Forrester eCommerce
SEPTEMBER 25, 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services.
Kissmetrics
SEPTEMBER 25, 2018
I promised you months back that I was going to release a newer, better version of Ubersuggest for free. And can you guess what? I just released it! ??. Before I go into the features of the new Ubersuggest and how it works, I just want to tell you that not all of the features have been released yet. For the first release, I focused on keyword research.
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Forrester eCommerce
SEPTEMBER 25, 2018
“Insurance is sold, not bought.” This industrywide perception has gone unchallenged for decades, reaffirming agent- and advisor-based distribution models. But now a plethora of insurtech startups such as Brolly in the UK, Gabi in the US, and PolicyPal in Singapore aim to help customers find suitable cover. A newcomer among the firms digitalizing insurance distribution […].
Optimizely
SEPTEMBER 25, 2018
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. We talked about this challenge with three brilliant marketers from exciting B2C and ecommerce brands: Jon Corwin of One Click , Jack Meredith of Kettle & Fire , and Joey Ng of Output.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
SEPTEMBER 25, 2018
The hyperconverged infrastructure (HCI) marketplace has gained significant momentum. Customers are consolidating and standardizing using this infrastructure; many vendors have launched their offerings based on HCI appliances. HCI is experiencing a strong tailwind. In just past couple of years, notable HCI vendors were acquired, new vendors joined the race, and some dropped out.
RTP blog
SEPTEMBER 25, 2018
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. But with the oversaturation of available data points changing how retailers view the shopper journey, the a question that should be on every retailer’s mind is: Am I measuring this spend accurately?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Bootstrapping Ecommerce
SEPTEMBER 25, 2018
Here are 6 of the best freelancing platforms to find Facebook advertising consultants so you can create better Facebook marketing campaigns. The post The Top 6 Websites to Find Facebook Advertising Consultants appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
SEPTEMBER 25, 2018
Forrester isn’t a political organization and we don’t cover political news, but it would be silly not to acknowledge the fact that today’s turbulent political environment affects us and our clients. It does and it will continue to in ways that Forrester weighs in on when necessary.
Fastr
SEPTEMBER 25, 2018
Blogs and budgets are due and Q4 is about to begin. To be candid, you may be dropping the ball as you figure […]. The post Seize The Day: Time Saving Hacks For Content Marketing appeared first on Zmags.
Forrester eCommerce
SEPTEMBER 25, 2018
JPMorgan enters the retail investing price war.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
SEPTEMBER 25, 2018
Wouldn’t it be great if you could compare your results with Google Analytics with an even better web analytics tool? Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town. Look: I am not debating that it’s the market leader boasting an 85.7% share. My point is, even though some consider Google Analytics the standard, it’s vital to get a grasp of issues that may be out of view if you focus on just one tool.
Sailthru
SEPTEMBER 25, 2018
Predictive analytics is one of the most exciting emerging areas in marketing, and technology at large. While there are many wonderful examples below on how brands like Google, Uber and Apple are utilizing predictive analytics, there are far more easy-to-implement and practical use cases. Sailthru’s Prediction Manager helps publishers and retail/ecommerce businesses better engage their end-customers and ultimately drive higher engagement and revenue, while optimizing their customer experie
Retail Technology Review
SEPTEMBER 25, 2018
Online retail sales in November will outstrip December this year, while Christmas Day will grow as an important shopping day in its own right, according to James and James Fulfilment.
Wiser
SEPTEMBER 25, 2018
In speaking with brands attempting to control online pricing with monitoring and enforcing strategies , we hear that they have hit points in the process where this felt like an uphill battle. Countless hours in tracking and formatting violation notices, follow-ups and the ultimatums on “Strike 3.” . Here are a few ways to take the edge off: . Promotional MAP Strategy .
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail Technology Review
SEPTEMBER 25, 2018
For the first time, e-commerce heavyweights such as Amazon, vente-privée entertainment, MADE.com, and Zalando will be speaking at MAPIC, illustrating the convergence between physical and digital commerce.
FastSpring
SEPTEMBER 25, 2018
It should come as no surprise that one of the two certainties of life also follows you into the digital world. We’re talking about everyone’s favorite topic, taxes. But if you thought the same policies for collecting sales tax in physical brick and mortar stores applied to digital businesses, think again. Online stores enable customers to shop anywhere around the world, regardless of their physical location.
Retail Technology Review
SEPTEMBER 25, 2018
Global e-commerce fulfilment company Tigers has opened an office in Suzhou, China, and a new fulfilment centre in Selangor, Malaysia, as part of ongoing expansion plans to serve the region’s booming e-tail market.
TradeGecko
SEPTEMBER 25, 2018
Transitioning from raw data to insight and action is the stuff that business dreams are made of, yet many of us struggle with it. We look at how actionable insights are the missing link for SME businesses, and how creating a feedback loop between data and insights is key to driving growth.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail Technology Review
SEPTEMBER 25, 2018
Most brands and businesses are trying to cope with the challenges caused by a digital world that never stands still, none more so than the fashion and beauty industries.
ecomdash
SEPTEMBER 25, 2018
Just when you thought you couldn’t hate taxes any more, the U.S. Supreme Court ruling in South Dakota v Wayfair just opened up a whole new can of worms. As South Dakota can now more easily impose their state sales tax on ecommerce out-of-staters, many specialists are predicting that other states won’t be far behind in instituting similar laws. As it stands now, online stores only collect and remit sales taxes for states in which they have a nexus in.
Frooition
SEPTEMBER 25, 2018
The opinions we find most compelling are always our own. This is true for you, and it’s true for your customers. It’s far easier to give people the information they need to reach their own opinions than it is to convince them to agree with your opinions. High performing e-commerce sites give customers the information they need to make confident buying decisions.
CPC Strategy
SEPTEMBER 25, 2018
Amazon recently opened “Amazon Storefronts,” (not to be confused with the Amazon Store feature). This new storefront is specifically designed for customers who. > Read More. The post Introducing Amazon Storefronts for Small and Medium-sized Businesses appeared first on Retail Performance Marketing Blog - CPC Strategy.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Bronto
SEPTEMBER 25, 2018
Your guide to using shopper identification techniques to win during the 2018 holiday season and beyond. For many, the holidays are a time for making spirits bright. For retailers, however, The post Supercharge Your 2018 Holiday Strategy appeared first on Bronto Blog.
CPC Strategy
SEPTEMBER 25, 2018
With a record-breaking holiday season in Q4 2017 that saw traffic jump by 43% and revenue by 30%, a Google Shopping advertising strategy. > Read More. The post Q4 Google Shopping Best Practices and Advanced Strategies appeared first on Retail Performance Marketing Blog - CPC Strategy.
Ecommerce Guru
SEPTEMBER 25, 2018
(BENGALURU) Affordability seems to be the festive season theme for Flipkart this year. The ecommerce bigger expects gross sales from its upcoming 5-day Big Billion Days (BBD) annual sale to double from last year’s event to over $1 billion. At least half of this is drive by payment new schemes that make buying even expensive products online feasible for shoppers.
CPC Strategy
SEPTEMBER 25, 2018
Over 150+ experts representing retail brands and CPC Strategy gathered at the beautiful Alexandria campus in sunny San Diego last week for our. > Read More. The post AdDiego 2018: A Day of Networking & Learning Amazon Q4 Strategy appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
OrderDynamics
SEPTEMBER 25, 2018
Retail Marketing Stunts and In-Store Safety Stock. As an HP Category Manager, many years ago I was faced with a dilemma. We had launched one of our professional line photography printers. It was well designed. The machine would calibrate itself to the color of the paper, and adjust for accurate imagery. It was a high end, twelve ink technology when the competitors had eight at best.
Prisync
SEPTEMBER 25, 2018
Starting an eCommerce store is difficult. With so many moving parts, it’s hard to know what should take precedence, what you need to work on and what will ultimately give you the biggest return on investment. It doesn’t have to be this way though. By the end of this epic blog post, you’ll have all. The post Ultimate List of All E-commerce Strategies appeared first on Prisync's E-Commerce Blog.
Smile.io
SEPTEMBER 25, 2018
These days it’s hard to think of a large restaurant chain that doesn’t have their own rewards program. With brands like Starbucks setting the customer experience bar high with punch cards and points programs, it’s become an expectation for big food and beverage brands to offer some sort of reward for choosing them over others. However, what about the corner coffee shop you visit every day on your lunch break, or the smaller restaurants just breaking onto the scene?
Dynamic Yield
SEPTEMBER 25, 2018
Determine and measure the overall effectiveness of different experiences and variations using Multi-Touch Testing. The post An Overview of Multi-Touch Testing appeared first on Dynamic Yield.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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