Tue.May 14, 2019

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The New Era Of Marketing Strategy

Forrester eCommerce

Marketing has been a story of eras: from mass marketing to the direct marketing era to digital marketing, and now data-driven marketing. As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

Marketing 381
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How to Maximize Warehouse Efficiency For Your Ecommerce Merchandise

BigCommerce

Where do you store inventory? In your living room or garage? At a leased warehouse space? With a third-party provider?

eCommerce 402
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Let’s Get Everyone To The Future

Forrester eCommerce

At 5 a.m. this Saturday morning, I will be in a huddle of a few dozen hardy individuals in subfreezing temperatures. At the hour, we will begin a “race” through 60 kilometers of beautiful desert surrounding Utah’s Bryce Canyon. I put “race” in quotation marks because, except for the premier athletes at the front of […].

Customer 370
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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past.

SEO 279
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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What’s Hot In Insurance Tech In 2019?

Forrester eCommerce

In 2019, the pressure on insurance business and technology leaders isn’t letting up. Earlier this year in Forrester’s “How Five Drivers Will Shape Insurance Business Technology Investments In 2019” report and webinar, we examined the drivers shown here that are shaping insurance business priorities. What Did We Learn? These five drivers are refocusing executive and […].

Webinar 361
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You’re Not Doing Enough with Your Ecommerce Newsletter

Optimizely

Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself. How many do you read, how many sit in your inbox unread for weeks, and how many do you delete immediately before eventually unsubscribing?

eCommerce 150

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ParcelHero says 24-hour round-the-clock deliveries are the future of e-commerce

Retail Technology Review

Amazon’s $800 million investment in free next-day deliveries may be making headlines, but the home delivery expert ParelHero says same-day 24/7 deliveries are the future of e-commerce.

eCommerce 135
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What Open Source’s Collision With PaaS Means For Drupal And WordPress Services: FORR in 3 Video

Forrester eCommerce

Please check out our second FORR in 3 episode. FORR in 3 is a new video blog series on commerce, content, and services. In this episode, Amanda LeClair and I discuss my recent research on the trends shaping the open source and CMS landscape, especially what it means for organizations investing in Drupal and WordPress […].

Blog 343
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14 Less Talked About Steps for Launching Your Store The Right Way

A Better Lemonade Stand

Everything you need to know about how to set up an online store for success with these overlooked steps every merchant needs to execute. The post 14 Less Talked About Steps for Launching Your Store The Right Way appeared first on A Better Lemonade Stand.

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TV’s Tectonic Shift Just Happened

Forrester eCommerce

Did you feel the earthquake that hit the television business today? You should… I’ve long used the geologic concept of plate tectonics as a metaphor for the television business. Like the earth’s giant crustal plates that seem immovable in the face of enormous geophysical pressures, the television business has resisted the forces of technology and […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Visualsoft ties up contract renewal with Daniel Footwear

Retail Technology Review

eCommerce and digital marketing agency, Visualsoft, has announced a contract renewal with premium fashion company Daniel Footwear, extending their partnership for a further two years.

Fashion 110
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The Security Snapshot: We’re In The Endgame Now

Forrester eCommerce

On April 26, Marvel fans finally received an ending to an 11-year saga when “Avengers: Endgame” premiered in theaters. Without revealing too many spoilers, the Avengers were tasked with undoing a finger snap (yes, a snap) executed by the villain from the previous movie. This snap was so substantial that it caused half of the […].

Customer 323
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Beyond the ‘Buy Now’ button: How brands can prepare for social commerce success

Retail Technology Review

By Joe Farrell, Vice President of International Operations at PFS. In today’s increasingly digital world, consumer expectations are growing. Technological and social advances have transformed the way customers interact with brands, and a rise in internet shopping has meant that customers now expect access to goods instantaneously.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Having A Digital Ad Strategy Doesn’t Mean You’re Ready For This $100 Billion Market This week, the IAB announced that US digital ad spend topped $100 billion for the first time last year. We’re not surprised — our forecast predicts that by 2023, CMOs will spend nearly $150 billion on various digital marketing channels in […].

Marketing 314
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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SEGRO supports growth of online retailer Magic Madhouse at Great Cambridge Industrial Estate

Retail Technology Review

Magic Madhouse, a specialist online retailer of trading cards and board games, has signed to occupy a 16,308 sq ft industrial unit at SEGRO’s Great Cambridge Industrial Estate, Enfield.

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Inventory management techniques for the food and beverage industry

TradeGecko

The food and beverage (F&B) industry can pose unique challenges for inventory management. Factors such as spoilage, seasonality and changing consumer demand all need to be considered before putting into place an F&B inventory management strategy that helps keep inventory holding costs low, while having enough stock on hand to meet demand. With that in mind, we’ve put together some of the key food and beverage inventory management techniques you should consider if you’re in the F&B in

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Top retailers failing to capitalise on growing social media influence

Retail Technology Review

An industry report has found that almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles. These figures have worsened since a similar study was carried out 12 months beforehand.

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Sailthru Welcomes Vuture to the CM Group Family of Brands

Sailthru

Back in January, Sailthru was acquired by CM Group , a family of marketing technology companies that includes Campaign Monitor, Delivra, Emma and Liveclicker. We’re thrilled to welcome cross-channel marketing platform Vuture to the family. Vuture’s platform goes beyond email marketing and automation , offering technology for event management, content management, payments, alumni tracking, and surveys.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What is a Bill of Materials?

ecomdash

The Bill of Materials (BOM) is an essential part of the manufacturing process. It’s an overview of all the components needed to make the finished product, as well as any additional materials, such as packaging and user guides. In this post, we’ll look at what a BOM is, why it’s important to have, the elements included in a BOM, and the questions you should ask as you’re creating a BOM.

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Why You Should Make The Switch From A Perpetual License To Subscription

FastSpring

It wasn’t long ago that buying a new piece of software involved a trip to your local brick and mortar software retailer. You’d park your car, mosey on into the store, and then go through the process of scouring the shelves for the pristine cardboard box that housed a physical copy of your application. And that was it. The application you got out of the box was the final product.

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Inventory management techniques for the food and beverage industry

TradeGecko

The food and beverage (F&B) industry can pose unique challenges for inventory management. Factors such as spoilage, seasonality and changing consumer demand all need to be considered before putting into place an F&B inventory management strategy that helps keep inventory holding costs low, while having enough stock on hand to meet demand. With that in mind, we’ve put together some of the key food and beverage inventory management techniques you should consider if you’re in the F&B in

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Frooition Launch New Minimal Theme For BigCommerce

Frooition

Of all the ways to make a living online, starting an e-commerce business is the simplest. Moreover, there’s long term growth potential for brands that present themselves well and capture customer interest. Anything that can be sold, sells online. 67% of millennials and 56% of Gen X now prefer shopping online and e -commerce sales are predicted to hit $4.5 trillion by 2021.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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FAQ: Store Inventory Visibility

OrderDynamics

FAQ: Store Inventory Visibility. Inventory visibility is a fundamental part of the omni-channel retail equation. Virtually all of today’s consumers use digital channels as their first step to research products they want to buy. Whether on mobile, tablet, desktop, or laptop. It is easier than ever for consumers to browse retailers’ offerings. If one retailer does not have a product a consumer wants, another competitor is likely to offer an alternative.

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The Rise of Optimization Analytics

Dynamic Yield

From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader. The post The Rise of Optimization Analytics appeared first on Dynamic Yield.

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Magento Social Selling: Monetize Your Magento Store Now

Prisync

With the rise of social media and the buying potential, you no longer need to rely solely on your Magento store to generate sales. Not only can you use social media to sell your products, but you can use social to monetize your Magento store and drive extra traffic that otherwise might not have found.

Magento 43
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The role of optimization analytics in experimentation

Dynamic Yield

From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader. The post The role of optimization analytics in experimentation appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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AI Advances Lead Nurture Process for Properties

PERQ

The post AI Advances Lead Nurture Process for Properties appeared first on PERQ.

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CUSTOMER SPOTLIGHT: Something Crafty

Payoneer

Paul Donnelly is a true international entrepreneur. Looking for a change of pace from his standard 9-5 banking job 8 years ago, Paul started selling jewelry-making supplies on eBay UK from his bedroom. Today, he has a 5000 square foot warehouse and sells on 27 marketplaces. Paul uses Payoneer’s local receiving accounts, enabling him to enter new markets and save thousands of pounds a year on currency exchanges and fees.

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5 Ways to Improve Inventory Management in your Retail Store

iQmetrix

Whatever retail industry you operate in, you have undoubtedly had challenges with stocking, ordering, delivering and, most importantly, selling products to your customers. Trust me when I say, you’re not alone. iQmetrix works with industry-leading, vendor-managed inventory partners to help alleviate some of the challenges in keeping retail stores stocked.

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The role of optimization analytics in experimentation

Dynamic Yield

From ideation to execution and analysis, data and analytics can support marketers at every turn, turning any business into an insights-driven industry leader. The post The role of optimization analytics in experimentation appeared first on Dynamic Yield.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib