Wed.Sep 05, 2018

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Customer Experience Index Reveals Brands Lack Human Connection

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […].

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224: Fireside Chat With Andrew Youderian On Business, Happiness And Wealth – Part 1

My Wife Quit Her Job

Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 1 of a 3 part series where we discuss the other side of entrepreneurship and our views on balancing happiness, wealth and the keys to success. What You’ll Learn Our views on the balance between business success, life and happiness How we invest our money What’s your magic “number&

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14 Hacks For Your CX Business Case

Forrester eCommerce

Eighty-six percent of CX professionals we recently surveyed say that the ROI of CX isn’t well established in their firm. Yikes! To be fair, building a CX business case can be hard. And even when you’ve built one, you may discover that it’s not compelling enough and therefore you miss out on the funding you […].

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Top 5 Customer Retention strategies for your eCommerce website

Omniconvert

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […]. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Online spending in July spikes, through retailers need eCommerce capabilities to capitalise on the rise, says Tryzens

Retail Technology Review

Figures from the Office of National Statistics (ONS) have revealed that online spending continued to increase to reach a new record proportion of all retailing at 18.2% in July 2018, equalling the amount spent in UK department stores.

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Harnessing TradeGecko & Shopify for true multichannel commerce growth

TradeGecko

With their recent addition of multi location inventory capabilities , Shopify has given its merchants the ability to display inventory by store location. Among other things, this will allow Shopify merchants to have a greater degree of control over how they manage stock levels across various Shopify POS and non-POS locations, from which locations they fulfill online orders, and simplify how they process returns in Shopify enabled stores.

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Top 5 Customer Retention strategies for your eCommerce website

Omniconvert

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce […]. The post Top 5 Customer Retention strategies for your eCommerce website appeared first on eCommerce Growth Marketing Blog.

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Harnessing TradeGecko & Shopify for true multichannel commerce growth

TradeGecko

With their recent addition of multi location inventory capabilities , Shopify has given its merchants the ability to display inventory by store location. Among other things, this will allow Shopify merchants to have a greater degree of control over how they manage stock levels across various Shopify POS and non-POS locations, from which locations they fulfill online orders, and simplify how they process returns in Shopify enabled stores.

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Amazon Advertising | Rebranding Efforts For AMG, AMS, & AAP

CPC Strategy

As of today, Amazon is rebranding all of their AMG, AMS, & AAP features under a new name called, “Amazon Advertising” Taking a. > Read More. The post Amazon Advertising | Rebranding Efforts For AMG, AMS, & AAP appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Klaviyo Review: Is This a Good Choice for Your Ecommerce Business?

Omnisend

The question of choosing the right email marketing software is easy when you’re interested in only sending bulk campaigns. There are so many email marketing providers: in fact, you can even choose one based on your favorite color. Basic is basic. But when you are a smart marketer, you’re interested in not only sending a Read more The post Klaviyo Review: Is This a Good Choice for Your Ecommerce Business?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Sailthru Launches Second Annual Retail Personalization Index

Sailthru

Personalization is a game-changer for marketers, but executing it is easier said than done. Many don’t even know where to start, or where they stand in comparison to competitors and the market at large. That’s why Sailthru launched our first Retail Personalization Index last year. We surveyed 13,000 consumers and based on their responses, we developed a proprietary methodology for evaluating the experience of any global retail and ecommerce brand.

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Ask an Expert: How a D2C Site Enables Growth

Salsify

According to our 2018 trend retailer-brand survey , 92% of brand manufacturers are selling direct-to-consumer (D2C) , following only marketplaces and social media as priority consumer touchpoints. Selling D2C provides brand manufacturers the opportunity to connect on a deeper level with consumers -- from understanding how content impacts sales, to retargeting across channels to learn more about their overall persona.

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Ecommerce Lately: August

ecomdash

Online sellers know how important it is to stay in tune with ecommerce industry news, and with Ecommerce Lately, it’s never been easier! We’ve highlighted the most important stories in the month of August, so you can stay in-the-know. Walmart Ditched Associate Delivery Program After Six Months. Walmart will no longer offer associate home-delivery for online orders.

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The Commerce Marketer Podcast: Swipe Right for Social Media in Retail

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Bridget Saroff, Social Media Manager, Raymour & Flanigan Furniture Social media is becoming more ingrained in every aspect of retail. The post The Commerce Marketer Podcast: Swipe Right for Social Media in Retail appeared first on Bronto Blog.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Episode 56 – Lessons in Building Billion Dollar eCommerce Brands with Rick Cesari

eCommerce Evolution

I’m convinced that the most successful eCommerce companies in the years to come will be those who build a brand. . Building a community, telling a brand story that resonates, building products that people are passionate about, differentiating from the competition – all are part of what it asked to build a successful brand. Companies that just learn a few tricks and tactics to sell more on Amazon, or those that rely on just a few google traffic hacks, or those who only sell products that a

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What’s Happening With Personalization on the Front Lines

Dynamic Yield

Dynamic Yield CEO Liad Agmon joins Kelsey Robinson, Partner at McKinsey, to discuss the current state of personalization, the challenges facing the industry, and the next frontier of consumer experiences. The post What’s Happening With Personalization on the Front Lines appeared first on Dynamic Yield.

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The Trivialization Effect

Smile.io

If you’ve created a rewards program, congratulations - you’ve taken one of the first steps towards increasing customer retention. Unfortunately though, one of the most common mistakes you can make when setting up your rewards program can leave your customers feeling under appreciated and your program undervalued.

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What’s Happening With Personalization on the Front Lines

Dynamic Yield

Dynamic Yield CEO Liad Agmon joins Kelsey Robinson, Partner at McKinsey, to discuss the current state of personalization, the challenges facing the industry, and the next frontier of consumer experiences. The post What’s Happening With Personalization on the Front Lines appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Black Friday 2018: An Ecommerce Survival Guide

BigCommerce

Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, it’s that we’re never too tired to shop. These days, over a hundred million of us brave the Black Friday retail scene in person.

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Weebly Website of the Month: BIRRDDY

Weebly

It's hard to resist smiling after browsing Robin "Birdy" Brown's Etsy store. The Milwaukee artist's collection of pop-inspired prints and illustrations are clever, whimsical and the perfect fit to brighten up your home. But as she was looking to grow her business, Brown ran into a problem. How could she proactively let her customers know about her upcoming events as well as continue to grow her online presence?

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Retail's Got Talent: Do You Have What it Takes to Be a Meetup Star?

iQmetrix

If you have a special talent and you’re ready to show the world what you’ve got, enter the Retail’s Got Talent contest for a chance to win a trip to the iQmetrix Meetup in Scottsdale, Arizona. Not only will you mix and mingle as an attendee, you’ll also get to perform your talent live at the Statflo Monday Night Reception with the other finalists.

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Direct to Consumer: Should Your Brand Make the Move?

Etail Solutions

Etail’s CEO and co-founder, Michael Anderson, was recently interviewed by eSellerCafe as part of their ongoing Ecommerce Influencer Series. A wide range of topics were discussed including whether or not all brands and manufacturers should start selling direct to consumer. The biggest changes in ecommerce over the past three years What sellers can do to… The post Direct to Consumer: Should Your Brand Make the Move?

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Win Over Upset Customers by PIC-ing a fight

Heartland

During the customer service training sessions I deliver to the staffs of small-to-medium sized businesses, we exchange war stories about handling customer complaints. Screaming, swearing, panicking, accusing, and abusing – these stories have everything. We cut through all those negative emotions and discuss how to act constructively when receiving a complaint, no matter how escalated the customer.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year.

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ItemMaster Continues To Demonstrate Strength in Wholesale-Distributor Segment With Certco Partnership

ItemMaster

CHICAGO, IL—September 5, 2018— ItemMaster®, a cloud-based product content platform company, was selected by Certco® to deliver on the company’s commitment to complete and accurate product information. Certco is asking its manufacturer suppliers to partner with ItemMaster to build a repository of core product information to ensure their products’ attributes are best represented to Certco’s retailer network.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. And why not? Over 95% of Americans now own a cellphone of some kind, according to Pew research. Shopping in one’s pajamas doesn’t prevent any spending, either. According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday.

Marketing 411
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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RTP Editors Share Takeaways From Price And Promotions Special Report

RTP blog

Last week, Retail TouchPoints published Price and Promotion Wars: How To Avoid A Race To The Bottom , illustrating retailers’ need to: Combine product recommendations and promotions to build basket sizes; Use AI and dynamic pricing to hasten decision-making and improve promotion structure; and Sharpen seasonal demand forecasts. The RTP team shares their top takeaways from the report, including standout statistics and recommendations.

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Introductory Guide to International eCommerce, Part 2: Taxes and Remittance

ESW

We know that eCommerce is a growing business model, and international eCommerce is making up a big chunk of that growth. Statista notes that global retail eCommerce sales will reach more than $4 trillion by 2020, and FinancialBuzz gives an example of how fast this growth has been, too. They point out that Alibaba grew its Singles Day sale on November 11 from a handful of brands in 2007 to nearly 100,000 brands in 2017.

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CS-Cart and Omnitude announce blockchain solution to improve trust and convenience in e-commerce

Retail Technology Review

Omnitude, the British blockchain middleware platform, has partnered with multi-vendor e-commerce platform CS-Cart to build innovative single identity capabilities into the retail experience using blockchain.

eCommerce 101