Mon.Oct 15, 2018

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Contact Centers Have Moved To Cloud. What’s Next?

Forrester eCommerce

As of 2018, the market for contact center technology has fully shifted to cloud. The remaining outliers of demand are large, highly customized implementations which preserve legacy on premise software, or organizations that wish to maintain the technology inside their firewall. Agility, flexibility, and the ability to rapidly shift capacity are all key elements AD&D […].

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eCommerce SEO Strategy: 10 Essential Tips for 2019

Groove

With frequent algorithm changes, new search engine feature updates and conflicting advice, many e-tailers are unsure of where to start with eCommerce SEO. That’s why we’re pulling back the curtain on a few of our tried-and-true eCommerce SEO strategies for 2019 that can drive serious results. Strategies for eCommerce SEO in 2019: Reduce Load Time. Optimize for Mobile.

SEO 271
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How Consumers Really Feel About Your Loyalty Program

Forrester eCommerce

Points and discounts are the hallmark of most loyalty programs. And, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend. But loyalty isn’t just about the purchase — or at least […].

Consumer 294
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Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

RTP blog

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level?

B2B 167
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How to Start an Online Business While Working 9-5

A Better Lemonade Stand

Starting an online business is hard while working a regular 9-5 job but we’ve got some productivity tips to make it easier for you! The post How to Start an Online Business While Working 9-5 appeared first on A Better Lemonade Stand.

eCommerce 134

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Black Friday 2018: Consumers are eager, more digital, and willing to spend – Periscope By McKinsey

Retail Technology Review

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018.

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My Mean Boss Wants You to Know About this Sale

Rishi Rawat

Moosejaw.com has done a great job with their email marketing. Check out what they emailed me (the subject line read “My Mean Boss wants you to know about this sale”): Instead of your typical marketing speak, Moosejaw uses the Likability tactic by adding humor to their messaging, and as a result, their potential customer is now aware of a “big sale” They might even feel inclined to visit Moosejaw.com and see what that big sale is all about.

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Retailers need to outsource digital application to help weather a tough retail climate and improve the bottom line

Retail Technology Review

By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures.

Retail 87
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How to Boost Your Facebook Relevance Score

CPC Strategy

The Facebook relevance score is an important indicator of how well your ads fit your target audience when compared to your competitors. Much like. > Read More. The post How to Boost Your Facebook Relevance Score appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 77
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Social Media Water Cooler: Q3 in Review

ROI Revolution

With Q3 in the books, we thought now would be a good time to introduce the first edition of “The Social Media Water Cooler.” We’re launching this new initiative to provide a platform to discuss popular social media trends and topics that are incredibly relevant to the digital marketing industry. Water•cooler: noun. 1 formal. A dispenser of cooled drinking water, typically used in places of work. 2 informal.

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Olá Lisboa New Salsify EMEA Office | Salsify

Salsify

Today we made our physical expansion into Europe official by announcing the opening of our first international office in Lisbon, Portugal. Coming on the heels of exciting growth in our customer base, team and into new strategic industry partnerships, our new Lisbon office will help us both support our internationally-based and global brands and bring Salsify a rich source of product and engineering talent.

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Case Study: Overcoming “race-to-the-bottom” pricing with effective online promotions

Profitero

When it comes to pricing, the U.S. beauty category is one of the most intensely competitive categories online. Major retailers Jet.com, Walmart and Target are locked in an arms race with Amazon , each jockeying to be the lowest priced. In fact, as of Q2 2018, the average price difference for beauty products on Jet.com and Amazon.com was negligible; Walmart and Target had average prices only 3% and 5% higher than Amazon, respectively.

Channel 60
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The Ultimate Guide to Kickstarter Campaigns

CPC Strategy

Crowdfunding has become immensely popular in the last decade. Creatives use it to fund their latest films, projects and recordings, while entrepreneurs leverage. > Read More. The post The Ultimate Guide to Kickstarter Campaigns appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 51
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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[5 Step Plan] Get More Likes On Instagram Ecommerce Now

AcquireConvert

Overview of Social Media for Ecommerce Enter social media. According to an article by Smart Insights, more than 3 billion users globally have been active on social media in 2018. Smartphone use too, is ever on the rise. Around 2.9 billion of these people access social media through a mobile device. Comparing these numbers to […]. The post [5 Step Plan] Get More Likes On Instagram Ecommerce Now appeared first on AcquireConvert.

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An Overview of the Oracle Bronto Integration

Dynamic Yield

With our Oracle Bronto Integration, start delivering personalized emails during critical moments in the customer journey. The post An Overview of the Oracle Bronto Integration appeared first on Dynamic Yield.

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Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution

PERQ

The post Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution appeared first on PERQ.

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An Overview of Product Discovery Templates

Dynamic Yield

Easily build and showcase product discovery experiences to all of your users with Dynamic Yield's product discovery templates. The post An Overview of Product Discovery Templates appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. That’s a given.

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Multi-Touch Campaigns: Building a great customer experience

Dynamic Yield

Determine and measure the overall effectiveness of different experiences and variations using Multi-Touch Campaigns. The post Multi-Touch Campaigns: Building a great customer experience appeared first on Dynamic Yield.

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Automated Buying: Scheduled Purchases in Magento

Onilab User Guides

With e-commerce seeing an incredible report rate as per Adobe Analytics report , business owners should become more creative and implement personalization not only in their offers but in the overall shopping experience. As the world adopts a customer-centric strategy, businesses are doing their best to retain the attention of the customers and, at the same time, gain new ones.

Magento 58
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Berlin Personalization Pioneers Summit 2018

Dynamic Yield

A look back on our return to Berlin for our Personalization Pioneers Summit. The post Berlin Personalization Pioneers Summit 2018 appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Gearing up for growth: Expansion options for multichannel sales

TradeGecko

As we talked about in our recent blog on single channel vs. multichannel buyers , almost three quarters of consumers today shop on more than one channel, and those that do spend an average of 4% more on every shopping occasion in-store and 10% more online than single-channel customers.

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Gearing up for growth: Expansion options for multichannel sales

TradeGecko

As we talked about in our recent blog on single channel vs. multichannel buyers , almost three quarters of consumers today shop on more than one channel, and those that do spend an average of 4% more on every shopping occasion in-store and 10% more online than single-channel customers.