Wed.Jul 10, 2019

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How 100+ yr old firms stay relevant

Forrester eCommerce

As we’ve reported prior, the majority of legacy Fortune 500 firms are no longer market leaders because their focus remains on protecting their traditional business in this era of digital transformation. In last month’s midwestern US regional Forrester Leadership Board meeting, Stephanie Hammes-Betti, the SVP of Innovation Design at US Bank took us through the […].

Banking 387
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263: How To Outsource Your Amazon Business For Less With Omer Riaz

My Wife Quit Her Job

Today, I’m really happy to have Omer Riaz on the show. Omer and I just hung out for 3 straight days at my annual event the Sellers Summit. He’s been an Amazon and Ebay seller for many years and now he helps others manage their own businesses. Today, he runs the popular Amazon VA service URTasker.com and in this episode we are going to talk about how to outsource and scale your Amazon business even if you are a one man show.

Books 178
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Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

I’m excited to share that The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019 is now live. It’s the first time we evaluated data management platform (DMP) vendors’ capabilities in Asia Pacific (AP). In our 39-criterion evaluation, we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle, Salesforce, […].

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Zaius How-To: Mastering The Customer Lifecycle

Optimizely

Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle. The post Zaius How-To: Mastering The Customer Lifecycle appeared first on Zaius.

Customer 150
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Will ‘Dangerous Discounting’ Minimize Margins For The Back-To-School Season?

RTP blog

Deep discounting is arguably the top driver of holiday sales, as evidenced by the billions of dollars in revenue generated during high-promotion shopping days such as Black Friday and Cyber Monday. But the craze for price cuts appears to no longer be limited to the holiday season — the rise of Prime Day is pressuring retailers to take a similar promotional approach not just on the day(s) of the event itself but for the full month of July.

eCommerce 150
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How to leverage real-time data to solve for shopping cart abandonment

GetElastic

After dealing with lingering disjointed legacy systems , an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations can predict cart abandonment before it happens.

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Top 10 [Free & Premium] must-to-have eCommerce plugins for 2019

MakeWebBetter

It is just the mid of 2019 but are you feeling lost when it comes to earning revenue? Like you, there are many who are feeling the same. Your business is craving to get best ecommerce WordPress WooCommerce plugins, don’t keep it longing or else face the burns of bad customer experience… Before we proceed […] The post Top 10 [Free & Premium] must-to-have eCommerce plugins for 2019 appeared first on MakeWebBetter.

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eCommerce or Marketplace? Comparing Shopify vs. Etsy

TradeGecko

Etsy and Shopify offer eCommerce businesses very different experiences. But which one is best for your business? It depends on your goals: is it to establish your brand with a standalone eCommerce store or to participate in a larger marketplace? Knowing your goals as well as each platform’s strengths will help you best serve your customers, bring in steady revenue (and profits!

Shopify 80
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Why is it important to test new acquisition channels?

Liveintent

We recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape. One thing that stood out to us was the importance they placed on diversifying and testing new partners and media channels.

Channel 79
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Subscription Q&A with FastSpring’s In-house Expert

FastSpring

Thinking about transitioning to a subscription-based business model? You’re not alone. In fact, according to a recent report from Gartner, more than 90 percent of software providers are expected to migrate to a subscription-based business model by 2022. We know this is a big decision for businesses. That’s why our Director of Pre-Sales and Implementation, Adam Cohen, is here to answer all of your burning questions about subscription management and recurring billing.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Reduce Shopping Cart Abandonment By WooCommerce One Click Checkout

MakeWebBetter

What ratio did you witness for your WooCommerce Abandoned carts against your sales? Is “reduce shopping cart abandonment” count decreasing every day? Have you heard of the WooCommerce One Click Checkout Process? The biggest challenge an eCommerce store faces is to handle abandoned carts. Merchants are always looking for a better solution to recover abandoned […] The post Reduce Shopping Cart Abandonment By WooCommerce One Click Checkout appeared first on MakeWebBetter.

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3 Strategies for Cutting Through the Clutter with Predictive Analytics

Sailthru

For many retailers, the most wonderful time of the year is also by far the most lucrative. Surveying retail marketers, Sailthru found that 41% of them expect to make more than 30% of their annual sales during those few weeks alone. As a result, brands naturally ramp up their communications. However, messaging fatigue is real and nobody converts on an email they haven’t opened.

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Should You Sell on the Walmart Marketplace? Here are the Pros and Cons

ecomdash

If you’ve followed ecommerce news lately, you’ve probably heard a lot about the Walmart Marketplace, an online outlet for the retail behemoth. Over the last few years, Walmart has made some strategic acquisitions and updated its ecommerce policies , all of which seem to challenge Amazon’s share of the online retail market. . And all those efforts seem to be paying off with their sales growing by 43% in Q4 2018. .

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Tips to Become a Successful Amazon Seller

Algopix

Everybody who signs up to become an Amazon seller imagines becoming successful.if not instantly, then not far from it. After all, there are a number of advantages to being an Amazon seller, including: 1. You can take advantage of the brand name, and the traffic headed to Amazon, which runs into the hundreds of millions per month. 2. You do not have to bother yourself with setting up your own separate online shop (unless that’s part of your strategy). 3.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The complete guide to Conversational Marketing 2019

Whisbi

An overview of Conversational Marketing for the modern consumer; how Conversational Marketing works, how it benefits brands and how to implement it as a strategy. What is Conversational Marketing? Conversational marketing is a method of engaging with web visitors and converting leads via dialogue-driven activities. This style of marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand.

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Episode 80 – Building Long Term Growth and Profitability with SEO for eCommerce with Brandi Johnston of OMG Commerce

eCommerce Evolution

As some of you may know, my very first foray into online marketing was in the crazy world of SEO. That was circa 2004. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce, SEO was our bread and butter. Now it’s still an important channel, but as Google has become more of a pay-to-play environment, more companies come to us wanting help with ads.

SEO 56
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9 Tips for Writing Better Invoices as a Freelancer

Payoneer

Editor’s note: This is a guest post by Connie Benton, professional blogger and writer. As a freelancer, it would be ideal to work with companies that provide a consistent stream of tasks and pay on time. For many, it’s not an option. You have to dedicate a significant portion of your time to find clients even with the perfect freelancer LinkedIn profile.

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Ecwid Review 2019: Is it the Best Free Ecommerce Solution for Any Website?

Ecommerce Platforms

Ecwid, for starters, is not like most of the other ecommerce platforms we’ve reviewed before. But then again, it turns out Ecwid is not that different when it comes to online selling functionalities. Very contradicting when you come to think of it. So, what is Ecwid, and what’s the difference between Ecwid and other ecommerce platforms? Now, before we look into Ecwid’s system , allow me to ask this…Have you ever wondered if you’re using the right ecommerce platform for your ecommerce business?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Industry Updates: 3D Visuals, eBay Crash Sale, and One-Day Delivery

ROI Revolution

Walmart Expands Next-Day Delivery Service. Walmart introduced next-day service just weeks after Amazon said it would spend $800 million to reduce delivery times for its millions of Prime customers to one day from two. Walmart argued that on purchases of at least $35, the shift will actually cost the company less than the two-day shipping it had previously guaranteed since the items will typically come in just one box from a single warehouse that’s closest to the customer.

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[Infographic] Your Checklist for Amazon Visibility

ChannelAdvisor

Put yourself in your customer’s shoes and search for a few of your products on Amazon. Use broad searches, brand searches, product-specific searches… Do they show up? Or are they buried deep in search results behind ads and competitors? As more brands and retailers allocate bigger budgets to reach the millions of Amazon shoppers, the fight for consumer attention is more competitive than ever.

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SendinBlue Pricing: The Complete Guide (July 2019)

Ecommerce Platforms

Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed. While there are various factors that you'll want to think about to ensure you're making the right choice, one of the first things you'll probably look at is price. After all, we've all got budgets to think about.

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SendinBlue Pricing: The Complete Guide (July 2019)

Ecommerce Platforms

Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed. While there are various factors that you'll want to think about to ensure you're making the right choice, one of the first things you'll probably look at is price. After all, we've all got budgets to think about.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.