Thu.Nov 26, 2020

article thumbnail

The Best Luxury Marketing Strategies

Kissmetrics

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.

Marketing 363
article thumbnail

Bosch Embraces Cultural Transformation To Drive Innovation

Forrester eCommerce

There’s a saying that “culture is what people do when no one’s looking.” Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates. The implications affect the entire Bosch organization, including HR, product development, technology, finance, and management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Not-So-Obvious Ways Online Retailers Can Boost CLV

Retail TouchPoints

Customer lifetime value, or CLV, is an important metric for any online business because it covers how much people are going to spend from you over the course of their life. Every cent grows your business, and it’s generally easier to have people buy from you a second time than it is to secure a new customer. So CLV has become a go-to measurement to determine the health of a business.

article thumbnail

Printful vs Redbubble (Nov 2020): Which Is Better?

Ecommerce Platforms

Whether you want to launch an online business and you're exploring your options, or you want to dabble in print on demand products, and you're unsure which platform to use- you're in the right place. In this review, we're exploring two of the most notable print on demand sites on the market: Printful and Redbubble. We're breaking down everything you need to know, so by the end of this review; you should have an answer to the question: Printful vs Redbubble – which is better?

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

2021 Ecommerce Marketing Calendar

ecomdash

Marketing calendars allow you to plan your campaigns in advance. Be sure to mark your calendar with these important dates for 2021. The post 2021 Ecommerce Marketing Calendar appeared first on Ecomdash.

article thumbnail

Good Hemp enters independent sector with new plant-based milk launch

TalkingRetail

Plant-based milk brand Good Hemp is set to launch its Oat & Hemp Milk variant into the independent sector from January 2021. Good Hemp’s Oat & Hemp Milk retails at £1.85 and is the brand’s first non-dairy milk to contain a major ingredient other than hemp. Dave Shaw, Good Hemp’s managing director, said: “Oat milk.

More Trending

article thumbnail

How to Master Customer Value Optimization

Omniconvert

The struggle to gain a steady flow of traffic is real. In fact, you may already be drawing a generous. The post How to Master Customer Value Optimization appeared first on Omniconvert Ecommerce Growth Blog.

article thumbnail

Casillero del Diablo kicks off £1.8m Christmas TV campaign

TalkingRetail

Wine brand Casillero del Diablo is running a TV advert as part of its “Wine Legend” campaign in the run up to Christmas. The 20-second advert will run across ITV, Sky, and Channels 4 and 5 from today until 13 December. The advert will appear during programs including the Jonathan Ross Show, Gogglebox, Coronation Street.

Channel 80
article thumbnail

Reveal: Updates & New Features – November 2020

Omniconvert

It’s Black Friday/Cyber Monday week and we have been spending these last couple of days, and we will spend the. The post Reveal: Updates & New Features – November 2020 appeared first on Omniconvert Ecommerce Growth Blog.

Blog 60
article thumbnail

Henderson’s home delivery and click-and-collect app boosts stores

TalkingRetail

Local Spar and Vivo retailers say they are attracting new customers thanks to a new home delivery and click-and-collect app. Appetite, which was created by Henderson Technology in partnership with Blu Dot Technologies, is fully integrated into the company’s EDGEPoS system meaning stock levels are live and automatically updated so consumers can pick what is.

article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

How To Optimize Your Shopify Product Feed for Google Shopping

AcquireConvert

What is a Shopify product feed? A product feed is a common type of data feed which uploads all your products information to a selected platform, in this case to Shopify. In most cases, this information is regularly updated (automatically) at set time intervals, to ensure information stays up to date when it is shown on a shopping channel, such as Google Shopping.

Shopify 36
article thumbnail

ACS and Alzheimer’s Society to host virtual Dementia Friends sessions

TalkingRetail

The Association of Convenience Stores is working with Alzheimer’s Society to hold virtual sessions to create more Dementia Friends in the convenience sector. The sessions are free for ACS members to attend and will be taking place on the following dates: 19 January (4-5pm), 21 January (10-11am), 27 January (12-1pm), and 29 January (4-5pm). At.

78
article thumbnail

The Good and Bad of Deadstock Products for E-commerce

Kissmetrics

E-commerce retailers face many obstacles in the realm of online business. A common yet persistent issue is deadstock products. The accumulation of deadstock inventory can drive up operational and warehouse costs. As more products enter the warehouse, the cost of storing unsold items can drain the valuable financial resources of your business. What’s more, seasonal trends and products make it difficult to eliminate deadstock products completely.

eCommerce 280
article thumbnail

Co-op reopens new-look Astley petrol station

TalkingRetail

Co-op has re-opened its petrol station in Manchester Road, Astley in Greater Manchester, after a £1.5m refresh. The investment in the site, known as Cross Hillocks, has seen the installation of new pumps and canopy, and the store’s retail space more than double to 2,900sq ft. The new-look store now includes customer car parking, Costa.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Optimizing Your BigCommerce Abandoned Cart Strategy: A Complete Guide

Omnisend

Reading Time: 6 minutes. Depending on your perspective, BigCommerce abandoned carts can be a frustrating near-miss or a promising sign that you’re on the right track. If it’s happening frequently — and it likely is (statistics show that a staggering 70% of carts are abandoned on average) — this could be a consequence of friction within your checkout process.

article thumbnail

Branston gets festive with TV campaign

TalkingRetail

Condiments brand Branston is set not launch an advertising campaign to encourage consumers to “celebrate home comforts this year”. A 60-second TV advert will launch tomorrow during The Great British Bake Off: An Extra Slice on Channel 4. Shoppers will also have the chance to win a Branston hamper via the brand’s social media channels.

article thumbnail

PayPoint suffers as British Gas contract ends

TalkingRetail

PayPoint has reported a 19% fall in pre-tax profit from continuing operations to £16.8m for the six months ended 30 September 2020. The company also posted an 8% fall in net revenue from continuing operations to £46.4m for the six-month period. PayPoint said the decrease in its pre-tax profit reflected the decrease in net revenue.

article thumbnail

Post Office receives £227m settlement

TalkingRetail

The Post Office will receive a £177m capital investment over a 12-month period in the Comprehensive Spending Review, the postal affairs minister has revealed. In addition, the Post Office will receive a £50m subsidy next year, protecting access to essential services in commercially challenging locations. In total, it will receive £227m from the UK government.

72
article thumbnail

The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

article thumbnail

Nisa store victim of arson attack

TalkingRetail

The Nisa store in Kelloholm, Dumfries and Galloway, has been damaged after been deliberately set on fire just after midnight on Wednesday (25 November). Scottish Fire and Rescue Service Dumfries and Galloway, who extinguished the fire in the Scott Street area of Kelloholm, near Sanquhar, said it was not an accident. Police were called to.

69
article thumbnail

Costcutter unveils Christmas campaign

TalkingRetail

Costcutter has launched its festive campaign, which aims to help the symbol group’s independent retailers engage with consumers, drive footfall, and focus on the benefits of shopping locally this Christmas. The ‘Shop Local This Christmas’ campaign will build throughout the festive period, beginning with deals and promotions on key seasonal products.

article thumbnail

National minimum wage rise will hit independent retailers hard, says NFRN

TalkingRetail

An increase in the national minimum wage will have a negative impact on thousands of small businesses, warns the NFRN. The trade body believes that instead of boosting many shopworkers’ incomes, the proposed increase of 2.2% to £8.91 an hour, announced by the chancellor Rishi Sunak in his Spending Review, will have the opposite effect.