Mon.Oct 05, 2020

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Small Business Ecommerce: Here’s What You Need to Know to Win

BigCommerce

In the modern retail market, nothing matters more than ecommerce.

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Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15

Forrester eCommerce

They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […].

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How Technology Affects Communication

Kissmetrics

For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.

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Six Opportunities For Demand And Account-Based Marketing Leaders In 2021

Forrester eCommerce

This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the moment by focusing on these six areas.

Marketing 294
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Choose The Right Social Media Agency

Kissmetrics

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.

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Brands In Singapore Are Getting Better At Customer Experience

Forrester eCommerce

Since 2018 Forrester tracks how customers rate their experience with some of the biggest brands in banking and insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals several important findings which can be summarized as follows: Customer Experience Quality In Financial Services In Singapore Has Improved The overall quality of CX in Singapore […].

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Hardware By The Drink May Be Hard To Swallow

Forrester eCommerce

Data center vendors are transforming and offering a significant portion of IT infrastructure as on-premises services. Firms need to understand the shift and how it impacts them before embracing the aaS phenomenon in the data center. Listen in to hear the key changes organizations need to plan, and prepare for. Submit an inquiry request to […].

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Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks

Retail TouchPoints

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. This puts Walmart at more than 30 million subscribers — well below the 150 million Prime members confirmed by Amazon in Q4 2019, but undeniably massive growth in a very short time. Walmart+ may be poised to grow even further in the near future: 53% of those polled had at least heard of the program, and another 27% were considering joining soo

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With Data Sharing, The Whole Is Greater Than The Sum Of Its Parts

Forrester eCommerce

Mine! Mine! Mine! Remember the seagulls in the movie “Finding Nemo?” Each one was claiming ownership. Isn’t that so last decade? Regarding data, it fortunately is. There remain some holdouts, of course. But we’re seeing a growing number of firms share their data with partners and customers. And we expect to see the trend accelerate. […].

Customer 264
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Email Blast Best Practices And The Right Way To Segment Your List

My Wife Quit Her Job

Once you’ve built up a sizable email list, you might be tempted to send an email blast to all of your subscribers. After all, if you’re paying an email marketing provider to store your subs, you may as well email everyone every time right? Wrong! Intuitively, you might think that sending a monolithic email blast to everyone on your list is the best way to maximize your reach.

Marketing 177
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Predicting Six More Weeks Of Winter For B2B CMOs

Forrester eCommerce

B2B marketing leaders are experiencing their own version of Groundhog Day when planning their budgets. They need better planning information and better insights to avoid the tragic cycle of repeating past budget planning mistakes.

B2B 251
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Ecommerce Glitches Frustrate 40% of Shoppers, But Clearer, Proactive Guidance Can Mitigate Problems

Retail TouchPoints

Friction is an ecommerce sales killer, and retailers have room to improve: 40% of shoppers have recently struggled to complete a transaction online, according to a survey by GoMoxie. Among these customers, 62% abandoned the shopping experience and 52% went on to visit a competitor — a dangerous precedent to set in the current ecommerce-dominated atmosphere.

eCommerce 248
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Pandemic CX: How Indian Brands Performed In 2020

Forrester eCommerce

If you follow cricket and the ongoing Indian Premier League you know one thing for certain: in any given game, a team’s past performance is no indicator of future results. No team and no player can rest on their laurels. You’d say this is true of any sport, but this is truer of the compressed […].

Games 251
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H&M to Shutter 250 Stores in 2021

Retail TouchPoints

Fast-fashion retailer H& M announced plans to close approximately 250 stores next year as it seeks to step up the pace of its transformation via digital investments, store portfolio optimization and increasingly integrated channels. Approximately 25% of the H&M Group’s stores have a contractual right to renegotiate or exit their leases each year.

Fashion 202
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Beware False Precision In Your Analytics

Forrester eCommerce

When using data to understand our world, we’re often comforted by exactness in measurement. But end users can rarely see the formulas behind our dashboards, so we need to ensure they don’t make decisions with false confidence.

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Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context

Retail TouchPoints

The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless experiences, and organizations need to act promptly to stay ahead of these expectations. Customers are more willing than ever before to share their data if they are confident it will enhance their experience. Shoppers value personalization just as much (if not more so) than merchants, and will happily tell brands what they want to know if it results in a better e

Customer 158
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Out of the Park Developments and FastSpring: A Case Study

FastSpring

Out of the Park Developments is the premiere US-sport simulation and management game development company founded in 1999 in Hamburg, Germany. Their games are a unique combination of strategy and fun. With their team growing from its two co-founders to 10 full-time employees after nearly two decades together as a company, the team faced a difficult decision.

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17 retailers that could go bankrupt as the COVID-19 era wears on

RetailDive

The industry is approaching a record for filings this year, and others are still vulnerable as the economy, pandemic and retail evolution take their toll.

Retail 145
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Weetabix On The Go rolls out 100% recyclable bottles

TalkingRetail

Weetabix has unveild a new design for its Weetabix On The Go drinks to make then 100% recyclable. The new packaging will roll-out this month and are made from 30% recycled plastic, featuring a “100% recyclable” logo on the lids. The roll out of the new bottles will also see the launch of a new.

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No new stimulus could slow or halt consumer spending: NRF

RetailDive

Though it's unclear how consumers will shop this holiday season, the trade group remains "cautiously optimistic" about the all-important fourth quarter.

Consumer 124
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Ready brek gears up for autumn with TV advert

TalkingRetail

Porridge brand Ready break is bringing back its “Central heating for everyone” TV advert, supported by a social media campaign. The launch of the advert also coincides with the launch of Halloween-themed POS tools available in wholesale depots this month. The brand is offering WOW displays with 3-D roof sections, hanging bats, and freestanding pallet.

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Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

RetailDive

Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Monster Energy supports gamers with Microsoft partnership

TalkingRetail

Energy drink brand Monster Energy is partnering with Microsoft to support the launch of its new 2021 Halo Infinite computer game, in a move designed to “tap into energy drinkers’ appetite for gaming”. The brand is offering an on-pack promotion across its portfolio, including Original, Ultra White, Mango Loco, and Pipeline Punch flavours, offering shoppers.

Games 103
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Ghosts, ghouls and social distancing: A fractured Halloween haunts Party City

RetailDive

Consumers aren't abandoning the holiday, but they are celebrating it — and shopping — differently this year. What does that mean for specialists?

Consumer 120
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Trust Signals at Checkout: How to Optimize Your Checkout and Put Customers at Ease

ESW

There’s nothing worse than falling at the final hurdle. That’s true for eCommerce stores as much as it is for athletes. The last thing you want is for a consumer to leave your site before they complete the checkout process. It’s a common occurrence, however, and it often comes down to a perceived lack of trust. An updated 2016 study by the Baymard Institute found 18% of consumers abandon their cart because they don’t trust the site with their payment information.

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Bankrupt Tuesday Morning is looking for buyers

RetailDive

The off-pricer is seeking a sale as it tries to pave a path out of Chapter 11.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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The Importance of Customer Follow Up for Your Business

Omniconvert

The Importance of Customer Follow Up for Your Business I took the risk of going abroad on holiday this summer, The post The Importance of Customer Follow Up for Your Business appeared first on ECOMMERCE GROWTH Blog.

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Your Campaign Checklist for Marketing to the Military this Veterans Day

SheerID

Expand the reach of your Veterans Day offer with our military campaign template. This customizable guide is crammed with tips for making your program shine.

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Doritos kicks off PlayStation on-pack promotion

TalkingRetail

Doritos is running an on-pack competition offering consumers the chance to win a PlayStation 5 console. The “Find all 4, Win a PlayStation 5” competition is running across Doritos packs and in-store displays, supported by digital content. To enter, shoppers will need to enter the on-pack code on the promotional website to see if they.

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Seven Things You Should Never Do If You Want to Keep Customers

RetailMinded

There are several things you are supposed to do if you would like to succeed in business. It is good to plan your time as a business owner. Many businesses that succeed are planned and budgeted well. With time you would like to expand the business operation, and it will require a lot of money in terms of capital. . Ensure you invest in the right ideas, and they will help your business grow.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio