Tue.Mar 17, 2020

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Decision Making During The COVID-19 Crisis Requires A Bias Toward People, Not Profit

Forrester eCommerce

The adage says that character is what you do when no one’s watching. But as the internet’s gargantuan reach brings radical transparency to the critical eyes of values-based empowered customers, what you do when everyone is watching is even more important. And during a crisis like COVID-19, vigilance is at its peak. In addition to […].

Customer 448
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296: 6 Ways To Become A Millionaire In The Next 5 Years With Steve Chou

My Wife Quit Her Job

If you are living paycheck to paycheck or saddled with debt, you probably think it’s impossible to become a millionaire unless you win the lottery or inherit a large sum of money. And it’s true. If you continue down your current path of spending all the money you earn or working at a dead end job, you’ll never ever become a millionaire. But if you formulate a plan, start now, and develop the right habits, you can easily learn how to become a millionaire within the next decade (or sooner dependin

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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. Madeline Cyr: You predict that […].

B2C 358
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Most Powerful HubSpot CRM Features For Ecommerce You Need This 2020

MakeWebBetter

Searching Top CRM for eCommerce business? And you get HubSpot, HubSpot everywhere! Once you comprehend the power of data in online business, you realize whether your business is B2B or B2C, data is the most important asset to utilize in eCommerce. And HubSpot CRM is one of the best Customer Relationship Management software available that […]. The post Most Powerful HubSpot CRM Features For Ecommerce You Need This 2020 appeared first on MakeWebBetter.

eCommerce 177
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Spike In Home Workers Raises MFA Resilience Questions

Forrester eCommerce

In the midst of the coronavirus pandemic, many businesses are asking, or mandating, that office-based employees work from home. Millions of employees who have been logging in from workstations on corporate networks are now logging in from home or elsewhere on public networks. Stronger authentication, and VPNs, that used to be required for a subset […].

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Pantries under pressure: Lessons for brands to overcome supply chain challenges

Profitero

This article was originally published by WWD on March 16, 2020. The coronavirus panic has reached the pantry as consumers start to operate irrationally and sink into hoarding mode. Store shelves are being wiped clean of staples like toilet paper, bottled water, and canned and boxed goods. So, consumers are now turning to online shopping options in droves, putting unprecedented pressure on product supply and online supply chains.

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What is Charm Pricing?

Wiser

There’s a reason why it’s hard to go shopping and come home with only one item. (Well, to be honest, there are likely a few reasons for that). The one we’re focusing on here is charm pricing. Charm pricing is a common strategy to get consumers to buy a product—or multiple products—with certain prices. Charm Pricing Definition. So then, what is charm pricing?

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The Doctor-Patient Relationship Must Be The Cornerstone Of Your Digital Transformation Strategy

Forrester eCommerce

EHRs have decimated physician productivity, while patient satisfaction remains stagnant. This has been the disappointing end to the nation’s first digital transformation effort which started in 2009 as the American Recovery and Reinvestment Act funneled $35 billion into subsidized EHR implementations. That financial windfall drove EHR adoption from under 20 percent to over 95 percent […].

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Amazon FBA Update: What To Do If You’re FBA Dependent

ChannelAdvisor

With the announcement by Amazon of temporary restrictions on products entering their fulfillment centers (also covered here in an earlier blog post), third party Amazon sellers that depend on FBA, and that have products not included in the allowed categories, are worried about the impact on their businesses. As a result, we created this resource to help.

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Weed on wheels: Medex lights up London with Adverttu on-car advertising

Retail Technology Review

Adverttu, the AdTech company, has launched its latest on-car advertising campaign with global pharmaceutical distributor, Medex and its ecommerce partner KAAM. For 8 weeks, Medex’s CBD 16mg patch product will adorn a fleet of Adverttu ad wrapped vehicles across Central and South West London.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Write Product Descriptions that Boost Conversions

FastSpring

You’ve done it! After who knows how many clicks in their journey, a customer has reached your product page. They’ve scrolled through the product images, and now it’s time for the moment of truth—they’re going to read your product description. Will your product description be enticing enough to get your customer to click “Add to Cart?” Or will the customer leave your product page more confused than when they arrived?

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TradeGecko is proud to be voted number 1 in inventory management

TradeGecko

Gartner is a long trusted technology consultant and advisor. This historic position enabled them create Digital Markets; a platform providing guidance to small business technology buyers, ensuring that they benefit from credible information and feedback specifically tailored to their unique needs.

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How to Do 360° Product Photos for Your Ecommerce Store

ecomdash

Want to take 360° product photography for a "spin?" You don't need to be an ecommerce giant; here's how even small online stores can use spinning images. The post How to Do 360° Product Photos for Your Ecommerce Store appeared first on Ecomdash.

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Amazon Announces Restrictions on FBA Shipments

ChannelAdvisor

The effects of the COVID-19 virus, evolving CDC recommendations and other preventative measures continue to ripple across the economic landscape. . While some consumers are still flocking to brick and mortar stores to stock up on household essentials, many more have shifted their shopping needs online to sites like Amazon. And this added pressure — especially in specific product categories such as household staples and medical supplies — is being felt throughout the supply chain. .

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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42% of consumers fear brands’ censorship of online reviews is endangering free speech

Retail Technology Review

A study from Trustpilot, has revealed an alarming distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech.

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Why SMS Marketing is Beneficial for Small Businesses to Grow

Smile.io

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players. Still, this does not mean that as a small business owner you are doomed. On the contrary, with a little bit of creativity and personal touch, you can easily win people’s hearts with a few personalized tactics.

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Coronavirus - hospitality industry impact (Lolly)

Retail Technology Review

Here, Peter Moore CEO of Lolly, talks about the impact of the Coronavirus on day-to-day operations.

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Why SMS Marketing is Beneficial for Small Businesses to Grow

Smile.io

With the rise of online businesses and the saturation of the communication channels, it becomes harder for smaller brands to shine through. Big corporations (and their bigger budgets) have occupied the most popular marketing channels and leave little air for smaller players. Still, this does not mean that as a small business owner you are doomed. On the contrary, with a little bit of creativity and personal touch, you can easily win people’s hearts with a few personalized tactics.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Value in personalization remains high, but technology inhibits progress, latest research finds

Dynamic Yield

Discover the results from our third consecutive research report on The State of Personalization Maturity and find out how benchmarks across industries have changed. The post Value in personalization remains high, but technology inhibits progress, latest research finds appeared first on Dynamic Yield.

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Shopify vs Square: The Battle of the Ecommerce Platforms

Ecommerce Platforms

If, like us, you relish the thought of becoming your own boss, it's time to make that happen – and the easiest way to achieve this is through ecommerce. But, before you start selling online, you'll need to pick the right ecommerce platform to help you design and launch your online store. Two of the most popular ecommerce solutions on the market are Shopify and Square.

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What The Coronavirus (COVID-19) Means For Marketers

Kissmetrics

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

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