Forrester eCommerce
MAY 28, 2019
Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. This is a result of people and technology evolving in complex upward […].
Optimizely
MAY 28, 2019
This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake. You may have all the elements of a great ecommerce site: A beautifully designed homepage.
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Forrester eCommerce
MAY 28, 2019
Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […].
BigCommerce
MAY 28, 2019
These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice…
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 28, 2019
As you know, Forrester is the market leader in customer experience (CX) analysis and guidance. Via our latest CIO-oriented report we show you how the very strongest CX leaders dare to disrupt with Technology-Driven Innovations. Most firms do not empower their CIOs to be their digital transformation leaders, let alone have them drive their innovation […].
Retail Technology Review
MAY 28, 2019
Too much choice and not enough product information online is causing high-intent consumers to abandon purchases, right at the moment they are ready to buy, a new report from iAdvize, the leading conversational commerce provider, warns.
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Webbula
MAY 28, 2019
Start your summer email campaigns with a nice cold refreshing email hygiene! Summer is almost here! Email marketers pull out your sunglasses, shorts, swimsuits, and coolers. Don’t forget the most. The post Summer is Around the Corner appeared first on Webbula.
Forrester eCommerce
MAY 28, 2019
I will be attending the 2019 In|Vest conference this July in New York. Like everyone else in the industry, I am keen to hear the latest on what’s happening in digital wealth management from incumbents like J.P. Morgan and its no-fee investing app You Invest, including whether it will evolve it to offer digital advice […].
Ecommerce Platforms
MAY 28, 2019
You can never have too much traffic coming to your online store, and there are plenty of ways to go about boosting your business. You might utilize email marketing or get on social media sites like Facebook and Instagram. Abandoned cart emails are quite popular, especially considering it gives you a second chance to reach out to potential customers and offer a promotion.
Forrester eCommerce
MAY 28, 2019
The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019 is now live. This 30-criterion evaluation assessed and scored nine prominent consultancies on their abilities to help business leaders link business goals to CX strategy, and then execute a plan to transform the business to deliver new and differentiated customer experiences.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ESW
MAY 28, 2019
One of the most effective ways to grow a sales channel is to boost your average order values. This is why there is a big push among many eCommerce brands to upsell. But upselling doesn’t always sit well with customers. Ryan Farley , Co-Founder of LawnStarter, says trying to squeeze all you can out of customers might make for short-term gains, but it won’t pay off in the long term.
A Better Lemonade Stand
MAY 28, 2019
Check out these Instagram growth hacks so you can grow your following, build your engagement and get more visitors to your online store. The post 8 Advanced Instagram Growth Hacks for Marketers appeared first on A Better Lemonade Stand.
Retail Technology Review
MAY 28, 2019
Despite the ever-growing dominance of e-commerce as part of the overall retail sales mix, conversion rates across online channels remain a long way behind their in-store counterparts.
Sailthru
MAY 28, 2019
The vast majority of retail brands now use triggered messages, automated emails that brands send in response to a customer’s behavior. These highly personalized emails generate more than three-quarters of email ROI, according to the Data & Marketing Association. Although media brands have different objectives than retailers, triggered messages can greatly benefit them as well.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail Technology Review
MAY 28, 2019
It’s clear that the rise of pure-play e-tailers and the Amazon model have significantly disrupted the retail market, putting traditional brick and mortar retailers under more pressure than ever to manage costs, whilst also meeting rising customer expectations.
ROI Revolution
MAY 28, 2019
Though it has existed for well over a year at this point, Dynamic Ads for Broad Audiences (DABA) is a commonly underutilized capability of Facebook advertising. When executed properly, DABA can lift both traffic and profitability for a brand. You probably already know some of the more common benefits of Dynamic Product Ads (DPAs) on Facebook. When compared to static ads with the same placements, you often see higher ROAS , CTRs , and conversion rates.
Retail Technology Review
MAY 28, 2019
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.
FastSpring
MAY 28, 2019
Did you know that the conversion rate for visitors who land directly on a product page is around 7%? That should blow your mind when you consider the conversion for visitors who land on the homepage is only 2-2.5%. That means visitors are 3x more likely to convert if they land directly on your product page. So, I guess your product pages better be on point if you want to get those sweet, sweet conversions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Frooition
MAY 28, 2019
With more and more brands and retailers selling online, customers are spoilt for choice. If you want them to choose to buy from you, it’s essential to distinguish your business from the competition. Positioning a business in its own unique space can be achieved using a combination of two approaches. A business can differentiate based on: Products they offer.
Retail Technology Review
MAY 28, 2019
Seamless mobile connectivity can help prevent this from happening explains Colin Abrey of Nextivity.
ecomdash
MAY 28, 2019
Being a successful ecommerce merchant requires more than just finding the right products, price, and target audience. If you aren’t dropshipping products straight to your customers, your business will depend on a smoothly operated in-house inventory system. This means minimizing both the time it takes to ship out orders, and the time products are waiting to be sold.
Salsify
MAY 28, 2019
When it comes to online purchases, office products are increasingly bought via mass merchants , rather than dedicated office supply retailers. One Click Retail cataloged Amazon’s office supply sales reaching nearly $3 billion in 2017, having grown more than 30% year-over-year, and leading all retailers in terms of sales share. Meanwhile, Walmart’s share of online sales for office supplies now outpaces Office Depot and all other dedicated office supply retailers.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
CPC Strategy
MAY 28, 2019
Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your. > Read More. The post Google Adwords 101: The Complete Google Shopping Ads Guide For 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Bronto
MAY 28, 2019
The cost to acquire a new customer has gone up by nearly 50% in the past five years and shows no signs of slowing down, making it more important (and. The post Keep Your Contact List Clean with a Reengagement Email Campaign appeared first on Bronto Blog.
CPC Strategy
MAY 28, 2019
Amazon has been selling consumer electronics for 20 years. The category launched in 1999, just 4 years after the company’s start as an. > Read More. The post The Ultimate Guide To Amazon Electronics appeared first on Retail Performance Marketing Blog - CPC Strategy.
OrderDynamics
MAY 28, 2019
FAQ: Retail Returns Management. Managing returns is a vitally important part of the retail business. It can have impacts on profitability, employee morale, the overall health of your organization and it most certainly impacts the bottom line. Depending on how your organizational processes are structured, poor return processes can have a ripple impact on the entire supply chain.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
CPC Strategy
MAY 28, 2019
With the convenience of 2-day shipping and a huge product selection, Amazon is many shoppers’ first stop when they need to purchase something. > Read More. The post The Ultimate Guide to Amazon Health & Personal Care appeared first on Retail Performance Marketing Blog - CPC Strategy.
Prisync
MAY 28, 2019
There are a whole host of ways you can generate sales for your e-commerce business. You might try to drive traffic through targeted paid ads, or perhaps you’ll use SEO to help people find the products they need directly from search engines. Finally, you could consider setting up a Shopify social selling strategy to find.
Onilab User Guides
MAY 28, 2019
Let’s say you decided you need to audit your Magento 2 store and find out if everything in it works properly. Where to start? One approach is to hire someone to do it for you. But what if you don’t trust them to do their job properly or just want to save money? So let’s assume you want to do everything yourself. How hard could it be? Well, let’s find out.
Store Growers
MAY 28, 2019
Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier. It takes the guesswork out of setting CPCs and uses complex algorithms to decide exactly how much to pay for each click.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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