Forrester eCommerce
MAY 24, 2023
In Top Cybersecurity Threats In 2023, we called out that security leaders needed to defend AI models because real threats to AI deployments existed already. We hope you didn’t think you had much time to prepare, given the announcements with generative AI.
GetElastic
MAY 24, 2023
eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends , it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experi
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Forrester eCommerce
MAY 24, 2023
When deciding whether to merge your marketing measurement and insights team into a combined revenue operations function, it’s critical to understand the full remit for a marketing measurement team and how well those accountabilities align with the priorities of the RevOps organization.
Ecommerce Platforms
MAY 24, 2023
Artificial intelligence (AI) is taking businesses by storm. From content writing to fraud prevention, AI can be seen working its magic in multiple departments. But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Forrester eCommerce
MAY 24, 2023
Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.
Ecommerce Platforms
MAY 24, 2023
Do you want to create videos where a model speaks on behalf of your company? Do you intend to develop training materials for your staff? Perhaps you need to generate how-to videos to guide your audience about your solutions? If you nodded along any of these questions, you may want to check out Synthesia.io, an artificial intelligence (AI) powered video generation platform that turns your text into high quality videos with voiceovers.
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Ecommerce Platforms
MAY 24, 2023
With the availability of generative AI tools, you can now use the magic of artificial intelligence to create high quality content at a moment’s notice. As two of the most popular platforms in this category, Jasper and Copy AI stand tall as sought after choices for AI-based content generators. But due to the popularity of these services, it can be difficult for you to choose a single option among them.
Forrester eCommerce
MAY 24, 2023
Emerging technology ecosystems are at the cutting edge of innovation, bringing breakthrough solutions to market faster and at a reduced cost. In insurance, this means shorter repair times, lower claims costs, and better CX.
RetailDive
MAY 24, 2023
How can brands plan for the future in a disruptive economic environment? Google partnered with Kantar and Bain to analyze shopper behavior and identified four critical trends that will define the retail industry in the coming years.
Retail TouchPoints
MAY 24, 2023
Five Below plans to add at least seven new outlet locations to its store roster this year in partnership with mall operator Simon. The retailer already operates 21 stores within the Simon portfolio. The new locations, slated to open throughout this spring and summer, will be at Simon Premium Outlets in Albertville, Minn.; Pleasant Prairie and Johnson Creek, Wis.; Gaffney, S.C.; Edinburgh, Ind.; Pismo Beach, Calif.; and Tannersville, Pa.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Store Growers
MAY 24, 2023
Last Updated on May 24, 2023 Shipping charges are one of the most common reasons why customers abandon their shopping carts, so it’s essential that you provide accurate shipping information about your products. With the shipping attributes, Google Merchant Center covers the insurance costs and specific costs of different shipping carriers, which can be a bit higher than expected, especially if a customer makes a cross-border order.
RetailWire
MAY 24, 2023
A Washington Post-Ipsos survey of working adults finds that 75 percent would prefer working four 10-hour days instead of five eight-hour ones. Workers say the extra day off gives them more time to recover and complete personal tasks. Employers, however, do not appear to be in a rush to move away from the five-day workweek.
Retail TouchPoints
MAY 24, 2023
Walmart has opened an in-store Market Fulfillment Center (MFC) at Store 100 in its home town of Bentonville, Ark. Like the retailer’s first MFC , which opened in 2019 in Salem, N.H., the new center uses the Alphabot automated storage and retrieval technology developed by Alert Innovation. MFCs will significantly increase the number of orders a store can fulfill in a day, according to a Walmart blog post , providing faster fulfillment with less substitutions and freeing up associates to help in-s
RetailWire
MAY 24, 2023
Foot traffic in San Francisco’s Union Square shopping district may be down 27 percent, but tourists are spending big at luxury retailers. “The luxury shopper isn’t experiencing the city the way regular shoppers are—they are in a bubble,” said Neil Saunders, managing director of GlobalData.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Retail TouchPoints
MAY 24, 2023
COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of shoppers to change their purchasing behavior. Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. We have seen changes to routines, homes and priorities — people have had to switch up choices, learn to get creative and try something new to save money.
Omnisend
MAY 24, 2023
Reading Time: 9 minutes Most marketers who are looking to automate their email campaigns believe that Campaign Monitor is the best tool to work with. But is that really the case? Not entirely. While Campaign Monitor is one of the best email marketing platforms, its lack of ready-to-use automation workflow templates often has users looking for other platforms for their email campaigns.
RetailDive
MAY 24, 2023
The privately held DTC brand attributed the sales to its expanded women’s offering, diversified partnerships and strong shop-in-shop execution.
Retail TouchPoints
MAY 24, 2023
COVID-19 kept people cooped up at home and cooking their own meals (including that infamous sourdough bread), but now that pandemic lockdowns are behind us, hospitality and retail companies believe consumers are eager to satisfy their cravings for both socializing and eating out in a single visit. The 2023 entertainment report from commercial real estate company JLL reveals that “eatertainment,” offering a variety of participatory activities along with foodservice, will be the most popular conce
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
RetailDive
MAY 24, 2023
Product Studio allows merchants to take existing imagery and create new backdrops for it, remove backgrounds and improve image resolution.
Retail TouchPoints
MAY 24, 2023
FTD and From You Flowers (FYF) have completed a merger that has created a global floral and gifting platform. FTD is a portfolio company of Nexus Capital Management and FYF is a subsidiary company of Tenth Avenue Holdings. Michael Chapin, Founder and CEO of From You Flowers, will take over as CEO of the combined company. Financial details of the deal were not released.
ROI Revolution
MAY 24, 2023
While analyzing some of our ecommerce clients’ Google Search Console (GSC) accounts recently, we noticed some odd URLs with non-English characters and some with excessive English characters that they didn’t create. These showed up as large numbers of non-indexed pages in GSC, specifically as server errors, soft 404s, and/or 404 warnings.
UpSellIt
MAY 24, 2023
Ecommerce discount strategies are pretty much non-negotiable. In today’s advanced online marketplace, it’s not enough to simply offer discounts. In order for your brand to thrive online, you need to have an intentional plan for how, when, why, and to whom discounts are being offered. What is an Ecommerce Discount Strategy? An ecommerce discount strategy is a plan put in place by online retailers to offer various types of discounts and promotions to their customers, for specific reasons.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
Omnisend
MAY 24, 2023
Reading Time: 9 minutes Many people assume Moosend is one of the most affordable email marketing tools. But the truth is, there are plenty of email marketing tools you can access for less (or even free) and still get plenty of useful features. And although Moosend is a popular email marketing tool in the world of ecommerce, it lacks important features like SMS functionality.
Retail TouchPoints
MAY 24, 2023
The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart , enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network.
RetailDive
MAY 24, 2023
Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.
CPC Strategy
MAY 24, 2023
In the competitive realm of ecommerce, where countless products clamor for consumer attention, establishing a distinctive brand presence is crucial for success. This is where Amazon A+ Content comes in, offering brands a unique opportunity to elevate their product listings and captivate shoppers in a visually engaging and informative way.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
RetailDive
MAY 24, 2023
The department store is working on its turnaround this year, leaning heavily on its Sephora partnership to drive sales and traffic.
Smile.io
MAY 24, 2023
It’s estimated that more than 90% of companies across ecommerce industries have some type of loyalty and rewards program. A rewards program is a great marketing and retention strategy for building a brand that sustains longevity and success. Building a community of loyal customers is the result of a rewards program. A rewards program designed and created well is an amazing way to retain your customers and celebrate their loyalty to your brand, but before you can start rewarding them you n
RetailDive
MAY 24, 2023
Unlike Foot Locker, the sporting goods retailer said its consumer is holding up well as it reaffirmed its full-year outlook.
RetailWire
MAY 24, 2023
Urban Outfitters Inc. said its first-quarter sales rose six percent to a record $1.11 billion. The retailer posted “high single-digit” dollar growth online and a “low single-digit” increase in stores.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
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