Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. But do you know how many of those clicks actually led to revenue? Up to 98% of visitors to your site will not buy on their first visit , so lots of clicks on an ad does not mean that your marketing campaigns are a success.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

Forrester eCommerce

MARCH 19, 2019

Last week, IRI hosted its fourth annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the world’s largest analytics firms. Among a slew of other assets, it has proprietary data from checkout registers, which […].

Other 346

Other Online Retail Customer Experience Omnichannel 346

BigCommerce

MARCH 19, 2019

Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce.

BigCommerce 373

BigCommerce eCommerce Platforms eCommerce 373

Forrester eCommerce

MARCH 19, 2019

While every tech vendor seems to lay claim to being an expert in digital transformation, it stands to reason that not all can be. For sure, there are many vendors with experience helping clients create new customer or employee digital experiences, but this experience doesn’t make them experts in digital business transformation. For 20 years, […].

Customer 348

Customer 348

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

GetElastic

MARCH 19, 2019

Progressive Web Apps’ (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they’re being viewed on or what browser they’re being run on. PWAs drive performance and load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc.

Payment Services 165

Payment Services Download Mobile Article 165

Forrester eCommerce

MARCH 19, 2019

We’ve all learned about the advantages of software defined infrastructure. We don’t think twice about network or desktop virtualization. But what about using software to define, and remotely manage, store infrastructure and applications? Think about the rise of pop up stores or the rapid proliferation of store banners as retailers shape shift in anticipation of […].

Retail 342

Retail Management Customer 342

Canonicalized

MARCH 19, 2019

Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction. We decided to show how we use data visualization […]. The post Visual Analysis Series: SEO Growth or Business Decline?

SEO 123

SEO eCommerce Other 123

Retail Technology Review

MARCH 19, 2019

Hawes & Curtis, the formal menswear and womenswear retailer, is collaborating with multi-channel technology specialist One iota to deploy their Assisted Sale iPad App across its stores nationwide.

Multi-channel 119

Multi-channel Channel Technology Retail 119

Bootstrapping Ecommerce

MARCH 19, 2019

More beautiful t-shirt design ideas are just a couple clicks away! Try out these 6 tips to create better t-shirt designs your customers will love. The post 6 Tips to Ensure You Never Run Out of T-Shirt Design Ideas appeared first on Bootstrapping Ecommerce.

eCommerce 103

eCommerce Customer 103

Retail Technology Review

MARCH 19, 2019

The grounding of the world’s entire Boeing 737 Max 8 fleet could mean delays to overseas freight, warns the international delivery expert ParcelHero. David Jinks MILT, Head of Consumer Research at ParcelHero says: ‘Across the world, anyone planning to send a parcel or waiting for a typical 2-3-day international parcel service could find unexpected delays.’.

eCommerce 111

eCommerce Consumer Internet Retail Retail 111

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

FastSpring

MARCH 19, 2019

So you created an amazing app, product, or platform—do you know what it takes to sell it? Or maybe you’re already selling your digital product. That’s great, but who doesn’t want more sales? Many companies are turning to powerful Application Programming Interfaces (APIs) to help them enhance their ecommerce experience and turn more shoppers into loyal customers.

Webinar 102

Webinar eCommerce Customer 102

Retail Technology Review

MARCH 19, 2019

commercetools, the next-generation commerce software solutions provider, and BloomReach, the digital experience platform company, have released an integrated version of their commerce and digital experience platforms. The Starter Store comprising BloomReach and commercetools is targeted at upper mid-size retailers and brands.

Retail 93

Retail eCommerce Internet Retail Supplies 93

Teamwork Retail

MARCH 19, 2019

The retail world has been revolutionized. The way retailers engage with customers has completely changed from what it was less than a decade ago. With the advances in technology and addition of smart phones, customers can now access a brand anywhere, at any time, from almost any device. This forces marketing departments to expand how and where they put their efforts.

Payment Services 97

Payment Services POS Payments Multi-channel 97

Retail Technology Review

MARCH 19, 2019

Econocom has introduced its dedicated retail solution – Econocom Retail – designed to align the online and offline technology elements of the customer buying journey. The solution was developed as part of Econocom’s wider strategic approach that focuses on placing the technology end-user at the heart of any digital transformation project.

Customer Experience 87

Customer Experience Improvements Customer Retail 87

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

ROI Revolution

MARCH 19, 2019

Day one of Prosper Show just wrapped, and we’ve got a detailed recap from today’s keynote, Forrester Research Analyst Collin Colburn. Collin gave an incredibly insightful presentation, focused around Amazon’s burgeoning advertising business, and why it is so essential for brands to understand the many nuances and opportunities available to advertisers.

Food and Beverages 60

Food and Beverages PPC Presentation Multichannel 60

Retail Technology Review

MARCH 19, 2019

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency PushON.

B2B 79

B2B eCommerce Customer Experience B2C 79

Frooition

MARCH 19, 2019

When you sign up for an eBay store , there will initially be eBay seller limits in place. Limits vary, but if you’re new to eBay your limits will probably be around 10 items and $500. Limiting sales for new sellers helps to keep eBay a trusted marketplace. To help you stay within these allowances, new sellers can only use bulk listing/editing tools after 90 days and receiving at least 10 positive Feedback ratings. 3 types of eBay seller limits may apply, depending on the seller: Account-ba

Subscription 65

Subscription PayPal Accessories Information 65

Teamwork Retail

MARCH 19, 2019

The retail world has been revolutionized. The way retailers engage with customers has completely changed from what it was less than a decade ago. With the advances in technology and addition of smart phones, customers can now access a brand anywhere, at any time, from almost any device. This forces marketing departments to expand how and where they put their efforts.

Payment Services 48

Payment Services POS Payments Multi-channel 48

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

2Checkout

MARCH 19, 2019

Today’s buyers are getting more demanding and selling online is getting more and more complex. Both B2B and B2C customers expect a seamless purchase experience and easy access to all the information, products and services they want, on any device and in any country.

B2C 40

B2C B2B Information Customer 40

Onilab User Guides

MARCH 19, 2019

Apparently today, March 19, 2019, Google Image Charts API finally broke Magento 1 and Magento 2 dashboard charts. Despite an ample notice from the Google Charts API dev team, this news came unexpectedly for the majority of the Magento community. The official announcement came February 10, 2019, a month before the servers went dark. The fact that the Google dev team prolonged the use for 5 more days (till March 19) has not affected on the inertness of the bulk of Magento store owners.

Magento 40

Magento Document 40

Smile.io

MARCH 19, 2019

When you hear the term “customer loyalty,” what do you think of? While it’s easy to lump the concept of loyalty into one heart-covered box, it’s actually more layered than that.

Customer 36

Customer Customer Loyalty 36

iQmetrix

MARCH 19, 2019

In the past few years, there have been a number of new technologies that have surfaced and are leading the charge in retail trends; think artificial intelligence, increased automation, and virtual or augmented reality. However, the trends that will really make a last impact on your customers are much simpler in concept and revolve around one idea—creating a community through personalization across all mediums: in-store, online, and in-product offerings.

Specialty Retailers 36

Specialty Retailers Retail Technology Customer 36

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Groove

MARCH 19, 2019

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? What benefits can an agency offer? How much does an agency cost? Our agency is committed to helping eCommerce businesses grow. To accomplish that, we believe every client needs to understand how an agency functions.

eCommerce 279

eCommerce Recommendation Technology Web Design 279

Kissmetrics

MARCH 19, 2019

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.

Marketing 279

Marketing Blog SEO Article 279

Ecommerce Platforms

MARCH 19, 2019

Are you struggling to build an email list? Consider ConvertPlug. A WordPress subscription plugin that helps you add different opt-in forms. Email marketing still remains one of the most powerful ways to target and stay connected to your customers. A staggering 91% of online customers check their inbox every day. In addition, when compared to popular social media platforms such as Twitter and Facebook, email campaigns yield a higher click-through rate.

Social Media 91

Social Media Subscription eCommerce Webinar 91

ecomdash

MARCH 19, 2019

Wouldn’t it be great if you could read your customers’ minds? How about predicting the future? At the very least, it’d be nice to know about potential threats before it’s too late. These may seem like fantasy daydreams of an idealist, but the truth is they fit closer into the realm of cold, hard logic. Concepts like these — understanding customer behavior, foretelling future trends , and spotting problems before they start — are all under the umbrella of analytics.

eCommerce 60

eCommerce Social Media Shipping Mobile 60

Advertisement

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

Customer Data

OrderDynamics

MARCH 19, 2019

Modern Retail Fulfillment Techniques. Retail fulfillment is the transfer of goods to a customer after they have purchased products. The simple case is the ‘store purchase’, where fulfillment takes place immediately. However, modern retail adds significant variations to the retail fulfillment equation. Today, there are several means of using the supply chain to deliver merchandise to a shopper. 7 Modern Retail Fulfillment Techniques: 1.

Fulfillment 52

Fulfillment Shipping Costs Merchant Services Drop Ship 52

Email Audience

MARCH 19, 2019

What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is a crucial piece of online marketing and can have a huge ROI. You may have tons of followers on social media, but are you effectively driving them to your email list?

Social Media 40

Social Media Webinar Article Blog 40

Blue Acorn

MARCH 19, 2019

In the past, a brand’s ecommerce strategies required a tradeoff between mass reach and a focus on customer segmentation. Luckily, advances in content management and digital marketing technologies have eliminated the need for a tradeoff between precision and reach. Personalizing the user experience across the entire customer journey demands the mastering of data collection to leverage for targeted messaging, personalized content, and engaging experiences.

eCommerce 40

eCommerce Channel Customer Data Home Shopping 40