Tue.Jan 29, 2019

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The Search For US Tech Talent Will Get Harder And More Costly In 2019

Forrester eCommerce

Forrester has just published our forecast for US tech employment and compensation (see “US Tech Talent Market Outlook: Low Unemployment And Rising Wages Present New Challenges for CIOs“). It has some foreboding news for CIOs and for tech vendors: tech talent will be harder to find and more expensive over the next two years.

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The Ultimate SEO Tool: Ubersuggest 3.0

Kissmetrics

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!

SEO 279
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Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive […].

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Marketing Unboxed: MVMT Proves Timing Is Everything

Optimizely

A broken clock might be right twice a day. But when it comes to marketing, leaving your strategy to chance isn’t going to cut it. That’s why we started Marketing Unboxed in the first place—to shed light on brands doing intentional, innovative marketing. Naturally, we had high expectations when we ordered a new watch from MVMT , the hip company that’s made a name for itself by catering to Instagram-influenced fashion buyers.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why And How To Improve The Government Customer Experience

Forrester eCommerce

CX Success Is Vital To Mission Success The need to upgrade the government customer experience (CX) has never been more urgent. Government departments around the world still struggle with substandard experiences — and their poor CX performance hampers mission success.

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E commerce Software: Find the Best One for Your Online Store (January 2019)

Ecommerce Platforms

Most users struggle when trying to pick the best ecommerce software. There's just so much stuff out there. There are different requirements to compare, different price points, features, abilities, designs, and so on. We want to help you find your way around all that noise and point you towards the top ecommerce software in the market so that you can make an educated decision when building an online store.

More Trending

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Every Action is an Expression of Belief

Bryan Eisenberg

Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities.

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Digital Snakes And Ladders

Forrester eCommerce

Games are a great teaching aid. The digital snakes and ladders game from Forrester helps teams identify and focus on best practices of digital transformation. Learn about it in an upcoming webinar.

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Black Friday and Cyber Monday Are Dead, Long Live BFCM

Optimizely

ECommerce Times. The post Black Friday and Cyber Monday Are Dead, Long Live BFCM appeared first on Zaius.

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Dropbox Says Hello To Digital Signatures, Workflow, And Document Automation; Acquires HelloSign For $230 Million In Cash

Forrester eCommerce

On January 28, 2019, Dropbox announced its intention to acquire HelloSign, a platform used to manage business transactions including eSignature and document-centric workflows. HelloSign joined Dropbox’s Extensions partner program (launched in November of 2018), offering digital signature and electronic fax features from inside the Dropbox interface.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Redbox Digital to deliver a new, streamlined online experience for Latest in Beauty

Retail Technology Review

Redbox Digital, a Magento Global Elite Partner, has partnered with Latest in Beauty, the UK beauty sampling & subscription-based service to deliver a new, online shopping experience for its ever-expanding customer base.

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What is Retail’s Most Potent Weapon?

OrderDynamics

What is Retail’s Most Potent Weapon? There is a number of different strategies and tactics that retail can follow. From pure eCommerce, to Click and Collect, to pop-up stores. The choices and directions are endless. And, making the right choice here is essential. In fact, in the Jan-Feb 2019 HBR article “ Retailers are Squandering Their Most Potent Weapons ” Marshall Fisher, a Professor at Wharton School of Business, highlights the importance of getting retail right.

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Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

Retail Technology Review

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%.

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10 Jaw-Dropping Examples of Artificial Intelligence in Retail

CPC Strategy

The future is now: today’s top retailers are leveraging once-futuristic technology like augmented reality (AR), machine learning, and artificial intelligence (AI) to create. > Read More. The post 10 Jaw-Dropping Examples of Artificial Intelligence in Retail appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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4 Channel Marketing Problems Driving Pros Crazy—and How to Fix Them

Wiser

Our work lives are a daily struggle between exciting accomplishments and teeth-grinding frustrations. While we try to stay positive, there aren’t many benefits of ignoring the problems that come along with life in the retail industry. Sometimes, they just need fixing. Below you’ll find four of the most common hurdles in channel marketing, plus what you can do to solve them so they’re no longer problems.

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Our latest updates for January 2019

Omniconvert

We are happy to announce a few of our latest development implementations & updates meant to enhance our users’ overall experience and ease their use of Omniconvert’s features and capabilities to the fullest. 1) Downloading large result set When working with interactive elements like pop-ups, widgets, or surveys, designed to gather leads and valuable information about important aspects & frictions directly from our… The post Our latest updates for January 2019 appeared f

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How to Sell Consumer Electronics Online

Salsify

Your consumer electronics brand is under attack from all angles—especially within the digital landscape. As one of the fastest growing segments with YOY online growth around 16%, and whose yearly spend per buyer hovered around $590, consumer electronics brands have a rare, and huge, opportunity to nab market share.

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The Commerce Marketer Podcast: Facebook and Social Marketing Strategies

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Erika Simms, Vice President, Dealer Authority Social media marketing is no longer simply applying a budget and boosting front-facing posts. The post The Commerce Marketer Podcast: Facebook and Social Marketing Strategies appeared first on Bronto Blog.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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E-Commerce Product Reviews: How to Generate and Display Your Reviews

Prisync

How good is your product? Do you customers (and potential customers) know how good your product is? And how do they find this information? Do you simply tell them how great your products are and why they’re better than all the others? Or do you let your own customers tell the story of why they.

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Brand Community - the Driving Force Behind Today's Successful Brands

Smile.io

When you consider the path that brands take on the journey to success, the most successful businesses all have a multitude of customers who don’t just like them, they really love them.

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Smart Digital Ads Powered by Marketing Intelligence

PERQ

The post Smart Digital Ads Powered by Marketing Intelligence appeared first on PERQ.

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Download Personalization Maturity Assessment: Finance

Dynamic Yield

The post Download Personalization Maturity Assessment: Finance appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Chase Predicts: Insights from an Expert

iQmetrix

As we swiftly plough through January with another Consumer Electronics Show under our belts, 2019 tech trends are starting to reveal themselves. AI and robotics are continuing to push boundaries, smart products are taking over everyday household items and at the helm, mobile technology is a consumer’s primary control panel.

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10 Best Ecommerce Platforms Compared & Rated For 2019

eCommerce CEO

Our top ecommerce platforms are based on objective performance data, feature set and, value. Compare these top ecommerce website builders to find one that fits your needs. Here Are The Best Ecommerce Platforms. Top Ecommerce Platforms Compared. From cool marketing features to drool-worthy SEO, multichannel functionality, and more. Compare these best ecommerce platforms.

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The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. Its competitors have been grinding away for a couple of years and have hundreds of millions of dollars in venture capital in the bank. This new brand decides not to raise any money form those investors. That sounds like a pretty tough situation to be in, right? But Purple, the brand in question, is thriving in a market that has become even more cut-throat.

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CDP vs. CRM: What’s Right for Your B2C Business?

Optimizely

There are a million acronyms in Martech — with more popping up every day. Many of these terms are confusing and some even overlap. But there are two that everyone keeps talking about: CDP and B2C CRM. What are they exactly? The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Build a WordPress Ecommerce Website

eCommerce CEO

There is a lot more to make a profitable e-commerce store up and running on WordPress than installing a few plugins. Yet, people everywhere are setting up WP shops in droves. And why not? Setting up an e-commerce site on WordPress is an attractive option for entrepreneurs. Once you have your ecommerce store idea, you can go live in a few clicks without spending much money, if any.