Tue.Nov 13, 2018

article thumbnail

Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Forrester eCommerce

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […].

Marketing 397
article thumbnail

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. Brands like Amazon are eager to win a piece of market share with a constant stream of innovations like the virtual closet organizer and personal stylist Echo Look and the Prime Wardrobe try-before-you-buy offering.

Fashion 236
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rethink The In-House Agency Hype

Forrester eCommerce

CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity. Forrester partnered with leading industry association In-House Agency Forum to track the progress of in-house development.

Marketing 340
article thumbnail

Marketing Unboxed: Exploring Ecommerce with Rebecca Minkoff

Optimizely

If you know women’s fashion at all, chances are you know Rebecca Minkoff. The hugely popular women’s clothing and accessories brand can be found in hundreds of stores worldwide, and their online following is even more widespread. But even if you do recognize their name and some of their luxury products, how familiar are you with their marketing? We put their strategy to the test in this latest episode of Marketing Unboxed.

Marketing 231
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

BigCommerce SEO – Make Your Products Show in Search

Groove

Search Engine Optimization (SEO) can make or break your BigCommerce store. These optimizations are some of the most important ongoing marketing efforts that require effort and attention. Having a well optimized store can assist growing your organic channel. That's why we'r e outline a few basic and advanced techniques for optimizing your BigCommerce presence for the search engines.

article thumbnail

11 Ways to Increase Sales with Content Marketing

Bootstrapping Ecommerce

By creating great content and using content marketing tactics, you’ll earn organic leads, win loyal customers, and sell more product. The post 11 Ways to Increase Sales with Content Marketing appeared first on Bootstrapping Ecommerce.

Marketing 147

More Trending

article thumbnail

An In-Depth Guide to Volusion Pricing Plans

Ecommerce Platforms

Volusion is known as one of the more “out-of-the-box” ecommerce solutions since it provides options for small businesses to get set up and selling in a quick and easy manner. The cheaper templates are fairly simple, but they do the job. You also have the option to spend a little more money to get something truly unique. Volusion is an extremely affordable option, and I recommend trying out the 14-day free trial if you want to test the system out first.

Volusion 117
article thumbnail

5 Steps to Planning Out and Launching an Ecommerce Site

Retail Technology Review

The ecommerce industry is growing rapidly. Ecommerce sales are expected to top $4 trillion by 2020. This is because more people prefer to shop online from the comfort of their homes instead of going to the store.

eCommerce 104
article thumbnail

3 Augmented Reality Uses for Online Retailers

ecomdash

Technology is changing the way we shop online. Ecommerce sellers who learn how to leverage all the IT tools at their disposal now will stay a step ahead of the competition in the future. One of the biggest and most innovative trends of the future will be the increasing use of augmented reality (AR) by retailers. Before we get into ways online retailers can use augmented reality to increase sales, let’s discuss what it actually is.

article thumbnail

New solution to furnish Dreams with enhanced omnichannel capabilities

Retail Technology Review

Dreams, the specialist bed retailer, will revolutionise its omnichannel capabilities and digitally transform its store estate, thanks to the implementation of a new solution, delivered by commerce transformation specialists, Envoy Digital, part of the KPS Group.

article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

The Art of Upselling

UpSellIt

Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to paying more.

Arts 77
article thumbnail

Waitrose and Ocado lead as best supermarkets for shopping vegan online

Retail Technology Review

Waitrose and Ocado are the best supermarkets for consumers looking to shop for vegan food online, a study from eCommerce analytics platform, E Fundamentals, has found.

article thumbnail

10 Best Free Instagram Analytics Tools of 2018

CPC Strategy

No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success. Not only. > Read More. The post 10 Best Free Instagram Analytics Tools of 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 67
article thumbnail

15% of UK shoppers buy from overseas every day

Retail Technology Review

British consumers are increasingly turning to overseas retailers for their fashion fix according to research by delivery management company Whistl.

Fashion 110
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

3 Cyber Monday Promotions That Work for Any Retailer

Wiser

What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to compare prices? . Perhaps it’s a great deal. Cyber Monday promotions are big business. KMPG’s Global Online Consumer Report noted that 46 percent of consumers shop online due to an online sale or better prices than in-store.

article thumbnail

Fast search and free shipping top the list of ‘ecommerce must-haves’ this Christmas

Retail Technology Review

Fast search functions and free shipping are the keys to ecommerce success this holiday season. That’s according to a new research report from Episerver, outlining the 26 best practices for online retailers this Christmas.

article thumbnail

We are builders: The SMB's guide to Cloud manufacturing

TradeGecko

Although you’ve probably come across the term, you might still be wondering, “What exactly is ‘the Cloud’?” Simply put, the Cloud is a network that allows you to store and manage data, files, and software on 3rd party servers without the need to buy and maintain expensive hardware. For every business, utilizing Cloud-based technology equals lower operational costs, greater efficiency, and more streamlined workflows.

article thumbnail

Nosto and Function18 score ‘hole in one’ at Direct Commerce Innovator Awards

Retail Technology Review

The success of Nosto’s AI-powered personalisation solution for golf apparel retailer Function18.com has been recognised at the 2018 Direct Commerce Innovator Awards, winning in the category for best CRM, Data, Targeting & Personalisation at the prestigious awards.

Apparel 96
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

3 Tools for transforming your business & combating the ghost economy

TradeGecko

The ghost economy can have a serious impact on your business and its ability to grow and be profitable. It’s hard to pin down, but once you’ve understood the problem, identified its impact on your business , and worked out what needs to be done to prevent it from draining your funds, you need to implement the right systems to achieve those goals.

article thumbnail

Put Together The Right Ecommerce Team | Salsify

Salsify

It’s no secret that to win online you need a strong team supporting the company’s ecommerce efforts. Everything related to product content, from its creation, management, syndication and updating is crucial to driving sales on sites like Amazon, Walmart, Target, and hundreds of others.rands have started realizing the importance of having an effective team in place that can ensure consistency, quality and growth of the product lines.

article thumbnail

What is Happening to Active Inventory Visibility?

OrderDynamics

What is Happening to Active Inventory Visibility? This year’s OrderDynamics Omni-2000 research had a few surprises for us. One of the biggest being a 30.7% drop in active inventory visibility among retailers. Naturally, this flagged the need to double, then triple check the observations and calculations. End result: they were accurate and consistent.

Hobbies 50
article thumbnail

How Bonobos went from DNVB startup to $310m acquisition success

TradeGecko

It was 2007 and Stanford Business School students Andy Dunn and Brian Spaly had one thing on their minds: pants.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

Facebook Q3 Earnings: All About the Stories

ChannelAdvisor

Facebook reported its Q3 2018 earnings last week and gave an update on its strategy. Revenue continues to grow and was up 33% in Q3 (compared to Q3 2017) to $13.7 billion. Facebook and its related apps (Instagram, Messenger and WhatsApp) also continue to garner an enormous audience. The company disclosed that more than 2.6 billion users use one or more of its apps each month (up from 2.5 million last quarter), and that, on average, more than 2 billion people use at least one app every day.

Mobile 45
article thumbnail

Why the Community Values of Web 2.0 Still Matter

Smile.io

With over 3.5 billion members , the internet is the largest community in existence. It’s also one of the fastest growing communities, and as a result is often undergoing changes — sometimes without us even realizing it. For example, did you know that we’re in the middle of the evolution of the internet from Web 2.0, to Web 3.0?

36
article thumbnail

How to Sell More and Thrive This Holidays Season, According to 11 Retail Experts

Heartland

Here's the good news: 2018 holiday retail sales are expected to increase by roughly 5% over last year, totaling nearly $720 billion. Customer spending is expected to increase by 4% over last year, hitting its highest average yet. And it's estimated that 30% of retailers' yearly sales will occur during the holiday season, with 32% of the traffic being first-time customers.

Retail 36
article thumbnail

ContentSquare

Dynamic Yield

WIth Dynamic Yield’s integration with ContentSquare, you can dive deeper into the main motivators driving visitor behavior on your digital properties. With ContentSquare’s Zone-based Heatmaps and Customer Journey Analytics, you can further understand why every Dynamic Yield experience and variation performed as it did, how it impacted your customers’ journey, as well as provide additional […].

article thumbnail

Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

article thumbnail

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Kissmetrics

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing.

B2C 260
article thumbnail

YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

We’ve talked about YouTube in the past, from their innovative use of TrueView Discovery ads to the overwhelming benefits of YouTube remarketing campaigns. Under the umbrella of Google, YouTube has quickly risen to be the premiere online video website, with viewers watching more than 1 billion hours of video every single day. So how does YouTube continue to build on their current success and not stagnate like so many other businesses that make it to the top?