Wed.Apr 01, 2020

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5 Ways To Increase AdWords Conversions

Groove

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. If you don't know where to start, we're here to help your business increase AdWords conversions. How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page.

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COVID-19 — Vendors Step Up To Help IT Manage Increased Digital Loads

Forrester eCommerce

While employees work from home in response to the COVID-19 shutdown, IT leaders must deal with a surge in traffic across their digital infrastructure. Virtual meetings have become the norm. Customer traffic on digital channels is way up. In these conditions, preexisting minor application design flaws, or lack of infrastructure capacity that can scale with […].

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Strategies to Adapt Your Ecommerce Store as Coronavirus Impacts Shopping Worldwide

BigCommerce

The coronavirus pandemic has upended plans all over the globe in the past few months — from events and vacations to…

eCommerce 371
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Enrich Your Omnichannel Campaigns with Zaius SMS

Optimizely

Did you know that worldwide, more people own a cell phone than a toothbrush? In the United States alone, over 300 million people are cell phone owners, 81% of whom have smartphones. With native messaging apps enabled on cell phones, our shoppers are opening up new communication channels and many are inviting brands to engage with them. And we can’t turn our back on that invitation; it would be a huge missed opportunity.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Coronavirus: Interest trends and the odd silver lining

TradeGecko

COVID-19 is impacting on every area of our lives, from work to travel, shopping to schools, and even eating out. However, it’s also leading to a few interesting trends—and some great opportunities for small businesses.

Travel 142
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[Infographic] COVID-19 in Q1: The Impacts of Coronavirus on Ecommerce

ROI Revolution

Every week of Q1 2020 has been jam-packed with news. The initial impacts of the coronavirus have started to take shape in the past few weeks, but there are surely more to come. We’ve broken down the most noteworthy events from this quarter into health news and ecommerce news. Scroll to see how the coronavirus has progressed through the world, and how it has impacted ecommerce.

eCommerce 131

More Trending

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MakeWebBetter Stands Strong For Its Customers Amidst Corona Effect

MakeWebBetter

The Coronavirus is spreading like a wildfire and every community is under its threat. This pandemic has gone so vast in such a short period that almost every country is worried now for its people. It will be wrong to gauge the Corona effect as minor since the prevailing news contributes to the counts of […]. The post MakeWebBetter Stands Strong For Its Customers Amidst Corona Effect appeared first on MakeWebBetter.

Customer 106
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How Top Brands Use Market Segmentation to Reach Customers

SheerID

Learn about market segmentation and explore some of the common types of segmentation. SheerID can help you target your customer marketing properly!

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What is 3PL (Third Party Logistics) - Everything You Need to Know

TradeGecko

What’s 3PL? 3PL is a service that allows you to outsource operational logistics from warehousing, all the way through to delivery, and ultimately enables you to focus on other parts of your business.

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Omnichannel Strategy Evaluation: Is It Right for Your e-Commerce Business For 2020 and Beyond?

Omniconvert

It’s time to cut through all the noise. With so much newfangled marketing-speak and bits of jargon (Cross-channel? Conversion rate. The post Omnichannel Strategy Evaluation: Is It Right for Your e-Commerce Business For 2020 and Beyond? appeared first on ECOMMERCE GROWTH Blog.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ecommerce Lately: COVID-19 Update March 2020

ecomdash

Everyone in the world has been affected by the Coronavirus, whether it’s physically or by association. People who can’t work from home are losing their jobs, businesses who don’t sell online are shutting down, and even St. Patty’s day was celebrated in isolation. The world is relying on ecommerce now more than ever. Are you […]. The post Ecommerce Lately: COVID-19 Update March 2020 appeared first on Ecomdash.

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Business as usual for retailers: utilising digital to tackle the impact of coronavirus

Retail Technology Review

By Andy Burton, CEO, Tryzens. With the Prime Minister recently announcing that the UK will remain on lockdown over the coming weeks, with all but essential shops closing until further notice, it goes without saying that the pressure has ramped up on retailers.

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COVID-19 Retail Recovery: Finding the New Normal

retailnext

Most successful retail businesses are built on solid routines – how you run a store, plan your merchandise and service customers are all fundamental routines. When even one of these is misaligned, chaos ensues. But these times are tricky – COVID-19 has sent much of the retail industry into a tailspin and all of these fundamental routines are anything but routine.

Retail 69
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eCommerce losses to online payment fraud to exceed $25 billion annually by 2024

Retail Technology Review

A new study from Juniper Research found that eCommerce merchant losses to online payment fraud will exceed US$25 billion in 2024, from just of $17 billion in 2020, despite the ongoing implementation of SCA (Secure Customer Authentication) in Europe.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How marketers can manage irregular inventory levels during COVID-19

Dynamic Yield

Due to spikes in online traffic and purchases, irregularities in inventory levels have become a major challenge for retailers during COVID-19. To help combat this issue, we’ve compiled some strategies marketers can rely on as they spring into action. The post How marketers can manage irregular inventory levels during COVID-19 appeared first on Dynamic Yield.

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Forget about competing with Amazon – retailers need to concentrate on what the online disruptor can’t do

Retail Technology Review

By Matt Bradley, Chairman, RetailEXPO Advisory Board. How long can bricks-and-mortar retailers remain profitable by simply selling more stuff? Modern retail has, for decades, centred on a transactional relationship between store and customer, with retailer growth inextricably linked to selling more SKUs. “Pile-them-high, sell-them-cheap” retailers such as the failed Toys “R” Us was a prime example.

Toys 70
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Optimize Your Website to Help You Through the Pandemic

PERQ

This is the time to make your website work even harder for your company. It’s the first source of information for most people and you want it to be up-to-date and informative. There are several key ways to optimize your website. Add Your. The post Optimize Your Website to Help You Through the Pandemic appeared first on PERQ.

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Comment on YouTube Ad Specs for 2020 by You Tube As an Advertising Platform – Welcome To My Digital Thoughts

CPC Strategy

[…] 5Source: [link] Image 6Source: […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How marketers can manage irregular inventory levels with personalization

Dynamic Yield

Irregularities in inventory levels have become a major challenge for retailers due to continued supply chain issues. To help combat this, we’ve compiled some strategies marketers can rely on as they spring into action. The post How marketers can manage irregular inventory levels with personalization appeared first on Dynamic Yield.

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Text Messaging: The Easy Way to Connect

PERQ

Let’s face it. Most of us walk around with our phones in our hands or at arms-reach the majority of the time. Don’t overlook the easiest way to connect with your customers, text messaging. But, easy doesn’t mean you should do it without forethought and. The post Text Messaging: The Easy Way to Connect appeared first on PERQ.

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How marketers can manage irregular inventory levels during COVID-19

Dynamic Yield

Due to spikes in online traffic and purchases, irregularities in inventory levels have become a major challenge for retailers during COVID-19. To help combat this issue, we’ve compiled some strategies marketers can rely on as they spring into action. The post How marketers can manage irregular inventory levels during COVID-19 appeared first on Dynamic Yield.

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Stress Less, Achieve More

PERQ

Our world is not the same one we knew a short time ago. We’re coping with working from home, becoming our kids’ teachers, economic pressures, job losses and countless other stressors brought on by the coronavirus pandemic. Be kind to yourself and set yourself up. The post Stress Less, Achieve More appeared first on PERQ.

Other 36
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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COVID-19 Retail Relief Programs

Heartland

The US Small Business Administration has shared these resources in an effort to provide economic relief to businesses that are currently experiencing a temporary loss of revenue. We've broken down the federal relief programs most applicable to independent retailers.

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How to Make Working From Home, Work

PERQ

These are crazy times. People who never had the option to work from home suddenly are finding themselves trying to learn how to be productive with the kids at home, the dog barking, and that pile of dishes and laundry calling them away from work. The post How to Make Working From Home, Work appeared first on PERQ.

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Comment on YouTube Ad Specs for 2020 by You Tube As an Advertising Platform – Welcome To My Digital Thoughts

CPC Strategy

[…] 5Source: [link] Image 6Source: […].

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Put the Social in Social Distancing

PERQ

Social media activity is skyrocketing as Americans search for ways to connect in the age of social distancing. You can use this to your advantage to reach potential customers. Social media marketing shouldn’t be intimidating. Follow these easy tips to connect with your customers during. The post Put the Social in Social Distancing appeared first on PERQ.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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COVID-19 Retail Relief Programs

Heartland

The US Small Business Administration has shared these resources in an effort to provide economic relief to businesses that are currently experiencing a temporary loss of revenue. We've broken down the federal relief programs most applicable to independent retailers.

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Surviving COVID-19 Through Live Video Consultations

PERQ

The COVID-19 pandemic, commonly known as the coronavirus outbreak, has completely changed how companies do business. However, you can still connect with customers through video while maintaining social distance. Right now, customers are hungry for human interaction and you can provide that and move them. The post Surviving COVID-19 Through Live Video Consultations appeared first on PERQ.

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Improve Customer Satisfaction With Data-Driven Last-Mile Insights

lateshipment

Shipping is the most important factor in any online shopper’s decision criteria. Providing quick deliveries at the location and time of choice with a variety of payment options is a must in the modern world of online retail. Flexibility and convenience are key. When not enough delivery options are provided, a shopper may decide to shift over to a competitor who provides them.

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Best practices for Auto Dealerships During Covid-19

PERQ

While your auto dealership may be closed or having to adjust the way consumers are allowed to interact, it is important to capitalize on the opportunity to provide your shoppers a great customer experience that begins on your website so that they choose to buy. The post Best practices for Auto Dealerships During Covid-19 appeared first on PERQ.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib