Tue.Nov 12, 2019

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How to Combat Price Sensitivity Using Price Drop Alerts

UpSellIt

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. . Price sensitivity is friction to conversion that results from concerns about a product’s price.

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Invisible payments to take the stage as the new commerce norm

Retail Technology Review

Payvision, a global fintech and omnichannel payments provider, has released a new ebook exploring the future of commerce payments. The research looks into how the next generation of payments is reinventing the shopping experience, giving merchants clear insight into key strategic retail trends.

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When Websites Come Down, Twitter Blows Up And Marketing Wins

Forrester eCommerce

Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently – startup Jeffree Star Cosmetics and veteran brand Pringle’s. While this looks like a disastrous website failure – and may be, fundamentally – it can also create considerable opportunities for brands. Is […].

Marketing 340
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Don’t Forget Your Current Site When Replatforming

Fastr

Replatforming is a notoriously stressful process that every digital marketer dreads. It’s a massive undertaking that involves RFPs, multiple third parties, and aggressive […]. The post Don’t Forget Your Current Site When Replatforming appeared first on Zmags.

Marketing 100
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The 64 Best Channel Podcasts Of 2019

Forrester eCommerce

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

Channel 394
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Product Bundling: What It Is and How to Bundle like a Pro

Wiser

What’s one thing that shoppers love? Getting a good deal. What’s one way that can brands and retailers serve up those deals? With product bundling. Keep reading to learn more about product bundling, what it is, why it works, and how brands and retailers should incorporate bundling into their eCommerce and brick-and-mortar strategies. What is Product Bundling?

Games 98

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How to Enter Inventory in QuickBooks

TradeGecko

Tracking inventory in QuickBooks is a great way for businesses to save time and money while also optimizing performance and increasing customer satisfaction.

Customer 101
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RPA Impacts Employee And Customer Experiences — And That’s A Big Deal

Forrester eCommerce

Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […].

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Cavender’s adopts TrueCommerce ecUtopia EDI solution

Retail Technology Review

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced that Cavender's, a premier specialty retailer of Western and work footwear, apparel and accessories for the American South and Southwest, has adopted its TrueCommerce ecUtopia EDI platform to seamlessly collaborate with their entire supplier community and boost supply chain efficiency.

EDI 87
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Enterprises Need Plans For Both Climate Sustainability And Adaptation

Forrester eCommerce

Last week, more than 11,000 scientists signed their name to a statement declaring a climate emergency and warning of “untold suffering due to the climate crisis.” The declaration calls for governments, institutions, and individuals to take drastic steps to slow the rapidly accelerating pace of the climate crisis. This comes on the heels of weeks of climate protests around the globe and the near constant stream of new scientific reports warning that “it’s worse than we […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A third of “gold” jewellery sold online in the UK is suspected as fake, warns the British Hallmarking Council

Retail Technology Review

A third of ‘gold’ jewellery being sold online is suspected to be unhallmarked and therefore may be fake, raising concerns that UK consumers are being duped by internet traders, according to data released from the British Hallmarking Council (the UK’s hallmarking body) and the Goldsmiths’ Company Assay Office.

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In The Fast-Growing ePurchasing Software Market, Best-Of-Breed Apps Hold Their Own Against Suites

Forrester eCommerce

Which is the right choice: best-of-breed apps or application suites? This is a perennial question CIOs and business partners face in selecting application software. Forrester’s data on the ePurchasing software market — software that helps firms choose, contract with, buy from, and manage suppliers — shows that both options remain competitive. Indeed, it may well […].

Marketing 212
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Velocity Commerce offers Christmas convenience with next-day delivery for late night festive shoppers

Retail Technology Review

Velocity Commerce, the online retail specialist based in Cambridge, UK, has announced that during December 2019 it will offer next-day delivery on all orders placed up until 9pm. To offer this festive fulfilment service, Velocity has worked with Royal Mail to organise an additional collection from its warehouse at 10pm during the Christmas period.

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A Timeline Guide For Your 5G Strategy

Forrester eCommerce

The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Each year, it’s estimated online shoppers spend more than $11 billion on Black Friday and Cyber Monday (BFCM) sales. It makes sense as a SaaS business owner that you want to get a slice of that spending season pie. However, the two events are becoming more competitive in the ecommerce space, so you need to have a strategy. Which is why we’ve created a six-step checklist to help you prepare for BFCM: Build your BFCM game plan.

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Cyber Monday Marketing Tips

ecomdash

Let's take a look at the best marketing tips that will help you make the most of this very busy and lucrative day. . The post Cyber Monday Marketing Tips appeared first on Ecomdash.

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How Often Do Amazon Search Results Change? An Intriguing 6-Hour Study

Salsify

For brands selling on Amazon, ranking at the top of search can sometimes seem like an impossible task because requirements and results shift constantly. We wanted to see just how frequently these changes took place.

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6 Proven Ways to Reach Millennials with Your Marketing

retailnext

The millennial generation is now squarely in adulthood, with a wide reach and significant buying power. It is difficult to pinpoint what drives this segment of the market because everyone in it is so unique, though — which makes effectively reaching and engaging them a challenge. Each person has interests different than the other. One 20-something may be conservative while another might be liberal.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Company News: Calendars.com Chooses Kibo, and Certona is #1 again

Kibo

Calendars.com, a destination for lovers of cat calendars, puzzles, games, apparel, and more, will soon launch a new online store using Kibo eCommerce. “We set out to find an ecommerce partner who could meet our current digital needs and provide a more comprehensive platform that would allow us to grow and adapt to future business demands. When vetting competing solutions, Kibo’s expansive yet flexible platform stood apart as a comprehensive solution that will enhance our website’s functionality

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Get Ready for 2020 With Forrester’s Roadmap for Global E-Commerce

ChannelAdvisor

Are you having a hard time deciding how to make your products available to international consumers? Many brands and retailers are facing the same dilemma. According to Forrester, numerous e-commerce companies are unsure of how to capitalize on cross-border trade — even if they already have a global initiative in place and understand its potential. The good news?

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What You Need to Know About "Just Walk Out" Technology

iQmetrix

Advancements in technology have been true game-changers for the retail industry, and they show no signs of slowing down. From Artificial Intelligence, Machine Learning, and 5G connections , the future of retail is full of potential as more and more new technologies emerge. In a time of steep competition by ecommerce retailers, these technologies are designed to enhance the retailer’s ability to effectively deliver a seamless, personalized shopping experience.

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Kissmetrics

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

Marketing 269
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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GoDaddy’s Online Store Rocks for Beginners

Ecommerce Platforms

Interested in building your brand with a GoDaddy Online Store? You've come to the right place. GoDaddy is one of those brands that has rapidly become synonymous with eCommerce and online hosting. You might have heard the term “GoDaddy” before you even knew that you wanted to sell products and services online. Why? Because GoDaddy is great at marketing.

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20 Bigcommerce Apps Worth Using to Grow Your Online Store

SellBrite

If you use BigCommerce to manage your online store, chances are you’ve spent some time exploring the Apps marketplace. With hundreds of apps spread across fifteen diverse categories, there’s no shortage of BigCommerce apps to help you run your business more efficiently. Depending on your current business needs — for example, accounting & tax management to shipping & fulfillment — you can easily spend hours searching through this massive marketplace to find the right apps to integrate int

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40 Entrepreneur Quotes To Spark Motivation and Success

eCommerce CEO

Entrepreneurship can be lonely and starting a business is tough, not just on the practical grind but also financially and mentally. It’s hard to stay motivated, but the truth is that entrepreneurs and startup CEOs go through lots of ups and downs. So, I decided to share these entrepreneur quotes for motivation to keep you afloat when things get really tough.

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Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. According to Forrester Research , “Consumerization is driving the B2B ecommerce experience.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

Revolve works with more than 3,000 clothing brands and offers about 1,000 new items for sale every week. How, in such an overwhelming sea of inventory, is a shopper supposed to find the perfect party dress by Saturday? The answer lies in data. Revolve is as much a tech company as it is a fashion company. As such, Revolve has embraced scale at every level of its business, confident that such size will lead to efficiencies.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? A freelance consultant. An agency. Or in-house employee? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants.

PPC 92