Tue.Oct 30, 2018

article thumbnail

How To Fail And Not Get Fired

Forrester eCommerce

For years now we’ve been promoting the concept of “fail fast” like failure is awesome, something to aspire to. In many ways, it is. Thomas J. Watson Sr, the Chairman of IBM in its industrial heyday, advised “If you want to succeed, double your failure rate.” I can find you a dozen similar quotes, from […].

327
327
article thumbnail

The 34 Marketing Principles I Live By

Kissmetrics

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer.

Marketing 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Navigate The Corporate And Startup Dance

Forrester eCommerce

(By Carl Doty at Forrester Research and Nader Ghaffari at Venture Scanner) Successfully engaging with the startup community will not only give corporations a competitive advantage but can also mean the difference between future relevance or demise. As a result, corporations of all sizes are launching innovation programs. The corporations’ objectives are chiefly to understand […].

article thumbnail

WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Optimizely

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

The Forrester Wave™: Customer Feedback Management Platforms, Q4 2018 Is Now Live!

Forrester eCommerce

Even though the report is live, I continue to reflect on the research behind the customer feedback management (CFM) Forrester Wave™. I am reminded once again how important it is for CFM shoppers to do their homework. This is because — as many of us know — selecting the “right” vendor is no easy task.

article thumbnail

Are You About to Lose a Loyal Customer?

Optimizely

A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you.

Customer 225

More Trending

article thumbnail

Shopify Pros and Cons | An In-Depth Analysis

Groove

Shopify provides a complete eCommerce solution that allows you to create an online store and start selling your products quickly. With a simple-to-use control panel, easily organized products and order management capabilities, Shopify is straightforward and easy to use. From a top-level perspective, Shopify design and development is beneficial to marketers and developers alike.

Shopify 192
article thumbnail

To Benefit From $90B New Insurance Sales In 2019, Insurers Need A Seamless Digital Integration

Forrester eCommerce

As Hurricane Willa rapidly moves closer to the US border, how are insurance companies preparing for this next calamity? The rise in natural catastrophes puts mounting pressure on insurance margins. While there’s no resisting Mother Nature, insurance companies need to prepare themselves for the nearly $90 billion in new insurance sales in 2019. The challenge […].

301
301
article thumbnail

Improved Stacked Bar Charts with Tableau Set Actions

Canonicalized

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts. To focus on one category at a time while keeping the others in sight, I implemented an interactive component to move the part of the bars we're interested in at the bottom.

article thumbnail

7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales

Bootstrapping Ecommerce

In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales. The post 7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales appeared first on Bootstrapping Ecommerce.

Marketing 164
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Are Marketplaces Worth The Cost?

SellBrite

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain.

Games 139
article thumbnail

6 Ways to Prepare Your Email Marketing Before the Holidays

Webbula

The holiday season is near, which means email marketers are already planning to send out their holiday campaigns. According to multi-channelmerchant.com “this holidays season is projected to rake in $123. The post 6 Ways to Prepare Your Email Marketing Before the Holidays appeared first on Webbula.

Marketing 122
article thumbnail

eCommerce Customer Retention study. Key findings.

Omniconvert

In a previous blog post, I started telling you about how we practice what we preach. In the sense that we actually go outside and talk to our customers. While at Magento Live Europe 2018, Valentin realized it’s a good opportunity to validate his customer retention hypothesis with the eCommerce professionals onsite. What started as an agile experiment with a couple of questions… The post eCommerce Customer Retention study.

article thumbnail

The march of the up-and-coming retailers

Retail Technology Review

InternetRetailing and Ingenico Group, the seamless payments solutions provider, have partnered to provide what they describes as unique insight into British retail – beyond the best-known high street names.

Retail 87
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

No More Transaction Fees for Volusion

Ecommerce Platforms

Volusion has always been one of the most reputable ecommerce platforms out there. Well now, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system, where all of your transactions are completely free, regardless of what you're selling. No More Transaction Fees for Volusion.

article thumbnail

Half of global wholesalers feel threatened by manufacturers selling direct

Retail Technology Review

More than half of global wholesalers have witnessed manufacturers sell directly to end customers driving the disintermediation of the traditional supply chain model and increasing competitiveness between traditional partners, according to new research.

article thumbnail

How To Make Ecommerce Packaging Eco-Friendly

ecomdash

In this day and age, consumers are more conscious than ever of the environmental impacts of packaging. In fact, 55% of global online customers said they would pay more for products or services provided by companies committed to an eco-friendly impact. Criticizing packaging materials has been a popular topic of conversation. From too many layers and materials to too little branding, everyone and anyone seems to have an opinion.

article thumbnail

UK retailers must seize cross-border opportunity to succeed in a post-Brexit world, says Tryzens

Retail Technology Review

Although Brexit anxiety has led to a slowdown in consumer spending, eCommerce specialist Tryzens sees a bright future for British retailers, after a report released by Paypal has placed UK retailers at the top of the list of countries that foreign buyers purchase goods from online.

PayPal 79
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

The Must-Have Ecommerce Checklist for the Holidays

FastSpring

Getting your digital business ready for the holidays is a lot like getting you and your home ready for the holidays. Think about it; you probably started thinking about holiday shopping lists and cards back in September or October, and you’ll start putting up decorations at the end of November and into December. That lines up nicely with when you need to start planning, prepping, and executing your holiday campaigns.

article thumbnail

Touch, try and buy; retailers must create an omnichannel shopping experience to survive, BigCommerce study reveals

Retail Technology Review

New research by BigCommerce, the ecommerce platform for fast-growing and established brands, reveals that convenience, price and speed of delivery are front of mind for UK shoppers whilst further illustrating the global impact of Amazon’s marketplace.

article thumbnail

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

UpSellIt

Incentivized discounts can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner. Without careful planning, discounts can ultimately hurt more than help.

article thumbnail

The Future of Pricing Strategies: Will MAP Last Forever?

Wiser

Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does the future hold? . This question relates directly to minimum advertised price. MAP is a central pricing strategy in the U.S. today, but it has its supporters and detractors.

Other 68
article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

How does the ghost economy impact customer loyalty?

TradeGecko

The ghost economy not only comes with the immediate financial cost of stockouts, out-of-stocks, and returns , but there’s a further dimension to the ghost economy that’s harder to measure in dollars and cents and extremely detrimental in the long term - the impact on customer experience and loyalty.

article thumbnail

How Can Retailers Make the Most of the Holiday Season?

Sailthru

Shortly after its November 2017 release, the iPhone X became the most-searched holiday gift, according to Google data. The smartphone retailed for $999 and just imagine how much money 688 million of them would cost. That staggering, almost unfathomable number — $687.87 billion — is how much consumers collectively spent during last year’s holiday season.

X-cart 60
article thumbnail

5 KPIs to Watch for Ecommerce | Salsify

Salsify

It's not enough to have up-to-date data about your brand's performance online, you must know what to do as a result of those statistics. Here are five KPIs we recommend that can help you gauge how best to focus your efforts and keep you well ahead of your competitors on the digital shelf.

article thumbnail

How X-Doria Achieves Omnichannel Success In Competitive Smartphone Tech Market

CPC Strategy

Ever since Apple kicked off the smartphone revolution back in 2007, demand for accessories to protect, enhance, and stylize our seemingly inseparable devices. > Read More. The post How X-Doria Achieves Omnichannel Success In Competitive Smartphone Tech Market appeared first on Retail Performance Marketing Blog - CPC Strategy.

article thumbnail

Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

article thumbnail

2018 Holiday Marketing Guide

Sailthru

The post 2018 Holiday Marketing Guide appeared first on Sailthru.

article thumbnail

Rewards Case Study: Marks and Spencer Sparks Rewards

Smile.io

If you’ve ever travelled across the pond to the UK, odds are you’ve come across Marks & Spencer (M&S). Established over 100 years ago, their retail stores are known for being a one stop shop for almost any home goods - not unlike Walmart or Target in North America.

Travel 36
article thumbnail

Best Value, Good Sleep Matter Most to Mattress Buyers

PERQ

The post Best Value, Good Sleep Matter Most to Mattress Buyers appeared first on PERQ.

article thumbnail

Metrics Matter: How to Harness the Power of Analytics and Data

iQmetrix

The following is a guest blog by CEO of Device Renew, Michael Oberdick. How should your time be spent as an owner or operator of a wireless business? Should most of your time be wrapped up in trying to nail down which areas of your business are profitable? What about overseeing day-to-day operations? With so many areas of business needing your attention, let’s spend some time covering an important area in which a direct measurable impact can be made.

article thumbnail

How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio