Mon.Apr 19, 2021

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Are You Ready To Step Up To B2B Marketing’s New Destiny?

Forrester eCommerce

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 518
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Blog Posts That Get 1000 Visits or More Target 76 Keywords

Kissmetrics

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency ), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to. So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.

Blog 358
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New Research: How To Establish, Scale, And Evolve Your Design Practice

Forrester eCommerce

The design industry is booming. Our recent research The Design Industry 2021 estimates the size of the global design industry to be $162 billion and growing. But the increasing recognition of the importance of design creates a challenge for design leaders: How to effectively establish, scale, and evolve a high-performing design practice that reliably creates […].

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How to Run Spotify Ads

Kissmetrics

There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all of this mean for you? It means Spotify ads are popular, and advertising on this platform could make a significant difference in your business.

Mobile 298
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Product-Centricity Is Coming To Your Organization

Forrester eCommerce

I talk to many Forrester customers every week who are transforming: digital, agile, DevOps, or some mix of the three. One common theme is an interest in product team organization. This has been a hot topic for some time and interest still seems to be increasing. To explain what a product team is, I use […].

Customer 370
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Macy’s Backstage, Lids, Carhartt Expand Shop-in-Shop Partnerships

Retail TouchPoints

Macy’s Backstage , Lids and Carhartt all have announced expansions of shop-in-shop formats with parent and partner retailers. Macy’s plans to eventually add Backstage-branded spaces at 270 locations across the U.S.; Lids has partnered with DSW and The Shoe Company for in-store shops at locations in Canada; and Carhartt and Tractor Supply Company are expanding their successful shop-in-shop partnership.

Supplies 298

More Trending

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IDC Technology Spotlight Highlights BigCommerce and Acumatica Partnership

BigCommerce

As customer expectations rise around the entire shopping experience, from discovery to delivery, the competition has also closed in, making…

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Kissmetrics

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. However, because Tweets are limited in length, and the platform is one of the most competitive, it may be easy for your Tweets to disappear into oblivion within a few minutes.

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Kantar Extends Global Reach with Acquisition of U.S. Market Intelligence Firm Numerator

Retail TouchPoints

Data analytics and brand consulting group Kantar has reached an agreement to acquire the consumer and market intelligence company Numerator from Vista Equity Partners. The deal is worth approximately $1.5 billion , according to Reuters. Numerator blends proprietary data — including a digital panel of more than 1 million U.S. consumers — with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities.

Marketing 279
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How to Advertise Your Products on Target.com

Kissmetrics

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Maybe hire a few hundred influencers to promote your business? One or two sellers would think of crazy publicity stunts to create hype for their products.

eCommerce 246
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Final Bezos Shareholder Letter: 200M Amazon Prime Members, Failed Unionization Vote

Retail TouchPoints

Amazon CEO Jeff Bezos tackled a wide range of topics in his final letter to shareholders before he passes the CEO baton to Andy Jassy, current head of the Amazon Web Services division, later this year. In addition to discussing the recent failed unionization vote in Bessemer, Ala., climate change and how the company can continue to innovate, Bezos started the letter by touting some big stats: Amazon Prime members now number 200 million worldwide.

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Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester’s Financial Well-Being Segmentation

Forrester eCommerce

Even before the onset of the COVID-19 pandemic, consumers were already facing multiple financial challenges, and many were worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial Services Firms Need A Framework To Better Understand Their Customers’ Financial Mindset And […].

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IDC Technology Spotlight Highlights BigCommerce and Acumatica Partnership

BigCommerce

As customer expectations rise around the entire shopping experience, from discovery to delivery, the competition has also closed in, making…

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Lord & Taylor Finds New Life as a Digital ‘Collective Store’

Retail TouchPoints

The Saadia Group has officially relaunched the iconic department store brand Lord & Taylor as a digital “Collective Store.” The new incarnation will include exclusive collaborations and merchandise, as well as first-class service and unique events to “bridge the 195-year heritage with a modern, innovative future,” the company said in a release. Alongside classic favorites, the updated assortment will focus on up-and-coming and emerging brands, new launches across categories and a robust priv

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Create Mobile First PPC Ads

Kissmetrics

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

PPC 183
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The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Retail TouchPoints

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

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How To Create A WooCommerce Multi-Vendor Marketplace?

MakeWebBetter

Have you been encouraged to create your own online (WooCommerce) multi-vendor marketplace by all of the intriguing marketplaces that exist? If your answer to this question is Yes, then you’re on the right track. We’re here with our guide to assist you with all complexities and hassles faced while planning a multi-vendor marketplace on WooCommerce. […].

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Beefeater taps into ready-to-drink trend with gin cans

TalkingRetail

Gin brand Beefeater is launching three ready-to-drink cans. Beefeater London Dry Gin & Tonic, Beefeater Pink Strawberry Gin & Tonic and Beefeater Blood Orange & Tonic are rolling out into convenience stores this week, retailing at £2 for a 250ml can with a 4.9% ABV. The launch also coincides with a multi-million-pound campaign launching today.

Retail 128
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Don't make it free, don't make it easy: How retailers can support sustainable returns

RetailDive

Consumers returned $428 billion in merchandise last year. Retailers need to change systems for the sake of the environment and the bottom line.

Retail 138
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Campaign calls on customers to ShopKind

TalkingRetail

Retailers, the Home Office, and independent charity Crimestoppers have today (19 April) launched a new campaign urging the public to ShopKind after the reopening of more stores across the country. The #ShopKind campaign urges the public to be mindful of shopworkers’ essential role in supporting people during these difficult times and emphasises that we should.

Customer 128
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Tailored Brands turns to Michael Strahan for 'workleisure' collection

RetailDive

Some analysts say that the company, still struggling after emerging from bankruptcy last year, has been too slow to offer more casual styles.

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Guide to Content Writing for eCommerce Websites: How to Boost Your Traffic and Sales

Inflow Insights

Editor’s Note: This post was originally published by Dan Kern in June of 2015 and revised in 2018. While a lot of the original content still stands, algorithms and strategies are always changing. We’ve updated this post for 2021 so it may continue to be a helpful and accurate resource. Good products will only get your online store so far. To drive traffic to your site and convert those visitors into buyers, you need compelling copywriting.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Better product launches, lasting profits: 5 shifts for greater reach and revenue

RetailDive

Five moves that will help retailers turn emerging challenges into competitive advantages — particularly when launching new products or wooing first-time shoppers.

Retail 111
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What are the Key Differences Between Traditional Commerce and E-Commerce?

Fabric Blog

Each year e-commerce claims a larger share of the total retail market. In 2020, 21.3% of retail sales occurred online. The rise from 15.8% in 2019 was the biggest yearly increase yet. Customers continue to shift toward digital sales channels because of the convenience and larger selection of products.

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Game over for GameStop CEO

RetailDive

As gaming shifts to streaming, George Sherman's exit after two years as chief executive continues a leadership shakeup at the beleaguered retailer.

Games 117
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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

Seventy-three percent of consumers use multiple channels during their shopping journey. To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. As your retail network grows, keeping a consistent strategy and brand presentation can only be achieved through healthy and productive relationships with your retailers.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Rustlers unveils ‘cook in box’ food-to-go concept

TalkingRetail

Kepak is rolling out a Rustlers Cook in Box solution to help retailers “optimise their hot food-to-go offering”. Available from this month, the solution allows shoppers to heat Rustlers All Day Breakfast Sausage Muffin (£2.50) without having to open the pack, “eliminating any messy preparation whilst also acting as a product carrier to enable easy. This story continues at Rustlers unveils ‘cook in box’ food-to-go concept.

Retail 91
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6 DTC product content logistics challenges only a PIM can fix

Talkoot

“ Infantry wins battles, logistics wins wars ”- Gen John Pershing, US Army, WW2. Logistics is not just central to war, but to the functioning of civilization; last month’s Suez Canal blockage is estimated to have cost the shipping industry an eye-watering $9.6bn every day as an anxious world- not just supply chain managers- fretted about delayed shipments and goods shortages.

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Omnisend and Newsletter2go: A Head-to-Head Comparison

Omnisend

Reading Time: 6 minutes. Ecommerce marketing has come on in leaps and bounds over the last few years, with advances in automation, in particular, proving to be a real game-changer. And with more and more businesses jumping on the bandwagon every day, marketing automation is no longer the optional extra it used to be, it is an absolute must. Customers have changed their expectations accordingly and now expect highly relevant, personalized messaging, delivered in a timely manner, to the channel of

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SheerID Names Anjanette Hill Mendoza As First-Ever Chief Customer Officer

SheerID

On the heels of record growth in 2020, SheerID announced that Anjanette Hill Mendoza will join the company as Chief Customer Officer to help accelerate scaling the business.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio