Wed.Feb 12, 2020

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What’s Important Today In A Customer Feedback Management Vendor

Forrester eCommerce

Voice-of-the-customer (VoC) technologies play a critical role in the evolution of enterprise customer experience (CX) programs, helping CX leaders focus on driving improvements that impact both the customer and the business. Unfortunately, CX leaders struggle to achieve state-of-the-art VoC programs that fully integrate data, help prioritize projects, calculate business value, inform the design process, and […].

Customer 416
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5 eCommerce Design Principles To Increase Conversion

Groove

When it comes to building, redesigning or enhancing a website, designers have many elements and opinions to consider. A website's design lays the foundation for a positive user experience , and a positive user experience increases conversions. In this blog, we're sharing 5 eCommerce design principles to ensure a solid foundation for a conversion-driven website.

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Predictions 2020: Answers To Your Questions

Forrester eCommerce

I recently hosted Forrester’s Predictions 2020 webinar, where I interviewed CEO George Colony and other Forrester thought leaders on the dynamics that will shape 2020 and beyond. Attendees were able to ask questions during the webinar, some of which could not be answered live. I’ve rounded up a few of these questions and provided the […].

Webinar 388
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Ecommerce Coupon Marketing Strategies: Give Discounts, Get a Lot More

BigCommerce

Very few shoppers expect to pay full price for products and services when purchased online.

Marketing 362
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The TV Industry’s Latest Hill To Climb: How To Avoid The Sins of Digital Advertising’s Past

Forrester eCommerce

I’ve recently returned from Beet.TV’s latest BeetRetreat and I’m feeling…Optimistic? Pessimistic? Ambivalent? Ambivalent – I’ll go with ambivalent. There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns. All of this means more ways to explore how […].

Consumer 304
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291: Subtle Conversion Killers You Aren’t Accounting For With Luke Carthy

My Wife Quit Her Job

Today I’m happy to have Luke Carthy on the show. Luke is an ecommerce growth consultant specializing in strategy, search & conversion. He’s been helping ecommerce brands grow for over 12+ years and he’s spoken at a variety of events including the last Mozcon in 2019. Today, we’re going to discuss his strategies for growing an ecommerce brand.

Books 156

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A Brand’s Guide to goPuff

Profitero

The U.S. convenience store industry is huge, with more than 154,000 convenience stores nationwide serving 165 million daily customers. So when two college students set out to disrupt this retail model, the odds were against them. But as the name goPuff started to pop up everywhere from billboards to social media to word of mouth, it peaked everyone’s interest, including ours.

Supplies 172
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VisionDirect eyes up more savings from D2C model

Retail Technology Review

A leading European online contact lenses supplier is offering savings of up to 45% on major high street opticians, due in big part to the company’s ‘direct to consumer’ (D2C) model. Superior service relies on a lean infrastructure that enables speedy turnarounds, fast delivery and providing a consistent great customer experience –and integral to VisionDirect success is the SnapFulfil cloud-based warehouse management system (WMS).

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10 Brilliant Email Marketing Examples for Ecommerce That We Love

Omnisend

In this article, we want to give you some email marketing examples to inspire you. First, why has this medium lasted for so long when the popularity of others have lived and died? And why is it critical as a business owner to pursue email marketing? Think of it like this. When a customer signs Read more The post 10 Brilliant Email Marketing Examples for Ecommerce That We Love appeared first on Ecommerce Marketing Automation | Omnisend.

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5 Data Technology Resolutions for Retail Marketers in 2020

Liveintent

5 Data Technology Resolutions for Retail Marketers in 2020. Retail brands have some work to do in the new year. According to a recent study conducted by WBR Insights, 64% of US retail professionals can only identify half – or less – of their website visitors. And over one-third say they can’t integrate their data technologies. That means they can’t accurately track customers across their buyer journeys or optimize campaigns for engagement and retention.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How the Olympics Set the Pace for Headless Commerce

GetElastic

[link]. As Vancouver celebrates the 10th anniversary of the 2010 Winter Olympics, I can’t help but reflect on how the Games were the catalyst of something big for our organization - something that changed the game for the entire e-commerce industry. . While internally, Elastic Path was busy running the official Olympic Store (including over 7,000 different SKUs, a 75+ person, bilingual 24/7 call center, a 40,000 sq. ft warehouse and shipping well over 10,000 orders per day), it’s what was happen

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The Ultimate Guide to Using Images in Your Email Marketing Campaigns

Omnisend

Text is a critical element in every email, but too many marketers underestimate the importance of images and other types of visual content. Images are incredibly flexible and can be leveraged effectively in any email marketing campaign. This ultimate guide to using images in your email marketing campaigns will cover some of the most powerful ways Read more The post The Ultimate Guide to Using Images in Your Email Marketing Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

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Andrew Salzman podcast: There is an unbelievable range of new opportunities

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Andrew Salzman, global market. The post Andrew Salzman podcast: There is an unbelievable range of new opportunities appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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The Ultimate Guide to Using Images in Your Email Marketing Campaigns

Omnisend

Text is a critical element in every email, but too many marketers underestimate the importance of images and other types of visual content. Images are incredibly flexible and can be leveraged effectively in any email marketing campaign. This ultimate guide to using images in your email marketing campaigns will cover some of the most powerful ways Read more The post The Ultimate Guide to Using Images in Your Email Marketing Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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4 Most Common Misconceptions About the GDSN | Salsify

Salsify

When the Global Data Synchronization Network (GDSN) was created, ecommerce was just starting to emerge. Traditional GDSN data pools were built for a brick-and-mortar world, which led to the rise of many misconceptions about the GDSN.

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UK prestige beauty industry generates £2.6 billion in sales for 2019, driven by skincare, reports The NPD Group

Retail Technology Review

The sale of prestige women’s face skincare products in the UK reported an increase of 2% in the 12 months to the end of 2019 according to The NPD Group. The total value of the prestige beauty market in the UK was valued at £2.6 billion in 2019, a decline of 3% when compared to the same period in 2018.

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Improving Retail Store Operations [INFOGRAPHIC]

retailnext

Retail is a tough business. We get it. With increased competition and increased shopper expectations, there’s no place to hide, and the business is certainly not for the faint of heart or those short on commitment. In this new era of shopper-led retail, retailers are forced to operate at peak efficiencies, optimizing the shopper experience by wisely investing a limited amount of resources – employees, time and money.

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Refund Authorizations: API Updates and Sandbox Testing

Braintree

Update (June 9, 2020): Updated post to reflect sandbox availability. The payments industry is moving to an authorization model for refund processing. Refund authorizations introduce real-time decline responses to refunds. This blog post provides details on Braintree’s plans for refund-related API changes: we recommend that you review the technical changes outlined here as well as the guidelines in our previous post to ensure your integration is prepared for refund declines.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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4 Ways a BaaS Provider Can Simplify Operations for eCommerce Brands

ESW

It takes an entire team to run a successful eCommerce brand. As skilled as your employees are, however, there are some things they can’t (or shouldn’t) do. You want your marketers focused on running SEO and PPC campaigns to direct more traffic to your website, not handling the orders you’ve received. You want your design team focused on improving your products, not answering customer calls.

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50 Salesforce interview Q/A

Onilab User Guides

Hiring Salesforce developers is very different from regular coder recruitment. Salesforce is the lifeblood of your business, serving every aspect of it from marketing to delivery and community management. As a result, sloppy Salesforce administration will have an immediate negative effect on company revenue. Therefore, the professionals you hire need to have an understanding of business processes first and foremost.

Other 52