Tue.Sep 03, 2019

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J&J Shares Recover Amid $571M Fine, But Its Reputation May Never Recoup

Forrester eCommerce

Last week, an Oklahoma court ordered Johnson & Johnson to pay $571 million for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the opioid addiction crisis in the state. This case is interesting for a couple of reasons: 1) It’s the first ruling in the US to hold a drug manufacturer accountable […].

Marketing 387
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Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop

BigCommerce

Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store.

eCommerce 364
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Insider Threat Gets Its Own National Awareness Month

Forrester eCommerce

The US National Counterintelligence and Security Center has deemed September to be National Insider Threat Awareness Month to increase awareness about insider threats. 2019 is the first year that we’ll be acknowledging insider threat during the month of September. Insider threat, particularly threats posed by malicious insiders, certainly deserves our attention.

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Ubersuggest 6.0: Track and Improve Your Rankings Without Learning SEO

Kissmetrics

I’ve been an SEO for roughly 17 years now. And one thing that has remained constant, no matter how much you know about SEO, there is just too much to do. So much so, that most SEOs don’t even optimize their own websites anymore. And if they do, you’ll find that their site doesn’t rank for many competitive terms. Why? Because it is a lot of work! That’s why I’m excited to announce Ubersuggest 6.0.

SEO 272
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Google, Facebook, and Amazon: From Advertising Duopoly To Triopoly

Forrester eCommerce

Google and Facebook have dominated the digital advertising landscape for much of this decade. But in the past year, a new entrant has emerged to disrupt the digital ad duopoly: Amazon. Amazon’s revenue from advertising has skyrocketed because endemic advertisers (brands that sell products and buy ads on Amazon) have grown their Amazon ad budgets […].

Customer 341
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271: The Top 5 Best Entrepreneurship Books Of All Time With Mani Vaya

My Wife Quit Her Job

Today I’m thrilled to have my buddy Mani Vaya on the show. Mani is someone who I met at the Menfluential conference formerly known as StyleCon and we hit it off right away. Mani is the founder of 2000books.com and like myself, he’s a former electrical engineer who worked in tech for over a decade before starting his business selling courses and entrepreneurship book summaries.

Books 120

More Trending

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Monetizing 5G with headless commerce

GetElastic

5G adoption is slowly, but steadily rising ; and it is expected to comprise 15% of all mobile connections in the world (except IoT) by 2025. Its adoption will not only bring high broadband speeds and low latency, but will also enable new innovative services and business models both for mass market and enterprises. . Mass market. To drive business growth in saturated consumer markets, service providers will need to leverage 5G to offer new services and monetize every interaction with subscribers.

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Is Money (Still) Too Tight To Mention: Forrester’s New Research On The Future Of Financial Well-Being

Forrester eCommerce

“I been laid off from work My rent is due My kids all need Brand new shoes So I went to the bank To see what they could do They said son – looks like bad luck Got-a hold on you. Money’s too tight to mention.” If you were around in the Eighties, you might […].

Banking 281
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Mobile Marketing and Geolocation: Up Your Effectiveness With Location Targeting

Sailthru

Mobile marketing is an important aspect of every marketing plan (or at least it should be.) Even when they’re on the go, consumers expect to receive relevant messages that meet their specific needs, whether that’s on their phone, tablet, or wearable device. The good news is that technological advances like geolocation enable marketers to do make that happen, more effectively and more accurately.

Mobile 98
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Selling on eBay: A Beginner’s Guide for Online Retailers

SellBrite

In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the same day he posted his first listing, and by 2012, he was shipping more than $5,300 worth of parts to people worldwide each month.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon parcels can now be delivered to hundreds of PayPoint stores nationwide

Retail Technology Review

PayPoint has announced its participation in Amazon Hub Counter – a network of pick up points that allows customers to collect their Amazon orders in-store.

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5 Questions to Ask When Choosing Your MAP Platform

Wiser

Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement. The right MAP provider can help your team save hours of time looking through eCommerce sites or online advertisements to see whether your resellers are following the agreed-upon MAP policy.

Demo 83
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Williams Commerce records highest UK rate of Magento 1 to Magento 2 conversion

Retail Technology Review

Williams Commerce, a Leicester and London-based ecommerce specialist and Magento Commerce partner, is recording the highest rate of conversion for its clients from Magento 1 to Magento 2 in the UK.

Magento 79
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Watch the Webinar | Turnkey

Webbula

Email Campaigning – It’s A Dirty Job Is your organization angry about emailing? Do they blame you because your organization got blacklisted? Do you struggle to keep up with what. The post Watch the Webinar | Turnkey appeared first on Webbula.

Webinar 68
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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No-deal Brexit could end UK 14-day returns and will slash EU shoppers’ rights, warns ParcelHero

Retail Technology Review

A no-deal Brexit puts a question mark over online shoppers’ 14 day ‘cooling off’ period, and will immediately end protection for EU shoppers buying British goods. UK online traders face falling sales at home and abroad, warns international parcels expert.

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PSD2 Update: Everything You Need to Know About a Potential PSD2 Delay

FastSpring

The second Payment Services Directive (PSD2) is four years in the making, and ecommerce businesses around the world have been bracing for its impact on September 14th. However, recent news indicates that the United Kingdom’s Financial Conduct Authority (FCA) is set to delay Strong Customer Authentication (SCA) requirements which could lead to the SCA’s postponement throughout the European Union.

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How To Make More Affiliate Revenue With Amazon One Tag

Algopix

When an international visitor lands on your website, you could miss out on an affiliate sale. Why would they pay more for shipping when they can just buy local? . So they bypass your affiliate link and you end up losing commission. How much you lose depends on your amount of traffic, but in the world of affiliate sales is any loss really acceptable?

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How the Right E-Commerce Platform Can Future-Proof Your Business (Case Study)

ChannelAdvisor

As a niche seller, SIM Supply was doing really well. Because the company’s catalog was laser-focused on the mining industry, it had become a go-to resource for safety-supply purchases. Buyers could easily find everything from fluorescent jackets and mining boots to safety goggles and masks. Then e-commerce exploded. And everything changed. If executives hadn’t acted swiftly, SIM Supply’s story may have become a cautionary tale.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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3 Tips to Maximize B2B Buyer Retention

Kibo

As B2B vendors upgrade offerings to bring their Web experiences up to par, much of the focus is on the early stages of the buyer journey: digital marketing and product research. In short, the emphasis is on acquiring new customers. But the benefits to optimizing B2B eCommerce perhaps even more significant for building customer retention – and with self-service becoming increasingly the norm for repeat orders, the ROI can make a powerful case for continued online investment.

B2B 48
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Boost your eBay sales in 2 easy steps using item specifics (2019 edition)

Frooition

Want to increase your eBay sales? Well of course, who wouldn’t. Well, the first step is getting your items seen by more buyers. It is possible to boost this through sponsored listings and paying for additional listing features. However, there is an effortless, free, and effective way to achieve this: it’s just a matter of adding the right item specifics in the right place on eBay.

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Rev Parts Management Software

Etail Solutions

Rev Parts Management Software is a true cloud business management software specifically designed for the automotive aftermarket. The Rev Parts platform includes POS, inventory and rebate management, custom reporting, CRM and back office functionality. It’s considered the #1 ERP solution by auto parts sellers and recommended by four of the top five buying groups.

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Sorting the navigation menu and serving recommendations based on each visitor’s TV show affinities

Dynamic Yield

The post Sorting the navigation menu and serving recommendations based on each visitor’s TV show affinities appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Fuse5 Automotive Software

Etail Solutions

Fuse5 Automotive Software (FAS) is a true cloud business management software specifically designed for the automotive aftermarket. The FAS platform includes POS, inventory and rebate management, custom reporting, CRM and back office functionality. It’s considered the #1 ERP solution by auto parts sellers and recommended by four of the top five buying groups.

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Targeting hesitant site visitors with homepage banners featuring positive customer testimonials

Dynamic Yield

The post Targeting hesitant site visitors with homepage banners featuring positive customer testimonials appeared first on Dynamic Yield.

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Marketing Unboxed: Best Of Season 1

Optimizely

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands. And we’ll be back soon with a whole new season of brands to unbox! However, we’re not quite done yet.

Marketing 218
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Using in-cart recommendations in cart drawer to upsell visitors with complementary products

Dynamic Yield

The post Using in-cart recommendations in cart drawer to upsell visitors with complementary products appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Litch.app Review: The New Kid on the Block

Ecommerce Platforms

If you're on the hunt for something to help you create a beautiful and professional-looking payment page, then Litch.app may be the solution for you. It doesn't matter what you're selling. From physical merchandise to information products to subscriptions, Litch.app handles it all. This program has only just recently launched, so you might not have heard of them yet.

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Targeting returning cart abandoners with messaging reminding them of items in their cart

Dynamic Yield

The post Targeting returning cart abandoners with messaging reminding them of items in their cart appeared first on Dynamic Yield.

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Integrating Sensory Marketing to Make Your Merchandising Efforts Stand Out

retailnext

Merchandising is often viewed as presenting or displaying items in a way that makes them visually appealing and desirable to shoppers. Themed window displays, dressed mannequins and beauty stands are all examples of visual merchandising. But, when it comes to effective merchandising, there’s more than just what meets the eye. While it’s important for a display to look good – and there are reasons why visually engaging displays look the way they do – there are a great many other

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Blending recommendation strategies to power smarter product recommendations’

Dynamic Yield

The post Blending recommendation strategies to power smarter product recommendations’ appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib