to generate serious traffic. A great alternative source of traffic is affiliate marketing. After all, it’s free because other people send traffic to you via their own websites. Essentially, you […].

Shopify 34

Shopify Marketing Other eCommerce 34

Etail Solutions

MARCH 5, 2019

Google Shopping Actions is the latest, and potentially one of the greatest, marketplace opportunities to come along in quite a while. Now Etail customers can take advantage of our partnership with Google: In the past, Google required merchants on Shopping Actions to have a storefront. Working with Google, Etail has pioneered the use of… The post Google Shopping Actions: Getting in on the Ground Floor (Exclusive Webinar) appeared first on Etail Solutions.

Webinar 28

Webinar Customer Blog 28

Optimizely

MARCH 5, 2019

This is a guest blog post from Zmags. . It’s no secret that today’s online shopper is increasingly dissatisfied with traditional marketing methods. They don’t want to be sold to; they want to be engaged with through exciting narratives and interactive experiences. Consumers are bored with the typical shopping experience (homepage, category page, product description page, rinse and repeat).

Social Media 225

Social Media Customer Loyalty Consumer SEO 225

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

OrderDynamics

MARCH 5, 2019

Case Study: D2C vs Amazon Online Marketplace. An interesting, retail-oriented case study appears in the March-April 2019 copy of HBR Magazine. The case study is “ Sell Direct-to-Consumer (D2C) or Through Amazon.” It details a major challenge facing Mark Ellinas, the CMO of PedalSpark. Specifically, the challenge being how to market the firm’s new luxury, $4,000 electric bicycle.

eCommerce 50

eCommerce Payment Services Magazine Order Fulfillment 50

Onilab User Guides

MARCH 5, 2019

Migration to Magento 2 doesn’t have to be complicated. We’ve decided to help you a little and created a detailed migration checklist. All you have to do now is just go through each point and tick them off as soon as you are done. This way we can make sure you don’t miss anything important. 1. Assess Your Current Environment and Migration Scope. First, we need to make sure you understand the complexity of the task ahead.

Magento 45

Magento Customer Data Document Customer 45