Tue.Jul 18, 2017

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An Interview: Lily Varon And The E-commerce Brasil Org On - you guessed it - eCommerce In Brazil

Forrester eCommerce

An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! 1. "The State of Retail eCommerce in Brazil" series gave us an intereting look at eCommerce in Brazil during a difficult economic situation in the country. What are your insights about Brazilian retailers in this study?

eCommerce 275
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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of the perfect Swiss Cross blanket for her daughter’s room, she was inspired to expand her vision into a little ecommerce site.

Blog 205
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Why The 2018 Retail Innovation Conference Should Be On Your Calendar Now

RTP blog

By Debbie Hauss, Editor-in-Chief The third annual Retail Innovation Conference (RIC18) is now confirmed for Tuesday-Wednesday, May 1-2, 2018 at Convene in New York City. The conference will kick off, once again, with compelling and unique Store Tours on Monday, April 30 and it will include the fourth annual Retail Innovator Awards. So why should you get this event on your calendar today?

Seminar 150
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nopCommerce Review: An Intuitive Opensource eCommerce Solution for All

Ecommerce Platforms

When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.

eCommerce 128
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How To Find Things To Sell Online – 5 Essential Principles For Long Term Success

My Wife Quit Her Job

After running my online store course for the past several years, I’ve discovered that helping students pick the right products to sell online is one of the most challenging aspects of running my class. Here’s the catch-22 with niche selection. If you pick the wrong niche or the wrong set of products, you could be shooting yourself in the foot before you even begin.

Marketing 128
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How to Choose the Best Fonts for T-Shirt Designs

Bootstrapping Ecommerce

Want to create compelling text-based t-shirt designs but not sure how to choose the best fonts for t-shirt designs? Check out this guide & the resources. The post How to Choose the Best Fonts for T-Shirt Designs appeared first on Bootstrapping Ecommerce.

eCommerce 121

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How has digital marketing in eCommerce changed retail marketing?

TradeGecko

Digital marketing in eCommerce has transformed the retail industry and the way in which businesses need to think about their retail marketing strategies. These days, a savvy and forward-thinking digital marketing strategy is crucial to the success of any retail business.

Marketing 106
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Retailer Alert: the EU data privacy landscape has already changed

Retail Technology Review

With less than a year to go before organisations which process, use or exchange consumers' personal data within the EU need to comply with the new General Data Protection Regulation (GDPR), eCommerce systems integrator Tryzens has highlighted how this new directive will impact retailers, and what key steps brands will need to take to mitigate the impact when the regulation becomes enforced from 25th May 2018.

Retail 101
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How to Get Ahead with Competitive Intelligence Data

Wiser

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race.

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Counterfeit consumer goods online pose risk to shoppers’ health

Retail Technology Review

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How I did it: Emser Tile makes sales efficiency easy

Salsify

Manager of Sales Support, Reich Grovier, noticed that Emser Tile’s methods for locating product information caused the sales support team to lose valuable time on other important projects. Emser Tile, known for their diverse selection of interior and exterior products, is a leader in designing, marketing, and production of fine tile and natural stone.

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Santa Comes Early: How to Get Ahead in Your Holiday Marketing

Bronto

Tackle these tasks now to attract early-bird shoppers and keep your holiday marketing plan feeling festive and bright throughout the rest of the year. The post Santa Comes Early: How to Get Ahead in Your Holiday Marketing appeared first on Bronto Blog.

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Amid The FMCG Downturn, Small Manufacturers Are Tapping Big Growth

Profitero

Despite the nearly $3 billion in declines across U.S. retail in the first quarter due to a shift in Easter timing and changing consumer preferences, growth is not completely elusive. In fact, some food and beverage manufacturers are finding pockets of growth, most notably small manufacturers. Looking back five years ago, the largest food and beverage manufacturers accounted for one-third of dollar sales.

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5 Things ChannelAdvisor Support Wishes Sellers Knew About Jet.com

ChannelAdvisor

There are a lot of moving parts to a marketplace, so it’s only natural that an error message comes up a time or two. Today, we’re taking a look at Jet.com and going over some common questions and a few best practices, tips and tricks to make your life a little bit easier. 1: Error messages can come from our system or from Jet. Errors from Jet have “From Jet Marketplace” at the beginning of the message, while pre-validation errors, generated by our system, will not.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Introducing: Enhanced Experience Reports

Dynamic Yield

Our new and enhanced Experience Reports ensure businesses have all of the reporting and data necessary to manage their personalization campaigns with the utmost confidence. The post Introducing: Enhanced Experience Reports appeared first on Dynamic Yield.

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5 Ways to transform from multi-channel retailer to an omni-channel powerhouse.

Heartland

In today’s ever-changing retail world, one thing is certain: the more places you’re selling, the better your chances of consistent revenue. Of course, being everywhere is easier said than done. While you’ve likely heard of (and may be engaged in) multi-channel selling, “omni-channel” is the latest buzzword sweeping the retail industry. But what exactly is the difference between the two?

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The economics of eCommerce conversion rate optimization

Dynamic Yield

A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition. The post The economics of eCommerce conversion rate optimization appeared first on Dynamic Yield.

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Email list bombing: How to protect your list

Klaviyo

It’s been roughly a year since you started to really concentrate on growing your email list and every month since you’ve seen a steady growth of high single digits, low double digits. Not bad considering that you’re relatively new to the game and just starting to figure everything out. Then suddenly out of the blue, you get an influx of new subscribers that leads to a monthly growth rate of over 2000%!

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Economics of eCommerce Conversion Rate Optimization

Dynamic Yield

A study in how deploying real-time personalization on your website is as an essential element of optimizing eCommerce customer acquisition. The post The Economics of eCommerce Conversion Rate Optimization appeared first on Dynamic Yield.

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How to Turn Your Industry Expertise Into More Sales on Reddit and Quora

BigCommerce

By and large, ecommerce marketers are well aware that sites like Facebook, Twitter, Instagram, and Pinterest can be used to generate leads. But what about community sites like Reddit and Quora? Despite their ubiquity, ecommerce marketers across the industry don’t realize that Reddit and Quora can be absolute gold mines for finding leads and prospects.

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Customer Experience Management

Dynamic Yield

Customer experience management (CEM or CXM) is the process in which a company tracks and analyzes the different interactions and touchpoints a customer shares with a brand throughout the customer journey. The data gathered is meant to help inform the design of future experiences in hopes of better meeting individual customer needs. As consumers become […].

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Retail Order Consolidations: How To Make Shipping Orders Pain Free

OrderDynamics

Retail Order Consolidations: How To Make Shipping Orders Pain Free. Ship-from-store is a major part of omni-channel retail. Unfortunately for online orders shipped to the customer, there has been a rise in multi-box shipments. Ship-from-store gives retailers a huge advantage of being able to position merchandise to where customers shop, in-store. Merchandise no longer has to sit in dirty warehouses, away from the eyes and desires of shoppers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Customer Acquisition

Dynamic Yield

Simply put, customer acquisition refers to the process and channel by which a new customer has been gained. For example, a new customer may have been acquired via a retargeting campaign based on previous browsing history, through a special discount touted in a social media post, or even through personalized email recommendations. Outside of the […].

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Save Your Sanity with Integrated Ordering

Teamwork Retail

Retail POS systems don’t have to mean “cash register” any longer. In fact, more and more retail establishments are switching away from static cash registers to shift instead toward a cloud-based, fully-integrated retail POS software system. The freedom gained by breaking away from the register is trumped only by the utility benefits of a fully integrated inventory, ordering, and purchasing system.

POS 69
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Systems of Insight (SoI)

Dynamic Yield

Systems of Insight refers to the technology which aims to support and improve the customer experience through the consumption, collection, and analysis of data from the combined sources of traditional “systems of record” and “systems of engagement.” By leveraging behavior-driven insights, systems of insight apply advanced analytics to operational environments at the point where they […].

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Introducing: Enhanced Experience Reports

Dynamic Yield

Our new and enhanced Experience Reports ensure businesses have all of the reporting and data necessary to manage their personalization campaigns with the utmost confidence. The post Introducing: Enhanced Experience Reports appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.