Kissmetrics
DECEMBER 3, 2019
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.
Forrester eCommerce
DECEMBER 3, 2019
Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if prospects and customers interact with that content. I’ve spent time showing why B2B marketers continue to miss the mark when it comes to […].
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Optimizely
DECEMBER 3, 2019
Any new privacy compliance framework can be overwhelming—but one going into place right after the holiday season can seem downright impossible. With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.
Forrester eCommerce
DECEMBER 3, 2019
Digital is now the essence of how customers engage and how carriers and agents operate. The result? Insurance digital and application teams are executing their digital roadmap and commercializing their new thinking faster than ever before. But which are emerging tech bets that will meet rising customer expectations, improve business efficiency, and, most importantly, get […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Ecommerce Platforms
DECEMBER 3, 2019
Recently acquired by Mailgun, Mailjet is an email solution based in Europe. Founded in France back in 2010, they now have offices all over Europe and boast more than 130,000 active accounts. Their goal is quite simple: to make email more collaborative for development and marketing teams, and to be more accessible for international companies. Put simply, Mailjet is used by businesses that rely on email marketing campaigns.
Wiser
DECEMBER 3, 2019
A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer. Today, two core price distinctions revolve around list prices and net prices. Let’s explore the difference between these two so you can better optimize your pricing strategies moving forward.
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Omniconvert
DECEMBER 3, 2019
In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.
Sailthru
DECEMBER 3, 2019
With an unusually late Thanksgiving, the 2019 holiday season is the shortest in seven years, though you wouldn’t know that from Cyber Weekend. Online shoppers spent a whopping $12 million every minute during Cyber Monday alone, making it the biggest ecommerce day in U.S. history, taking the crown from… well, Cyber Monday last year. Here are four takeaways from the monumental Cyber Weekend: Cyber Weekend Broke Records Across the Board.
ecomdash
DECEMBER 3, 2019
These tips for crm for small business are essential tools for online sellers who want to stand out against their competition and grow their business. The post How to Choose the Right CRM for Small Ecommerce Businesses appeared first on Ecomdash.
Retail Technology Review
DECEMBER 3, 2019
Google/Looker Competition and Markets Authority enquiry: rival data CEO says Google deal `fair enough and makes perfect sense`. The decision by the Competition and Markets Authority to consider an investigation of the acquisition of Lookers by Google, was announced yesterday.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
SheerID
DECEMBER 3, 2019
The post 5 Steps to Creating Personalized Marketing for Consumer Tribes appeared first on SheerID.
Retail Technology Review
DECEMBER 3, 2019
Adobe Analytics said Cyber Monday online sales would hit a record-breaking $9.4 billion in the US, climbing 18.9% from 2018. Adobe also found that Black Friday was a record breaker in terms of sales. For the UK, it has been a similar story – with VoucherCodes predicting that the UK would spend £2.53bn on Black Friday, a 3.4% increase on 2018.
Heartland
DECEMBER 3, 2019
Sneaker stocking can be intimidating. Between the near infinite number of brands, current trends, and the needs of your clientele, there are numerous factors for you retail buyers to consider before purchasing any merchandise for your store. That's why we've done the work for you and compiled some of 2019's best selling athletic footwear. So whether you're looking for sneakers with style, or shoes with a focus on functionality, or maybe a healthy combination of both, we know which sneakers will
Retail Technology Review
DECEMBER 3, 2019
LivePerson, Inc. has launched SocialConnect and EmailConnect, bringing social media and email into the LiveEngage platform. This debut gives brands the ability to easily manage customer conversations regardless of the channels where they occur – all in one place.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Inflow Insights
DECEMBER 3, 2019
In this post, we’ll compare the two highest-rated software providers in the personalization engine space: Monetate and Certona. Monetate and Certona are respectively rated the #2 and #1 Personalization Providers according to the Internet Retailer Top 1000. In the process of writing this article Kibo Commerce (which owns Certona) actually acquired Monetate.
Retail Technology Review
DECEMBER 3, 2019
A key issue for sellers of automotive parts and accessories is ensuring that the parts being sold contain the correct product data and include which makes and models of vehicle they are compatible with. With millions of parts in circulation, managing this data can be a daunting task. A new partnership between leading ecommerce software developer Optiseller, and TecDoc catalogue owner TecAlliance, offers a cost-effective and convenient solution that makes it much easier.
retailnext
DECEMBER 3, 2019
Do you know what shoppers and customers expect from your retail business? When they enter your store, they want to quickly find the item they are looking for, but they still need many options. They want to get their item, pay for it as quickly as possible, and get on with their lives. In short, they are after speed, resourcefulness, and efficiency. To achieve that, retailers must invest in technologies that lead to greater customer satisfaction, but also make all business processes easier to han
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