Forrester eCommerce
AUGUST 27, 2019
Over the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration. Of course, it seems so evident that the relationship between CMO and CIO should thrive in a world imposed with such demand for innovation. Every business needs technology. Every product needs a brand. Every generation advances in its […].
Kissmetrics
AUGUST 27, 2019
Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.
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Forrester eCommerce
AUGUST 27, 2019
Security and risk pros have the opportunity to shape the future of technology and business in ways we might have only dreamed of two years ago.
BigCommerce
AUGUST 27, 2019
When was the last time you thought to yourself, “Oh look, I only have a few emails today!
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
GetElastic
AUGUST 27, 2019
Apart from changing the game rules, ecommerce has created a completely new game for the food and beverage industry. Food and beverage manufacturers now have to think about a completely different approach over their standard packaging for retail if they want to succeed in an ecommerce-driven world. As per the Statista DMO , “online sales of physical goods hit $634 billion in 2018, and it could cross $740.4 billion by 2023.” Online sale of products has a process that requires more dama
Wiser
AUGUST 27, 2019
Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as market share, average order value, and units per transaction. But what is Average Unit Retail, and why is AUR important? Let’s find out. Average Unit Retail Defined. Average Unit Retail, in simple terms, is the average price an item is sold for in a specific time period.
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Ecommerce Platforms
AUGUST 27, 2019
Looking for information about MailerLite pricing? You're in the right place. These days, most companies know that if they want to create a marketing campaign that resonates with their target audience, they need to start with email. After all, email is the third most significant source of information for B2B audiences. What's more, around 30% of all email list subscribers in the US say that they make purchases from companies after agreeing to receive their messages.
Retail Technology Review
AUGUST 27, 2019
By Raj Badarinath, VP Marketing & Ecosystems, RichRelevance. Increased competition for web traffic and the rising costs of customer acquisition continue to make e-commerce more challenging. With Code Freeze day soon approaching, marketers are “feeling the chill” to get the most innovative personalisation tactics implemented to ensure a great holiday sales season.
Profitero
AUGUST 27, 2019
Prime Day is a great laboratory for testing promotional strategies that can be used for any key season of the year, such as Black Friday/Cyber Monday weekend. This year, Profitero reported a number of creative outside-the-box tactics from Prime Day. But one area that deserves a special call-out is how some brands were able to coordinate their promotions and AMS campaigns for maximized results.
Retail Technology Review
AUGUST 27, 2019
Feelunique has partnered with digital experience analytics platform, Contentsquare, to deliver improved ecommerce functionality, and increased conversion rates and revenue, for the beauty e-retailer to replatform its online presence.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
AUGUST 27, 2019
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Engineering Manager, Venu Chilukuri: Q: What is your role at FastSpring? A: I serve as a manager in the Engineering department.
Retail Technology Review
AUGUST 27, 2019
Reviews and social proof could prove key in reversing the issue of fashion returns the latest research from Yotpo, the eCommerce marketing platform, reveals.
SheerID
AUGUST 27, 2019
The post Gated Offers: A Customer Acquisition Strategy That’s Tripling Conversions appeared first on SheerID.
Bronto
AUGUST 27, 2019
? In this episode of “The Commerce Marketer Podcast,” we’re joined by Erin Hoffman, director of ecommerce for Door County Coffee, to discuss how the gourmet coffee roaster’s nimble marketing. The post The Commerce Marketer: Brewing Up Email Marketing Success appeared first on Bronto Blog.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
retailnext
AUGUST 27, 2019
With the rise of the try-before-you-buy trend continuing to impact e-commerce retailers , as well as social media shopping features making it easier than ever to find products and make purchases online, the news that 7,500 more retail stores in the UK lay empty in 2018 compared to the previous year should come as little surprise. However, with data published in a study by High Street Futures in 2019 showing that 75 percent of consumers would still prefer to visit a local store even if the same i
iQmetrix
AUGUST 27, 2019
The following is a guest post by Michael Dean. Modern customers have an e-commerce attention span, which makes capturing their attention your number one priority as an online proprietor. Your website has to make customers react as soon as they land, lest they move elsewhere.
Inflow Insights
AUGUST 27, 2019
Many companies that try to manage paid social media campaigns on their own do not see a sufficient return on their ad spend (ROAS). If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your campaigns in a way that takes into consideration where the audience is along the buyer’s journey.
Optimizely
AUGUST 27, 2019
Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn? From A – Z, there were plenty of valuable takeaways from eTail East (but we’ll stop at D).
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Liveintent
AUGUST 27, 2019
The way you showcase your product to consumers matters – a lot. Why? Because it’s what helps convince people to actually buy it. So it’s no surprise that retailers are looking for ways to turn customer engagement into worthwhile user experiences. In fact, 59% of retailers plan to introduce new ways of presenting their products for the 2019 holiday season.
Sailthru
AUGUST 27, 2019
In a highly competitive market climate, integrated marketing communications are the fastest path to make your brand memorable — and help you enjoy decent response rates. According to Think With Google research , marketing leaders are 1.5 times more likely to use integrated marketing than laggards. They also are more willing to implement advanced automation practices and use measurement learning for digital marketing.
Algopix
AUGUST 27, 2019
Is your business bumping up against a glass ceiling? Are you looking for a bigger pool of potential customers? Wishing there was an easier way to meet ambitious growth targets? Well, the way to do it may come as a surprise: translate your eCommerce store. Why translate your site? Whatever business you’re in, eCommerce website translation is the single most efficient way to expand your site’s revenue.
ChannelAdvisor
AUGUST 27, 2019
When one of the world’s best-known fashion brands swears by a solution that makes the ever-expanding universe of e-commerce manageable, it’s worth listening to. So you’ll definitely want to pay attention to this post. We’re about to share some selling secrets from Fossil — one of today’s biggest international designers and manufacturers. In a recent interview with ChannelAdvisor, the company’s senior e-commerce specialist opened up about the strategies she’s using to fuel marketplace growt
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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