Forrester eCommerce
OCTOBER 9, 2018
I love going to Japan where everything works flawlessly and where customer obsession, or “omotenashi”, is deeply engrained into the culture of every institution: this is where, for instance, train operators apologize when their trains leave the platform 25 seconds earlier than schedule. It’s also an economy stifled by a widespread risk averse culture, a […].
Kissmetrics
OCTOBER 9, 2018
Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy was it was heartbreaking! Let’s just say this: I was able to rank a site on page 1 of Google for the term “online poker” and then my rankings tank.
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Forrester eCommerce
OCTOBER 9, 2018
Web apps or native apps? For a long time, that was the choice we had for building mobile experiences. And we all know the trade-off: native apps are really expensive, but give the best experience. Web apps can be mobile-optimized, but the experience is terrible. While this was once directionally true, today it’s not true […].
Optimizely
OCTOBER 9, 2018
You can’t beat the excitement of opening a package. But what if you could combine the joy of unboxing something new with a deep dive into the marketing behind the ecommerce brand? If that sounds like fun to you, you’re our kind of marketing nerd. As you might’ve guessed from the video above, we’re sitting on some pretty exciting news here at Zaius.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 9, 2018
In about a month, I will have the honor of presenting my research on The Ethics Of AI: How To Avoid Harmful Bias And Discrimination to our European clients at CX Europe 2018. The event will take place in London on November 14 and 15 and will feature several of my esteemed analyst colleagues as well as […].
RTP blog
OCTOBER 9, 2018
By Bryan Wassel, Associate Editor Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to retailers and brands that support a cause. The chosen purpose can be social, environmental or political; it can be a long-term commitment or pop up in reaction to recent news — but the one unbreakable rule is that the support must be perceived as authentic.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Webbula
OCTOBER 9, 2018
Getting any two email verification companies to agree on anything can be harder than wrestling a Grizzly Bear. Especially when it comes down to terminology. One company’s verification is another’s. The post Email Verification & Validation – What’s the Difference? appeared first on Webbula.
Wiser
OCTOBER 9, 2018
Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, less competition, and many other concerns. . Put simply, price wars are bad for business. Unfortunately, they are increasingly common in the age of eCommerce.
Retail Technology Review
OCTOBER 9, 2018
Online retail sales in November will outstrip December this year, while Christmas Day will grow as an important shopping day in its own right, according to James and James Fulfilment (based in Ohio).
ecomdash
OCTOBER 9, 2018
Increasingly, consumers’ personal searches demonstrate both a growing trust in mobile searche results and in digital technology––all of which is excellent news for retailers. From problem solving to self-diagnosis, searches range from asking for the latest fitness tips and health advice to where to grab the best cup of coffee. Consumers not only actively seek this information; they want it fast.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail Technology Review
OCTOBER 9, 2018
IMRG’s Valuing Home Delivery Review 2018 revealed at eCommerce Expo and Technology for Marketing, now co-located with ad:tech London, shows that UK retailers, delivery partners and customers are losing £1.6bn by getting delivery wrong.
UpSellIt
OCTOBER 9, 2018
Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a consumer abandons, it doesn’t matter how streamlined your site is, how well you’ve crafted the copy, or even how great your prices are; the customer left without placing an order.
Retail Technology Review
OCTOBER 9, 2018
How can stores thrive alongside digital? At The Retail Hive’s latest meeting, over 90 retail leaders came together to discuss collaboration and innovation.
Salsify
OCTOBER 9, 2018
How does a brand manufacturer keep up with all the changes in retail requirements and consumer expectations? Winning on the digital shelf may present itself as a daunting task that requires dozens of large brand teams, endless content and advertising budgets. Yet, with the right team and processes in place with technology built for the constantly evolving digital shelf, it is easier to manage and deliver best in class product experiences.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail Technology Review
OCTOBER 9, 2018
Tech startup Pricesearcher has announced a big scalp in the hiring of former Amazon UK Head of Pricing Weldon Ward Whitener.
eCommerce CEO
OCTOBER 9, 2018
No matter what you may have heard, email marketing is not dead. eIn fact, it’s quite the opposite. It’s more alive than ever, as email has been proven time and again to be one of the most successful channels to reach customers and get them to buy from you. That’s why it has an ROI of $44 for every single dollar that online retailers spend. Nothing out there can beat that.
CPC Strategy
OCTOBER 9, 2018
Facebook just added a new “Info & Ads” section that enables anyone to view all of the active ads on a Facebook page—meaning. > Read More. The post How to See Your Competitors’ Facebook Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.
OrderDynamics
OCTOBER 9, 2018
New Age DOM: Out-of-the-Box and Ready to Deliver. Traditional enterprise software systems are a collection of programs and development tools for building scalable, robust applications. Vendors, in-house IT departments and consulting groups build and adapt the system to the customer needs. Over time, one is able to add new routines. The result is a behemoth that is unique to each organization.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Smile.io
OCTOBER 9, 2018
If you’ve frequented the Smile blog for any length of time, you’ll know that we are all about building brand a community. If you’re wondering why you should consider building an online community though, I have some news for you: a brand community is essential to your sustainable growth.
iQmetrix
OCTOBER 9, 2018
If you hear the phrase "revenue reconciliation" and groan a little, you're not alone. For most retail managers, it's a necessary evil rather than a labor of love. Closing the books on a daily basis is important, but it shouldn’t mean coming in early, staying late, and eating lunch in front of a spreadsheet.
Payoneer
OCTOBER 9, 2018
Editor’s note: This is a guest post from Shirley Lowe, writer at Landlord’s Tips. Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization.
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